Ad Monsters

JANUARY 16, 2024

To win in 2024, political advertisers must prepare to rethink decades’ worth of proven strategies while maximizing their data assets to take advantage of the television’s fast-evolving, advanced targeting capabilities. Unlike traditional brands, this isn’t an area where you can afford to ‘test and learn.

Advertising 81

Advertising Cookies Media Ad Targeting 81

VideoWeek

MAY 17, 2024

In this week’s Week in Review: M6+ goes live in France, Netflix expands its live sports offering, and Dentsu launches a new retail media unit in the UK. Dentsu Launches Specialised Retail Media Unit in UK Agency group Dentsu this week announced it is launching a new retail media unit, called Retail Media Specialised Practice, in the UK.

Retail 98

Retail Media Ad Tech Audience 98

Ad Monsters

APRIL 8, 2024

So, if you’re an advertiser, what should you do next? Despite all the doom-and-gloom news out there, cookieless marketing will be better, and there are practical strategies advertisers can implement now to prepare for third-party cookie deprecation. Soon, many solutions advertisers take for granted won’t be feasible.

Cookies 94

Cookies Ad Tech Advertising Media 94

Ad Monsters

OCTOBER 31, 2022

Instead, I’m sure the ad tech ecosystem is grateful that she used her passion for deduction and problem-solving to decipher all things marketing and digital media. . With now over two decades in the ad tech industry, Cara Pratt serves as the SVP, Kroger Precision Marketing at 84.51?. The Pioneer: Kroger Precision Marketing .

Retail 101

Retail Media Ad Tech Impressions 101

Ad Monsters

APRIL 29, 2024

That presents a problem for auto advertisers. CTV provides the best of linear TV and digital advertising, allowing auto advertisers to target high-engagement ads directly to consumers while they’re watching their favorite programs. Here are seven reasons why CTV deserves a spot in every auto marketer’s media mix.

Cookies 52

Cookies Advertising Impressions Manufacturing 52

VideoWeek

MAY 24, 2024

In this week’s Week in Review: ITV makes layoffs in entertainment division, Sky creates a new role to head up advertising, and WPP signs another major AI deal. The job cuts are expected to focus on ITV’s media and entertainment unit, home of its streaming and broadcasting operations.

Media 52

Media Retail Ad Server Ad Inventory 52

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

MNTN

AUGUST 9, 2023

Sometimes, advertisers might feel like they’re screaming into the void ( buy my things!) when it comes to traditional television advertising. It leaves too many advertisers wondering: did anyone even see that? With a lack of performance capabilities, it’s more difficult for advertisers to measure the true impact of their ads.

Retail 52

Retail Conversion Rate Advertising eCommerce 52

Smart-Hub

OCTOBER 20, 2023

The skyrocketing popularity of programmatic TV advertising is evident in many ways, including the variety of ad types and specific features of the CTV space that allow the full use of the lucrative potential of CTV platforms for advertising campaigns. What is CTV advertising? Let’s have a sneak peek at the CTV world.

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

Smart-Hub

JULY 18, 2023

Have you ever heard of programmatic TV advertising ? Whether you’re seeking insights on free ad supported tv ads to understand how this type of TV media buying works or just looking to optimize your programmatic TV ad buying, buckle up — you’ll find out many interesting insights in our content piece today. Automated Buying.

Advertising 52

Advertising Ad Exchange Ad Inventory Audience 52

MNTN

FEBRUARY 9, 2024

Connected TV is a big opportunity for television advertisers, and there’s a lot to learn if you want to be successful. We’ve assembled a quick primer on exactly what you need to know about Connected TV and how it compares with traditional television advertising. What Is Television Advertising?

Advertising 98

Advertising Marketing Retargeting CPA 98

Martech

AUGUST 29, 2023

Most significantly, we are pivoting from a world of demographic segments to one of dynamic testing — or modeling, as the savvy data community would have it. The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data.

