Martech

NOVEMBER 13, 2024

Fran Cassidy, founder of Cassidy Media, discussed the findings of a recent study conducted by the Institute of Practitioners in Advertising (IPA). to understand their perspectives on the importance of brand and marketing investments in assessing organizational performance. and the U.S.

Marketing 133

Marketing CPL CPA Finance 133

Martech

APRIL 30, 2025

Brands can get awareness quickly through advertising campaigns and distribution partnerships. They can only earn trust by consistently demonstrating value and fulfilling the brand’s promise. Transparent communication. They become customers who stick with the brand even when cheaper alternatives are available.

Communications 92

Communications Brand Awareness Marketing Conversion 92

Digiday

JUNE 23, 2022

Rent-to-own retailer Aaron’s is looking to boost brand awareness through bilingual TV spots as well as out-of-home and print ads — all with a little help from Mr. T. It is Aaron’s mission to enhance its brand awareness and get customers to either head out to the store or visit its website and make a purchase.

Brand Awareness 71

Brand Awareness Electronics Audience Education 71

Martech

JUNE 26, 2025

The shift in GTM power dynamics For years, marketing leaders have struggled under a limited, often misunderstood definition of their role — confined mainly to brand awareness, lead generation and tactical campaign execution. Are you ready? Marketing should have stepped into a larger strategic role as revenue movements evolved.

Marketing 104

Marketing Education Conversion Conversion Rate 104

AdvertiseMint

DECEMBER 24, 2023

Would you like to know how to increase brand awareness with Facebook? Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business. This blog post will discuss how you can increase your brand awareness with Facebook ad campaigns. Craft a compelling page.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

Martech Series

JUNE 23, 2025

“Appcast’s data proves that brand awareness campaigns impact outcomes across recruitment advertising – whether it be on job boards, search engines, or social platforms,” said Appcast CEO Matt Molinari.

ROI 59

ROI Marketing Impressions Brand Awareness 59

Single Grain

APRIL 3, 2023

Therefore, you owe it to yourself, your brand and your customers (current or prospective) to engage on the platforms where they are most present. In this post, we’ll go over the eight key benefits of advertising on social and how you can leverage them in your own social media marketing strategy.

Media 98

Media Advertising Retargeting Brand Awareness 98

Martech

JANUARY 20, 2025

Story-driven marketing goes beyond simply promoting features and benefits; it aims to create a compelling and memorable brand experience. In this approach, brands use storytelling elements such as characters, plot lines and conflicts to communicate their values, mission, and unique selling propositions.

Marketing 108

Marketing MarTech Audience Brand Awareness 108

Spoton Digital Media

OCTOBER 20, 2023

But in times of change, it’s important to remember not to make impulsive or knee-jerk reactions — especially when it comes to your marketing and advertising. Let’s consider what may happen when you turn down — or turn off — your marketing and advertising. What Happens When You Cut Your Marketing and Advertising Budget?

Advertising 90

Advertising Marketing Brand Awareness ROI 90

Basis

OCTOBER 24, 2024

For advertisers, few industries present as much complexity as the cannabis sector. This level of business growth represents a significant opportunity for cannabis brands. This is foundational not only for ensuring regulatory compliance, but also for building trust with consumers and fostering a responsible brand image.

Advertising 94

Advertising Brand Awareness Marketing Ad network 94

Single Grain

MARCH 16, 2020

You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. As advertising trends evolve, we marketers have become much smarter. Here are the seven top digital advertising trends that every marketer should know in 2020. Book My Free Marketing Consultation .

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Basis

FEBRUARY 28, 2023

Native advertising: the veritable chameleon of the digital marketing world. It’s come a long way since its inception over a decade ago, evolving into an important strategic component of digital campaigns that can effectively connect brands with their audiences. What is Native Advertising?

Native Advertising 98

Native Advertising Advertising Demand Side Platform Video Ads 98

Basis

AUGUST 30, 2022

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. Today, we’ll explore how advertisers can create winning connected TV ads and campaigns. CTV Advertising by the Numbers. CTV Within an Omnichannel Strategy. Reaching the Right Audience.

Advertising 98

Advertising Viewability Brand Awareness A/B Testing 98

Martech Series

DECEMBER 19, 2022

I recently joined Reputation as CMO, overseeing the organization’s global marketing function, which includes growth and field marketing, corporate marketing and communications, and product marketing. To start, you need one source of truth for customer data and a single way to communicate, which is typically automated via a martech solution.

MarTech 111

MarTech Brand Awareness Communications Finance 111

Martech

OCTOBER 1, 2021

The psychology of brand awareness. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter. Brand awareness can be found in obvious areas like the ad you see when you’re scrolling through social media, or a pop-up that you click on,” said Sangha.

Brand Awareness 135

Brand Awareness Pop-Up MarTech Communications 135

AdvertiseMint

SEPTEMBER 26, 2023

Enter integrated marketing communications (IMC)! According to this study , integrated marketing communications have a significant beneficial impact on brand equity. Let’s explore how integrated marketing communications can work its magic on your business. Together, they communicate clearly and consistently.

Communications 52

Communications Marketing Pop-Up ROI 52

Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Single Grain

APRIL 12, 2023

When it comes to advertising strategies, an important question that marketers ought to ask themselves is: “How do I make my brand stand out online amid the competition?” With how digitized our world is, online advertising has become increasingly saturated. Get My Free Marketing Plan What Is an Online Advertising Strategy?

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Digital Remedy

MARCH 28, 2025

In todays fast-paced digital advertising world, full-service agencies are embracing forward momentum and finding new opportunities to scale their businesses with cutting-edge technology and innovative media solutions. With a single login custom with your advertisers dashboards, you can access all of your clients reporting in one place.

