illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Trends for Agencies in 2025: The changing role of advertising experts a.

Advertising 101

Advertising Marketing Retail Agency 101

Martech

NOVEMBER 5, 2024

In recent years, attention measurement has become a key focus for advertisers and their ad agencies as they seek to predict and optimize outcomes. To truly understand what drives success, marketers must also consider data quality, audience relevance, creative execution and the context in which the ad appears.

Audience 122

Audience Brand Lift Banner Video Ads 122

Ad Monsters

DECEMBER 5, 2024

Mobile gaming, for instance, presents a unique opportunity for advertisers to reach a broad audience across all demographics, ages and groups. Many agencies and brands prioritize what’s currently trending, like social and CTV. The holiday season is highly competitive, with many products vying for the same audience.

Real Estate 97

Real Estate Retail Audience Conversion 97

Basis

JANUARY 2, 2025

Research shows that 72% of consumers feel the content surrounding an ad can influence their perception of it, and 60% report they are likely to remember a contextually relevant ad. As the programmatic space evolves, leveraging the power of contextual is becoming increasingly essential for effective audience engagement.

Advertising 105

Advertising Retail Cookies Video Ads 105

Martech

SEPTEMBER 25, 2024

Growing enterprise customers] is about growing the pie, not completely taking it over with one audience or another.” Rachel Hornstein owns a digital marketing agency, Hornstein Digital, with many SMB clients. The agency uses Canva to do work for clients and sometimes to collaborate with them. “I

Brand Awareness 113

Brand Awareness MarTech Video Ads Communications 113

PubMatic

MAY 14, 2025

The agenda featured panel discussions, research presentations, and industry insights from across the ecosystem – including voices from demand side platforms (DSPs), agencies, and brands. We expect this momentum to continue as we bring high-quality inventory to our agency partners looking to connect with engaged app audiences.

Education 98

Education Demand Side Platform A/B Testing Viewability 98

Marketing Dive

JUNE 12, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. About a third of the chain’s late-night audience and T-Pain’s fans identify as gamers, per data cited in release details. You can unsubscribe at anytime.

Entertainment 99

Entertainment ROI Agency Retail 99

Digiday

JUNE 10, 2025

This State of the Industry report, sponsored by PadSquad, explores how brands and agencies deploy interactive videos for more relevant and engaging advertising experiences. Traditional video formats are losing their effectiveness as consumers encounter hundreds of video ads daily across multiple platforms and devices.

ROI 47

ROI Video Ads Audience Agency 47

VideoWeek

JUNE 15, 2025

As AI becomes increasingly embedded in the process of optimising ad campaigns, marketers have expressed concerns that their competitors stand to benefit from the success of their campaigns, by using the same platforms that learn from the performance of their ads. CEO Jonathan Moffie tells VideoWeek.

Agency 40

Agency Demand Side Platform Video Ads Conversion 40

Basis

MARCH 17, 2025

Growth in programmatic spend share is going to CTV devices, at the cost of desktop and mobile ads. Video ad pricing sharply rose as the elections came to a close. Some of the top inventory suppliers in programmatic channels primarily serve ads on CTVs.

Advertising 94

Advertising CPM Impressions Video Ads 94

AdvertiseMint

DECEMBER 22, 2024

The landscape of Amazon advertising is on the brink of transformation as we approach 2025 and we’re expect lots of changes in the Amazon advertising agency industry. As consumers spend more time watching video content, advertisers will shift their focus towards video platforms to capture audience attention.

Advertising 52

Advertising Machine Learning Video Ads Ad Targeting 52

Martech Series

AUGUST 22, 2022

PubMatic’s clients benefit from direct access to quality, brand-safe native video and display placements across MGID’s exclusive roster of premium global publishers, with an addressable audience of over 900 million unique monthly users.

