Basis

MARCH 1, 2024

In the 16 years since, social media has exploded, becoming a virtually ubiquitous part of audiences’ digital lives. But social media’s role in political campaigns extends beyond paid advertising. Meta’s Political Advertising Track Record When it comes to political advertising, Meta’s history is both storied and spotty.

Advertising 87

Advertising Audience Media Entertainment 87

Digital Turbine

AUGUST 1, 2022

In this edition of Mobile Monday, we’re covering brand advertising expansion into mobile games and reaching a diverse audience and the Global Games Market Report indicating mobile as the top catalyst for growth. Reaching a Wider Audience with In-Game Mobile Ads. Learn all about these stories in this week’s Mobile Monday!

Audience 98

Audience Marketing Brand Awareness Mobile Ads 98

AdvertiseMint

AUGUST 20, 2023

TikTok’s fast-growing user base has helped it cement itself as one of the top advertising platforms. If you are an advertiser wanting to use TikTok ads, it is crucial to distinguish between legitimate promotional efforts and shady schemes before launching your video ad campaign. Are TikTok ads safe? Are They Safe?

Advertising 52

Advertising Ad Targeting Audience Video Ads 52

Ad Monsters

OCTOBER 20, 2022

Identity solutions are one of the most prevalent new techniques for collecting first-party data, especially in a privacy-centric world. It is essential that publishers and advertisers find ways to collect user data that does not cross the line of consumer ethics. How does this help publishers to monetize their assets and audiences? .

Audience 73

Audience Cookies First-Party Cookies Ad Tech 73

Basis

JANUARY 3, 2024

Amongst advertisers, the platform isn’t as widely leveraged as YouTube or TikTok. If you want to learn more about what Reddit is, what it offers advertisers, and how to make the most of its advertising opportunity, you’ve come to the right place. Next question: What Reddit’s audience like? Unfamiliar with Reddit?

Advertising 65

Advertising Audience A/B Testing Brand Lift 65

Ad Monsters

FEBRUARY 13, 2024

Privacy laws came about to protect privacy, but is attribution and frequency capping even a privacy issue? You probably heard that the IAB Tech Lab issued a report expressing significant concerns about Google’s Privacy Sandbox. ” It was creepy. ” It was creepy.

Cookies 52

Cookies Advertising First-Party Cookies GDPR 52

Smart-Hub

DECEMBER 8, 2023

The programmatic advertising ecosystem is a complex environment consisting of many elements. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether. Programmatic Advertising Ecosystem: What is It?

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. With fewer ad spaces and a clutter-free environment, it’s the perfect vehicle for making a lasting impact and audience connection. And it’s why every publication you read now has a dozen newsletters.”

Marketing 122

Marketing Cookies Machine Learning MarTech 122

Ad Monsters

MARCH 23, 2023

Online privacy regulations continue to expand, making many of the previous ways of collecting data a thing of the past. First-party data is helpful for advertisers because the more you know about an online user, the more accurately you can pinpoint their interests and tailor advertisements to each user’s preferences.

Advertising 79

Advertising GDPR Click Through Rate Audience 79

All About Advertising Law

OCTOBER 24, 2022

At a Federal Trade Commission (FTC) event last week, Chair Lina Khan said children are more susceptible than adults to deceptive or harmful practices, especially those that blur the line between advertising and entertainment. Advertisers should use conspicuous disclosures in the same format or medium used (e.g., entertainment) content.

Media 111

Media Advertising Education Entertainment 111

Basis

JANUARY 24, 2024

And solutions abound for targeting and retargeting potential new customers and attributing their conversions—including inquiries, online applications, scheduled appointments, and more—to advertising campaigns. What are the top considerations for financial services advertisers going into the cookieless future? We’re used to adapting.

Advertising 52

Advertising Marketing Cookies Machine Learning 52

Martech Series

DECEMBER 7, 2022

Announces Details for Flagship Events Including In-Person Annual Leadership Meeting (ALM), IAB Public Policy and Legal Summit, IAB NewFronts, and IAB Podcast Upfront. The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced its lineup of events for the first half of 2023.