Audience 94

Audience A/B Testing Agency Healthcare 94

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

Basis

MAY 23, 2024

And given the mounting pressure on CMOs and advertising leaders to show the financial impact of their marketing efforts, the clear and tangible metrics offered by performance marketing hold significant appeal. And just what, precisely, is that value?

ROI 75

ROI Brand Awareness A/B Testing Audience 75

YieldBird

DECEMBER 14, 2023

In this context, green programmatic advertising is becoming more crucial because it is a powerful tool for businesses to communicate their commitment to environmental responsibility. Sustainable Programmatic Deals Right now, the need for green advertising is not driven by regulatory requirements.

Advertising 52

Advertising Rich Media Impressions Audience 52

VideoWeek

DECEMBER 18, 2023

While 2023 may become best known as the year Twitter imploded, it has also seen the beginnings of an AI revolution in the advertising industry. With AI adoption set to accelerate across the media landscape, 2024 will likely see advertisers start to unlock its creative potential.

A/B Testing 122

A/B Testing Non-Profit Audience Ad Tech 122

Smart-Hub

AUGUST 8, 2023

In today’s complex digital advertising ecosystem, businesses need effective tools to streamline processes and maximize the impact of their ad campaigns. In the realm of B2B programmatic advertising, the implementation of VAST tags can serve as a catalyst for campaign success. But what is B2B programmatic advertising?

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

Basis

MARCH 14, 2023

Add in the fact that it’s tough to know who precisely is in front of a TV set at a given moment, and it’s clear that, much like the broader marketing landscape , CTV is complex. And, it remains one of digital advertising’s fastest-growing channels , with CTV ad spend projected to hit $31.77 of total digital media ad spend).

Advertising 78

Advertising A/B Testing Audience Viewability 78

AdvertiseMint

OCTOBER 19, 2023

Online advertising for business is now a necessity for all entrepreneurs. Do you want to advertise your business online but don’t know where to start? Many small business owners struggle to make online advertising work. But the key is having an effective advertising strategy. Digital advertising is lightning fast.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Smart-Hub

OCTOBER 24, 2023

Traffic monetization is one of the most important aspects of advertising bidding for all participants of the advertising exchange process. Monetization allows targeted advertising; with its help, advertising technologies are developed, various innovations are introduced, and data is collected.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

The Ad Tech Blog

MAY 1, 2024

Continuous testing and optimization are necessary to refine algorithms and improve ad relevance and effectiveness. Core Concepts Real-time ad personalization is a technique that uses data to tailor advertising content to individuals in real time as they interact with digital platforms.

Machine Learning 130

Machine Learning GDPR Conversion Rate Conversion 130

Basis

MARCH 16, 2023

Indeed, the flexibility afforded by programmatic makes it a safer bet in times of uncertainty, as advertisers can quickly shift budgets and optimize spend toward channels, platforms, or formats that are delivering high returns without the headache of navigating cancellation terms. Let’s dive in. What is Programmatic ROI?

ROI 69

ROI Advertising Brand Awareness Cookies 69

Agility Ads

FEBRUARY 11, 2022

Addressable TV advertising allows specific, segmented television advertisements to be broadcast to more precise viewing audiences. Addressable TV advertising is only in its infancy and is still growing in availability , with the first phase of testing having started in June of 2020.

Advertising 52

Advertising Audience Retargeting Manufacturing 52

Digiday

MAY 7, 2023

Historically, cannabis brands were considered taboo, relegated to advertising via influencers, owned newsletters or on digital platforms with ambiguous copy. The normalization of cannabis usage has been an uphill battle, with restrictions on both a legislative and advertising level. Van Brunt did not offer specific ad spend figures.)

Advertising 66

Advertising Education Media Search Advertising 66

MNTN

FEBRUARY 14, 2024

This past weekend was the unofficial kickoff to the marketing and advertising new year. With the necessary channels in place, advertisers are exploring how to make the most out of both performance and brand marketing in 2024. As people watch more CTV content, advertisers have more chances to make an impact.