Agency 66

Agency Brand Awareness Communications Conversion 66

Martech

MAY 3, 2022

billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite. For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness.

Media 144

Media Marketing Brand Awareness Audience 144

Digiday

OCTOBER 17, 2022

That might be why myriad panels kicking off this year’s Advertising Week in New York, a hybrid event, focused on how to get the attention of Gen Z. Walmart was the first brand to use the feature, to promote its Cyber Deals Sunday sales event. About that new venue… Advertising Week has a new venue once again.

Advertising 82

Advertising Marketing Communications Brand Awareness 82

Basis

JANUARY 4, 2023

Digital advertising is recalibrating. And even despite the turbulence caused by the loss of the third-party identifiers upon which programmatic was built, the medium is standing its ground as advertisers embrace a raft of new, versatile, privacy-friendly targeting solutions. All this is to say: marketers have it tough. in 2022).

Advertising 98

Advertising Pop-Up Retail Real Estate 98

Martech Series

NOVEMBER 23, 2022

iion’s new self-serve platform bridges the gap between monetisation and advertising in all gaming environments – in the game, around the game, and away from the game. With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale.

Audience 105

Audience Advertising Rich Media Entertainment 105

Basis

OCTOBER 24, 2022

It’s of utmost importance to nurture your customer pools, solicit feedback from them whenever possible, and offer communications that show both your appreciation and your sensitivity towards their economic circumstances (a loyalty discount never hurts!). Maintain Brand Awareness with Personalized Messaging.

Brand Awareness 98

Brand Awareness Marketing Education Audience 98

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you. and by 2021, programmatic will account for 68% of digital media advertising spend.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

MNTN

MAY 24, 2022

This means being intentional about your messaging, and consistently representing your brand’s promise and mission, no matter the advertising format (but especially on television). As Simon Sinek says, understanding your “why” is the core of being able to communicate your brand in an effective way.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

Single Grain

JUNE 5, 2023

So if you stick to just one or two of your favorite Facebook advertising strategies, you’re missing out. Facebook Ads is the advertising platform of the leading social media platform, Facebook. It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Digiday

OCTOBER 4, 2022

Productivity platform Notion is ramping up its out-of-home efforts with ad placements across the globe to boost brand awareness beyond U.S. In August, the brand rolled out its first international brand campaign with billboards across eight cities: San Francisco, New York, Toronto, London, Dublin, Paris, Tokyo and Seoul.

Brand Awareness 88

Brand Awareness Conversion Communications Agency 88

Martech

FEBRUARY 9, 2023

Super Bowl LVII kicks off this Sunday, and brands are finding new ways to gain exposure and drive up sales through digital channels like CTV. Brands advertising around the game this year are adapting to changes in media consumption and shopping with new digital partnerships and campaign strategies.

Brand Awareness 98

Brand Awareness Pop-Up Retargeting Affiliates 98

Single Grain

JULY 8, 2021

Increase Brand Awareness. Demand generation tactics act as awareness-generating machines to bring relevant traffic to your website: Well-executed inbound marketing campaigns differentiate your brand from others in your industry, making your offerings visible to those who may not yet have identified their need for your product.

Communications 145

Communications Brand Awareness Conversion Audience 145

Single Grain

MAY 1, 2023

Amazon Advertising case studies are a great way to illustrate how this powerful platform can help your e-commerce brand reach millions of potential customers and drive sales. Work With Us 7 Amazon Advertising Case Studies to Inspire Your E-commerce Brand Nearly half the sellers on Amazon earn between $1,000 and $2,500 monthly.

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Digiday

APRIL 6, 2023

Matt Ryter, vice president, sales, Genius Sports Brands targeting sports audiences already know that reaching fans is getting harder and more expensive by the day. The costs of traditional advertising channels like linear TV are rising, while the price of a sponsorship splash with a league or team leaves many brands frozen out.

Advertising 71

Advertising Cookies Viewability Audience 71

Digiday

NOVEMBER 16, 2022

Birdies, a direct-to-consumer shoe brand, is ramping up its brand awareness efforts, investing more than 20% of ad spend for television ads, a first-time investment for the brand, to reach a broader audience. million on digital advertising, slightly up from the $2 million spent last year, according to Pathmatics.

Brand Awareness 78

Brand Awareness Video Ads Communications Media 78

Single Grain

JUNE 16, 2025

As a result, marketers face a stark reality: 85% of advertising professionals favor first-party data identifiers as the primary solution to replace cookies , according to recent research by Statista. From contextual advertising to predictive modeling, here are cookieless retargeting strategies that work.

Retargeting 52

Retargeting Cookies Click Through Rate Control Group 52

Martech Series

NOVEMBER 8, 2022

The same survey also underlined their top three marketing goals: brand awareness, launching new product offerings, and acquiring new subscribers. Alliance Communications leveraged Marketing Cloud Plus to run an email campaign focused on new subscriber acquisitions to support their upcoming fiber expansion in South Dakota.

Audience 98

Audience Marketing Brand Awareness Communications 98

Digiday

MARCH 23, 2023

At a time when larger media companies are feeling the pressure of the economic downturn and advertising slowdown, publishers that center around producing newsletters say they are growing their subscribers to those emails and the ad revenue they are attracting with them. This growth could be due to a variety of factors.

Advertising 80

Advertising ROI Brand Awareness Media 80

Banner Flow

APRIL 28, 2022

Achieving marketing excellence for a brand now demands the involvement of social media advertising. In this article, we consider what social media advertising means, explore how it differs from traditional methods, and discover how it could transform your brand’s marketing strategy. Better brand awareness .

Advertising 52

Advertising Media ROI Brand Awareness 52