Ad Tech 91

Ad Tech Audience Media Entertainment 91

Basis

APRIL 4, 2023

86% of US consumers are concerned about data privacy, with a full 3 in 10 unwilling to share their personal data for any reason. And a “one-size-fits-all” solution is unlikely to address each marketer’s unique concerns, from media placement options to audience targeting to conversion tracking.

Cookies 81

Cookies Marketing Machine Learning Audience 81

PubMatic

MAY 8, 2024

Industry-wide obstacles compound the situation, with heightened competition intensifying user acquisition efforts, decreasing display ad CPMs according to some publishers and the impending deprecation of device IDs posing a threat to targeted advertising.

Education 84

Education Ad Tech Communications Audience 84

MNTN

SEPTEMBER 4, 2023

As a significant focus on consumer data privacy continues to spread across the globe, advertisers have their work cut out for them in interpreting what these changes will mean for their teams and strategies. The key to many of these new privacy laws is putting the power to release this data back into the hands of consumers.

GDPR 52

GDPR Cookies Pop-Up Audience 52

Brid.tv

JUNE 28, 2023

Digital advertising has completely overthrown traditional and become the most popular marketing format in recent years. Behavioral targeting is one of the central targeting methods of online advertising. These insights help advertisers narrow down their target groups. How Does Behavioral Targeting Work?

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

Digiday

AUGUST 20, 2023

The August 17 report from Adalytics Research asserts that it observed targeted ads served on YouTube channels specifically crafted for younger audiences, where such modeling is prohibited, without parental consent.

Ad Targeting 51

Ad Targeting Advertising Media Audience 51

Basis

APRIL 4, 2023

86% of US consumers are concerned about data privacy, with a full 3 in 10 unwilling to share their personal data for any reason. And a “one-size-fits-all” solution is unlikely to address each marketer’s unique concerns, from media placement options to audience targeting to conversion tracking.

Cookies 75

Cookies Marketing Machine Learning Audience 75

Ad Monsters

APRIL 25, 2024

Even before Google and the UK’s Competition and Markets Authority (CMA) release their quarterly report in April, updating the ecosystem about the latest status of Privacy Sandbox, the tech giant announced that Chrome’s apocalyptic cookie rapture would not complete by the second half of Q4, as earlier proposed.

Cookies 90

Cookies Ad Tech A/B Testing CPM 90

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. So let’s dive in and see for ourselves. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Martech

APRIL 25, 2024

Happy days Despite the proliferation of digital platforms, television remains a media cornerstone for broad swaths of the 50+ audience, followed by terrestrial radio. CTV and streaming platform CPMs can be as much as 10 times greater than the cost of premium television advertising. Dominate the social platforms Facebook and X.

Marketing 109

Marketing Machine Learning Audience Communications 109

Martech

JULY 12, 2023

The standards and guidance benefit brands, publishers, adtech vendors and other partners in the DCR ecosystem, like privacy and security providers. Security and privacy. The finalized first version of OPJA provides specifications with three main security and privacy goals in mind. Activating audiences. Why we care.

Marketing 82

Marketing Audience MarTech Media 82

Basis

MARCH 16, 2023

Indeed, the flexibility afforded by programmatic makes it a safer bet in times of uncertainty, as advertisers can quickly shift budgets and optimize spend toward channels, platforms, or formats that are delivering high returns without the headache of navigating cancellation terms. It’s marketing 101 in 2023.

ROI 69

ROI Advertising Brand Awareness Cookies 69

AdvertiseMint

AUGUST 30, 2023

What do you know about TikTok ads policy? TikTok advertising effectively allows businesses to take advantage of the platform’s massive user base. We will explain everything you need to know about TikTok’s advertising rules, from what you can and can’t do to the consequences of not playing by the book.

Audience 52

Audience Advertising Pop-Up Video Ads 52

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating. What’s Happening With Third-Party Cookies?

