Basis

JULY 28, 2022

Over the past several years, connected TV (CTV) advertising has skyrocketed. Though linear TV still takes up the majority of ad spend in the US, CTV is making significant gains: from 2017 to 2021, US CTV advertising grew from $4.7B Why is this CTV advertising surge happening? Read on to find out!

Advertising 68

Advertising Retargeting Ad Inventory A/B Testing 68

MNTN

SEPTEMBER 20, 2023

The early days of the Connected TV industry are over. According to eMarketer , CTV advertising is expected to reach $25.9 Even though people understand the importance of CTV advertising , there are still a lot of questions to answer as the industry evolves. Today, it’s a complex landscape with no signs of slowing down.

Advertising 52

Advertising Ad Inventory ROI Video Ads 52

Martech

OCTOBER 12, 2023

In the old world of TV advertising, accurate attribution was all but mythological, so much so that many marketers seem to be under the impression that the same is true for newer solutions like connected TV. The post Cracking the code on accurate attribution for connected TV appeared first on MarTech.

Conversion 125

Conversion Impressions Marketing Media 125

Marketing Tech News

OCTOBER 31, 2022

AppsFlyer has released its new survey report, Connected TV Trends, 2022-23, Advertiser and Viewer Perceptions, that combines viewer and brand insights on the rapidly evolving Connected TV (CTV) space.

Advertising 78

Advertising Marketing 78

MNTN

JANUARY 13, 2023

From Netflix and Disney+ embracing ads, to streaming besting linear TV in viewership, it was a year of shakeups, disruptions, and exponential growth. But as Frank Sinatra once sang, “the best is yet to come”—and 2023 is packing a whole lot of excitement for viewers, services, and advertisers. The Year of the Ad.

Food 98

Food Advertising Marketing 98

AdExchanger

SEPTEMBER 5, 2023

State privacy laws could make it a lot harder for advertisers to use IP addresses – a foundational signal for CTV ad targeting and attribution for well over a decade. The post The Marketer’s Guide To IP Addresses In Connected TV appeared first on AdExchanger.

Ad Targeting 104

Ad Targeting Advertising Media 104

MNTN

OCTOBER 28, 2022

It’s now easier than ever for advertisers to reach their target consumers through Connected TV. Not only that, but 67% actually preferred those models over subscription-based Connected TV services. . Connected TV in the News. Connected TVs Are the ‘New App Stores’ for Customized Viewing Beet.TV

Audience 98

Audience Advertising Marketing 98

Martech

APRIL 12, 2023

With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy. Connected TV, on the other hand, creates and captures an incremental audience. What happens when these leads have all been captured?

Conversion Rate 101

Conversion Rate Brand Awareness SEO Conversion 101

Martech Series

NOVEMBER 1, 2022

The acquisition adds to My Code’s growing portfolio of owned and operated multicultural media properties and provides advertisers with seamless access to the Hispanic Connected TV market. Hispanic audiences. Marketing Technology News: MarTech Interview with Mary Gilbert (Kerford), CMO at Folloze. “As

Entertainment 91

Entertainment Audience Advertising Manufacturing 91

Adweek

APRIL 29, 2024

Advertisers on Vizio can now buy ads to run when viewers hit pause, when the screen idles and on the smart TV's home screen. Those new ad formats, which the connected TV maker is announcing today during its 2 p.m. ET presentation at the 2024 NewFronts, are part of Vizio's fourth annual appearance at the.

Advertising 309

Advertising 309

Martech Series

AUGUST 12, 2022

As viewership trends shifted towards consumers discovering their new favorite programming via free, ad-supported CTV apps, advertisers are quickly taking notice. Now, advertisers are beginning to pay greater attention to Connected TV, a once peripheral advertising platform. billion in ad spending expected by 2024.

Advertising 96

Advertising Manufacturing Impressions Audience 96

Adweek

MAY 8, 2024

Disney Advertising struck a deal with Walmart Connect that allows advertisers to target Disney's streaming portfolio, including Disney+ and Hulu, using Walmart's shopper data, the companies announced today.

Retail 314

Retail Advertising Media 314

MNTN

OCTOBER 14, 2022

We all know that Connected TV has been growing in popularity over the last few years. Connected TV in the News. Even Apple TV+ Is Thinking About Ads Now eMarketer Apple is the next streamer to cave into the ad-supported video (AVOD) trend. What’s the Most Effective TV Ad You’ve Seen, and Why?

