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Creating Personalized Customer Experiences with Advertising Automation

Basis

Right now, many brands are still leveraging production teams or agencies to manually build creative variations, which (when done manually) can be incredibly cost sapping. Geo-targeting campaigns. Geo-targeting campaigns. Marketers report that personalization efforts can boost revenues by up to 15%.

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New platforms are expanding streaming TV access to brands

Digiday

Its acquisition of the creative agency Maximum Effort highlighted how impactful commercials achieve their goals by being culturally relevant and timely instead of relying on budget alone. As a marketer going into our platform, you have full control over the audiences you’re targeting,” Douglas said.

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How Cannabis Multi-State Operators Can Grow with Compliant Programmatic Advertising

PrograMetrix

Brands can then extend the reach of mobile geofencing campaigns by leveraging cross-device targeting technology to advertise across other connected devices (i.e., Location Retargeting. A less know but equally effective marketing strategy is location retargeting. Many cannabis dispensaries deploy SMS marketing campaigns.

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Six Mobile Creative Ideas to Dramatically Increase Holiday Sales

InMobi

Advanced Geo-Targeting For the brand interested in driving store traffic to their location (and away from their competitors): Use geo-location to target customers in close proximity to a your retail location or that of your competitors and engage them with a holiday offer and directions to the closest store.

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Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one. Top 6 Programmatic Advertising Agencies.

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Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

With so many PPC agencies claiming to be the best, finding an experienced, reputable, results-driven one for your business is always challenging. In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. Let's begin.

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Best Paid Media Agency: Top 5 Choices for 2022

Single Grain

Then it might be time to start working with a paid media agency. A paid media agency can provide all the necessary skills and experience to help you reduce your team’s workload, boost your profit margins and grow your business. . TABLE OF CONTENTS: ↓ What Is a Paid Media Agency? What Does a Paid Media Agency Charge?

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