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

AdvertiseMint

OCTOBER 31, 2023

Privacy-concerned heavyweights have spoken. Targeted advertising without baking consent leaves a bad taste. This impending cookieless future spells uncertainty for the advertising industry. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads. Cookies are being crumbled. Cookies at work!

Cookies 98

Cookies Marketing SEO GDPR 98

Ad Monsters

NOVEMBER 29, 2023

With addressability shifting into something different, many wonder how we will continue to target and reach our audiences. India also just passed a privacy law. What alternative solutions are publishers seeking to maintain an addressable ecosystem while complying with privacy regulations?

Cookies 64

Cookies Click Through Rate Finance Audience 64

Basis

APRIL 4, 2023

86% of US consumers are concerned about data privacy, with a full 3 in 10 unwilling to share their personal data for any reason. And a “one-size-fits-all” solution is unlikely to address each marketer’s unique concerns, from media placement options to audience targeting to conversion tracking.

Cookies 52

Cookies Marketing Machine Learning Audience 52

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Data privacy: The cornerstone of ethical marketing For years, data privacy has been one of the primary ethical concerns in marketing technology. Data ownership.

Marketing 120

Marketing GDPR MarTech Cookies 120

Basis

FEBRUARY 15, 2023

Economic headwinds and increasing consumer privacy demands collided with shifting user behavior and new and emerging players to upend the status quo. Apple’s App Tracking Transparency (ATT) policy also severely diminished social platforms’ targeting and measuring capabilities and, consequently, cut into their bottom lines.

Media 77

Media Advertising Shipping Affiliates 77

Digiday

MARCH 16, 2023

But it’s tricky to turn all of that talk into action when advertisers remain wary of how inflation could affect their consumers — not to mention the resources their own businesses may have in the near future. As always, advertisers are pressed to optimize media spend and minimize waste while ensuring optimal performance and value.

Advertising 58

Advertising Cookies Audience Media 58

Smart-Hub

MARCH 14, 2022

The increasing demand for user privacy is influencing a major industry shift as stakeholders are forced to reinvent their data collection practices. What are cookies, and what is the connection between cookies and privacy concerns. Recently, we have seen many cookieless browsers spring up as a response to user-privacy concerns.

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

Martech

MARCH 4, 2022

A new advertising analytics company, datafuelX, will offer forecasting and optimization of ad audiences for both marketers and publishers on the buy side and sell side. On the one hand, marketers can try to gain more accuracy in the audiences they reach through identity solutions and third-party data. PrecisionX.

Audience 89

Audience Ad Audience Communications MarTech 89

OpenX

FEBRUARY 17, 2022

Now, with Google deprecating the third-party cookie in Chrome and with the expansion of regulatory policies aimed at protecting consumer privacy, first-party data has never been more critical as brands seek a future-proof data set to enable efficient targeting and measurement.

Advertising 40

Advertising Retail Healthcare Cookies 40

Digiday

OCTOBER 9, 2022

Blame data privacy regulators for some of it. Sure, the threat of a global recession keeps marketers awake at night, but being named and shamed in headlines of The New York Times for data privacy breaches is the stuff of nightmares. They have vital interpretations and perspectives of big, imminent changes to data privacy regulation.

Ad Tech 63

Ad Tech Marketing Advertising Media 63

Ad Monsters

APRIL 26, 2024

We spoke to a few executives, and they shared their perspectives on what this means for the advertising industry. TikTok CEO Shou Zi Chew immediately responded and reassured users, creators, and advertisers that TikTok isn’t going anywhere, highlighting that the app isn’t going out without a fight.

Ad Tech 91

Ad Tech Audience Click Through Rate Entertainment 91

Ad Monsters

FEBRUARY 15, 2023

It holds enough information to create a profile for your consumers’ digital identity because it contains your audience’s first-party data straight from the source. Many see email addresses as a critical component of digital media and marketing and for the future of privacy in the industry.

Cookies 86

Cookies Audience Impressions Retail 86