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Publishers’ Affiliate Revenues Are Flagging—These 4 Charts Show Why

Adweek

After rising to historic peaks during the depths of the pandemic, some publishers' affiliate businesses have slowed or declined in growth this year due to a variety of factors, tempering hopes that the programs could help media companies withstand market fluctuation.

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10 Effective Marketing Tips for Healthcare eCommerce Businesses in 2024

Ad Rants

The advent of healthcare-based eCommerce businesses represents a significant shift in how consumers access medical products and services. The Rise of Healthcare-based eCommerce Businesses Several factors contribute to the rise of healthcare-based eCommerce businesses.

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Ad costs are soaring and retailers are panicking — here’s the fix

Martech

Lets break down what a strong online advertising strategy looks like in 2025 and why affiliate marketing should be in your playbook. Affiliate marketing is an easy way to build your brands presence online. For example, during the pre-purchase phase, affiliate partners can support your campaigns to: Draw consumers to your website.

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How to use Microsoft Clarity for deeper website analytics

Martech

Microsoft Clarity provides the insights needed to ensure consistency across the entire campaign, from targeting to conversion. For example, I noticed that weekend traffic to my site is high, but conversions are low. The same approach can be applied to ecommerce sites with an “add to cart” feature. Recordings.

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How Collaboration is Redefining the Buyer/Seller Relationship in 2025

Ad Monsters

RTBDAY 25 highlighted the power of partnerships in navigating AI, measurement, ecommerce, and privacy shifts. From AIs growing influence on media buying to ecommerce flexing its muscle and the ongoing game of measurement musical chairs, the event underscored how collaboration is no longer a nice-to-have but a necessity.

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Ecommerce Affiliate Marketing: 14 Reasons to Create a Partner Program for Your e-commerce Business

Lemonads

E-commerce affiliate marketing : Whether you’ve developed a unique product or focus on reselling third-party goods, the main goal of your e-commerce business should be to generate more sales. With the above in mind, modern affiliate marketing is a relatively new technique, so it’s normal for eCommerce business owners to approach it gradually.

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More consumers using genAI tools to research purchases: Adobe

Martech

Compared to non-AI traffic sources (including paid search, affiliates and partners, email, organic search, social media), generative AI traffic shows: More engagement: Adobe found 8% higher engagement as individuals linger on the site for longer.

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