Audience 98

Audience Native Advertising eCommerce MarTech 98

Adweek

JUNE 16, 2025

As part of the deal, SiriusXM Media plans to integrate Narrativ’s voice technology into its self-service creative platform, AdMaker, allowing advertisers to generate audio ads with support from in-house agency Studio Resonate. The agency works with over 200 voice actors. Financial details of the deal were not disclosed.

Media 217

Media Agency Video Ads Advertising 217

illumin

DECEMBER 3, 2024

Aim for quality over quantity, targeting only the most relevant audiences. Focus on Carbon-Neutral Data Centers: Brands can partner with ad tech vendors and media platforms that utilize renewable energy in their data centers. Use More Energy-Efficient Ad Formats: Some ad formats consume more energy than others.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

VideoWeek

OCTOBER 10, 2024

Tesco Media and Insights Platform, the retail media business launched by British supermarket giant Tesco back in 2021, announced a number of updates to its offering at its Upfronts presentation this week, including the addition of video ads to the Tesco website and app. Follow VideoWeek on Twitter and LinkedIn.

Video Ads 59

Video Ads Retail Media eCommerce 59

Digiday

OCTOBER 27, 2022

Insider is making more money than last year from its videos on its website and is seeing particular growth from direct-sold video ads, where advertisers commit to spend a certain amount and buy ads across Insider’s owned & operated and other platforms like YouTube. chief marketplace officer at ad agency UM Worldwide.

Video Ads 69

Video Ads Ad Inventory Audience Ad Targeting 69

Digital Remedy

OCTOBER 2, 2023

Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. The Targeting The most successful local CTV campaigns use a 360-degree targeting strategy to reach the audiences that perform.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

illumin

AUGUST 30, 2024

Part of this overhaul includes renaming its advertising hub from “ Spotify Ad Studio ” to “ Spotify Ads Manager, ” which the company did in July 2024. Spotify also introduced new ad formats, including video, and more expansive audience targeting. This move is also part of a bigger, emerging trend.

Ad Tech 52

Ad Tech Demand Side Platform Video Ads Ad Inventory 52

AdvertiseMint

JANUARY 13, 2025

To maintain the trust of users and ensure a high standard across all its advertising services, Google has implemented detailed ad policies. These guidelines are crucial for advertisers aiming to reach audiences ethically and effectively. Google ad policies are designed to uphold ethical, legal, and user-friendly standards.

GDPR 52

GDPR Audience Video Ads Advertising 52

AdvertiseMint

JANUARY 8, 2025

Utilizing a sports advertising agency can help increase registration and participation. Partnering with them not only gives your event credibility but also taps into their established audience to drive interest. Many race directors find it easier to hire a facebook advertising agency or google advertising agency.

Advertising 52

Advertising SEO Agency Video Ads 52

illumin

APRIL 16, 2025

From new tools and technology to changing consumer behaviors, you need to be flexible and creative to continue providing value to your audience. Identify your audience Now that youve identified the goals and objectives as well as the problems you want addressed, the next thing you need to consider is your target audience.

Education 79

Education Advertising Marketing Audience 79

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform. and to customize the creative using generative AI. Serving to audio.

Video Ads 119

Video Ads MarTech Audience Impressions 119

AdvertiseMint

DECEMBER 9, 2023

Would you like to know how to create video ads for Facebook? Creating compelling video ads for Facebook is the way to go if you want to make your mark and capture your audience’s attention. This blog post will discuss the easy steps and tips to create a successful Facebook video ad.

Video Ads 52

Video Ads A/B Testing Audience Brand Awareness 52

VideoWeek

NOVEMBER 15, 2024

The publisher appears to be running video ads within the feed. “With our new video offering BILDplay and our new BILDshorts, we are doing just that: fast video content that can be easily consumed anywhere and by anyone on their mobile phone.” ” The Week in Tech Viant Acquires CTV Data Business IRIS.TV

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

Martech

DECEMBER 26, 2024

Accessibility to meet tightening standards Web and mobile app accessibility will gain wider traction through specific rules for government agencies and broader commercial standards. Real-time translation will help reach global audiences. However, entire platforms have become suspect to certain audiences.