ROI 98

ROI Marketing Mobile Ads Advertising 98

Basis

NOVEMBER 2, 2022

Over the past several years, connected TV (CTV) viewership has skyrocketed. Marketers want to reach people when and where they’re watching video, and with over 109 million US households using a connected TV in 2022, CTV advertising is like blasting Mariah Carey the day after Thanksgiving: it just makes sense.

Advertising 81

Advertising Viewability Demand Side Platform Video Ads 81

Ad Tech Daily

APRIL 6, 2023

FreeWheel to help Estrella Drive Value and Monetization for its Valuable connected TV Hispanic audience LOS ANGELES — Estrella Media, the transformative Spanish-language media company serving a diverse multiplatform Hispanic audience in the US, today announced that it has partnered with FreeWheel, a global technology platform for the TV advertising (..)

Media 77

Media Advertising Ad Tech Audience 77

MNTN

AUGUST 9, 2023

Sometimes, advertisers might feel like they’re screaming into the void ( buy my things!) when it comes to traditional television advertising. It leaves too many advertisers wondering: did anyone even see that? It leaves too many advertisers wondering: did anyone even see that? Now, you can leave those concerns behind.

Retail 52

Retail Conversion Rate Advertising eCommerce 52

Kritter

JANUARY 25, 2023

Over-the-top (OTT) and Connected TV (CTV) advertising has become increasingly popular of late as many […] The post Maximizing Advertiser Value through Targeted Advertising in OTT/Connected TV appeared first on Kritter.

Advertising 52

Advertising 52

MNTN

APRIL 6, 2023

And, while Connected TV usage continues to grow year over year, consumers are being more mindful of which networks deserve their hard earned dollars amid price hikes across the board. The newest addition to the price hike pack is YouTube TV, who raised their monthly subscription from $64.99 last month. appeared first on MNTN.

CPM 98

CPM Entertainment Advertising Media 98

MNTN

DECEMBER 15, 2022

When it comes to a business-minded solution, adding Connected TV to your ad mix may just be the makeover you’re looking for. Jessie Haase, Senior Customer Success Manager at MNTN, joined Adweek to help set attendees up for success in achieving their ad resolution of adding Connected TV to their advertising channel mix.

Advertising 52

Advertising A/B Testing Audience Retargeting 52

MNTN

AUGUST 22, 2023

As television advertising evolves, attribution has gotten trickier. With the right approach today, the digital DNA of Connected TV (CTV) offers advertisers accurate attribution that can help them effectively measure their newest performance marketing channel. But that couldn’t be further from the truth.

Audience 52

Audience Conversion Impressions Advertising 52

AdvertiseMint

NOVEMBER 15, 2023

The Definition of Connected TV Connected TV, often abbreviated as CTV, refers to any television set that connects to the internet and accesses content beyond what is available via the normal offering of cable or satellite providers. How Connected TV Works?

Video Ads 40

Video Ads Audience Advertising Banner 40

Marketing Tech News

APRIL 13, 2023

The research explores viewers’ uptake of CTV and their views on the TV advertising experience, alongside their preferences and perceptions of different channels. Read more » The post UK connected TV audiences continue to invest time in premium content appeared first on Marketing Tech News.

Audience 79

Audience Media Advertising Marketing 79

MNTN

JULY 15, 2022

With over 60% of Millennials and Gen Zers intending to book a vacation this year, now is the time to advertise to potential customers in a big way. And, thanks to advancements in the Connected TV (CTV) space, you can serve prospecting and retargeting ads directly to your ideal audience on the biggest screen in the house.

Retargeting 81

Retargeting Conversion Rate Shipping Conversion 81

MNTN

AUGUST 25, 2023

As more marketing teams lean more into the power of Connected TV (CTV) , smart marketers need to keep up with its rapid evolution. As the CTV industry moves forward, advertisers continue to look for ways to improve their platform experiences. Let’s take a look at some of the conversation: How Is the CTV Industry Evolving?