Marketing 52

Marketing A/B Testing Audience ROI 52

AdvertiseMint

JANUARY 24, 2024

Cutting through online noise to reach potential customers is a big deal for advertisers and marketers. Programmatic advertising platforms can help you do that effectively. This means better ROI for your digital advertising campaigns. Let’s dive into the world of programmatic advertising platforms!

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Martech

MARCH 7, 2024

It’s been one step forward, two steps back all the way for Google’s Privacy Sandbox, the initiative intended to devise new and privacy-compliant ways for digital advertising to operate on the open internet. Remember FLoC ? It was not friendly. ” Perhaps more threatening to Google’s roadmap, the U.K.’s

Cookies 112

Cookies GDPR Click Through Rate Advertising 112

MNTN

DECEMBER 20, 2023

Today, Connected TV (CTV) is a performance marketing channel, right alongside paid search and social media. Recently, Severin Nesselhauf, Director of Marketing Strategy at MNTN, joined the Association of National Advertisers (ANA) to discuss how a digital mindset can improve CTV campaigns. But you don’t have to completely start over.

Marketing 52

Marketing Retargeting Audience Video Ads 52

Basis

JULY 7, 2023

Omnichannel personalization: It’s every advertiser’s goal, but one that’s not easy to achieve (thanks a lot, media complexity, data silos , the identity crisis, the list goes on.) It’s important to start testing and learning about these new tools as soon as possible.

Advertising 52

Advertising Retargeting Brand Lift Audience 52

Brid.tv

JUNE 28, 2023

Digital advertising has completely overthrown traditional and become the most popular marketing format in recent years. Today, this targeting technology, more precisely behavioral targeting , has become the backbone of many digital marketing campaigns. Behavioral targeting is one of the central targeting methods of online advertising.

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

Ad Monsters

APRIL 25, 2024

” It’s also critical that the CMA has sufficient time to review all evidence, including results from industry tests, which the CMA has asked market participants to provide by the end of June. Still, giving publishers and advertisers more time to test post-cookie and privacy-centric solutions is a good thing.

Cookies 90

Cookies Ad Tech A/B Testing CPM 90

Ad Monsters

JANUARY 25, 2023

2023 will be the year that retailers and publishers forge more strategic partnerships to fuel better advertising. Consumer expectations are higher than ever – and advertising budgets need to perform without relying on third-party data. Retail media will play a key part in the conversation between publishers and brands.

Retail 84

Retail eCommerce Media Audience 84

Basis

NOVEMBER 7, 2023

Political advertising is a unique beast. And with so many political (and non-political) advertisers looking to grab their share of voice and motivate their audiences to action, having the latest and greatest tips, tactics, insights, and strategies will be essential to ensuring a successful campaign.

Advertising 69

Advertising Education Audience Cookies 69

Smart-Hub

DECEMBER 21, 2023

In advertising, precision targeting plays a crucial role. At the same time, you, as an ad exchange owner, also need precise targeting capabilities to match DSPs and SSPs and ensure the effective performance of your platform. It allows high personalization and relevance and ensures the effectiveness of an advertising strategy.

Ad Exchange 49

Ad Exchange Banner Geo targeting Pop-Up 49

Martech Series

FEBRUARY 9, 2023

Media Rating Council, a U.S. media industry audit and accreditation body, grants its first accreditation for CTV brand safety and contextual analysis GumGum , a contextual-first, global digital advertising platform, announces that it has achieved an additional accreditation from the Media Rating Council (MRC), a U.S.

Non-Profit 82

Non-Profit Video Ads CPA Media 82

Smart-Hub

NOVEMBER 29, 2023

This statistical fact proves the growing importance of connected TV in advertising. This article is here to guide you through the CTV attribution process, as well as to explain the most efficient strategies to follow in order to reach stable advertising income. In our example, this is a social media ad.

Conversion Rate 67

Conversion Rate Conversion Ad Exchange A/B Testing 67

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97