Healthcare 125

Healthcare Audience Marketing Media 125

Digiday

SEPTEMBER 9, 2022

It will be interesting to see how it all plays out, both for the advertisers and the TikTok audience,” said Nicole Penn, president of EGC Group, a full-service advertising and marketing agency. TikTok has thrived because of its strong community between creators and their audiences,” said Kahnrose.

Video Ads 80

Video Ads Marketing Audience Advertising 80

Marketing Dive

JUNE 12, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. You can unsubscribe at anytime. Sign up A valid email address is required. You can unsubscribe at anytime. You can unsubscribe at anytime.

Food 85

Food Cookies Pop-Up ROI 85

Martech

FEBRUARY 13, 2025

The highest-ranked ad application appears at position 28, with seven of the bottom 23 falling under adtech. Outsourcing: Many marketers rely on agencies and external partners for ad production, limiting their direct interaction with genAI tools. Data: Audience building (31.4%). Content: Image/video production (29.3%).

Marketing 139

Marketing MarTech Education ROI 139

Single Grain

AUGUST 22, 2019

When it comes to promoting and growing a business, everyone knows that video is king. But what's often overlooked are the actual “how-to” steps that go into making a truly successful video that inspires its audience. Determine your target audience with questions like: What age group needs this product?

Agency 100

Agency Audience Banner SEO 100

Digiday

NOVEMBER 20, 2022

Natalist has spent the last year focused on brand awareness and expanding its audience, according to Jenifer Dasho, Everly Health’s CMO and Natalist’s general manager. “TV, both digital and broadcast, was really about reach and expanding our audience,” Dasho said. Per Kantar, Natalist spent more than $1.3

Video Ads 68

Video Ads Brand Awareness Audience Entertainment 68

Digiday

FEBRUARY 22, 2023

While live shopping is already growing steadily in China and other parts of Asia, agencies are beginning to test these commerce features in the U.S. Tommy Hilfiger’s fashion livestream in China reportedly generated an audience of 14 million and sales of 1,300 hoodies in two minutes. In the U.S., and the U.K. were Gen Z shoppers.

Conversion 96

Conversion Agency Fashion Retail 96

illumin

JULY 23, 2024

Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences. Studies show that AR experiences lead to 70% more memory encoding compared to traditional static ads.

Advertising 104

Advertising Conversion Rate Pop-Up Brand Lift 104

Single Grain

JUNE 1, 2025

According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ). Strategy 1: AI-Powered Audience Targeting and Segmentation Traditional audience targeting often relies on broad demographic categories and basic behavioral signals.

ROI 52

ROI CPA Marketing Conversion Rate 52

Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? A negligibly small portion of the [online video] landscape meets this new industry standard.

Video Ads 71

Video Ads Demand Side Platform Impressions Brand Awareness 71

Single Grain

MAY 12, 2025

While marketers can take advantage of the engaging subreddits and robust advertising options, successful Reddit marketing is about connecting with audiences and respecting communities. This combination creates both a challenge and an opportunitybrands that navigate Reddit can build significant engagement among their audience.

Marketing 52

Marketing SEO Click Through Rate Brand Awareness 52

Martech

JUNE 24, 2025

Across both owned and syndicated media, retailers are expanding their offerings to include: Video ads. RMNs’ competitive advantage — first-party audience data Retailers sit on some of the most valuable first-party data in the ecosystem — real purchase behavior. Shoppable branded content. Native placements. Seasonal pushes.

Retail 66

Retail Media Audience Conversion 66

AdvertiseMint

JANUARY 12, 2025

By tapping into Reddit’s community dynamics and subreddit-specific audiences, a Reddit advertising agency can craft tailored campaigns that drive traffic and conversions. Each subreddit caters to specific interests, providing advertisers with a focused audience for their campaigns.

ROI 52

ROI Conversion Conversion Rate Brand Awareness 52