Retargeting 52

Retargeting Food Conversion Audience 52

MNTN

NOVEMBER 21, 2022

By the end of this year, Connected TV advertising spend topped $21 billion and is set to increase by 27% to $26.92 If anything, your new year’s resolution as a marketer should include adding Connected TV to your marketing mix. The post How to Make the New Year Newsworthy With Connected TV appeared first on MNTN.

Retargeting 92

Retargeting Machine Learning Conversion Audience 92

Martech Series

OCTOBER 28, 2022

V12, an audience and marketing solutions provider and subsidiary of Porch Group, announced a partnership with Strategus, the innovation leader in OTT/CTV advertising, optimization, targeting, reporting and analysis. Connected TV is an ideal platform to get in front of these audiences who are actively spending and open to trying new brands.”

Media 73

Media Advertising Audience Cookies 73

Adweek

SEPTEMBER 13, 2022

MNTN Performance TV is the world's first connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns.

Advertising 218

Advertising Marketing Ad Tech 218

Martech Series

NOVEMBER 13, 2022

Pixalate’s Connected TV (CTV) Ad Fraud Series for October 2022 reveals that none of the most impacted apps on Roku had an app “spoofing” rate of over 30% for the first time since the series started in July. This report covers CTV App Spoofing numbers for October 2022.

MarTech 99

MarTech Marketing Advertising 99

MNTN

AUGUST 26, 2022

This post was produced in partnership with Lever Interactive , a digital advertising agency specializing in emerging channels. It’s no secret that an increasing number of people are “breaking up” with their cable TV subscriptions in favor of streaming services. Don’t stress—success with CTV advertising is easier than you think.

Conversion Rate 98

Conversion Rate Retargeting Audience CPA 98

AdExchanger

JUNE 22, 2022

Comcast-owned FreeWheel announced new identity integrations to bring the buy and sell sides of the TV ecosystem together. The post FreeWheel Integrates Multiple ID Solutions, Connecting TV Buy And Sell Sides appeared first on AdExchanger.

Advertising 104

Advertising 104

MNTN

MAY 2, 2023

As new advertising solutions have come to the forefront of the industry, the chasm between brand and performance marketing isn’t looking as wide as it once was. Solutions like Connected TV are combining high-impact brand awareness with measurable, results-driven performance marketing.

Brand Awareness 52

Brand Awareness Conversion Rate SEO Conversion 52

MNTN

FEBRUARY 6, 2024

While you’ve been learning more about the value and benefits of Connected TV advertising, a quick Google search may bring up some terms that you may or may not be familiar with, such as CTV and OTT. In short, more people are getting acquainted with the idea that TV can be a performance marketing channel.

Advertising 98

Advertising Viewability Retargeting Audience 98

Martech

MAY 8, 2024

Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. Connecting this experience through Curb Journey Connect allows advertisers to build an integrated campaign that is addressable and measurable.

Geo targeting 109

Geo targeting Advertising Click Through Rate Mobile Ads 109

MNTN

SEPTEMBER 1, 2022

Earlier this week, NBC made an announcement that (if implemented) could forever change the way viewers and advertisers see television. This news comes right when we found out that streaming viewership has overtaken broadcast and cable TV for the first time. This could be in effect by as early as September 2023.

Affiliates 98

Affiliates Media Advertising Audience 98

Martech Series

DECEMBER 22, 2022

Report provides detailed rankings for ad sellers across Roku and Amazon Fire TV app stores – including breakdowns by region and device – and highlights Magnite, Comcast’s FreeWheel, Xandr as top ad platforms based on CTV open programmatic ad market share. Amazon Fire TV, North America , July 2022.

Marketing 76

Marketing MarTech Advertising 76

MNTN

OCTOBER 13, 2022

We hate to say we told you so, but we knew it was coming: the TV bundle is back , but not in the way you once thought (and wrinkled your nose—cable bundles, we’re looking at you). Since the Connected TV industry has reached an inflection point, it’s not only about growing subscribers and scaling, but keeping customers sticky to your brand.

Retail 98

Retail Marketing Audience Advertising 98

MNTN

OCTOBER 16, 2023

Now that Connected TV (CTV) has become a staple in your media mix, you might be thinking of applying a set-it-and-forget-it strategy and calling it a day. Advertisers who wait to launch retargeting until halfway through their first 90 days only see 17% more site traffic and 52% more ROAS than those who launched at the same time.

Retargeting 52

Retargeting Audience Entertainment Advertising 52