Digiday

MAY 3, 2023

Key details: AI is the new buzzword in ad tech Measurement and identity need to be “stitched by the hip” Spanish-language CTV offerings get the spotlight The BBC returned to the NewFronts stage for the first time in two years. ” The new buzzword AI is officially the new ad tech buzzword.

Ad Tech 61

Ad Tech Media Machine Learning Audience 61

Ad Monsters

MAY 1, 2024

How would an AI handle an ad or rev ops role? Ad ops and rev ops professionals leverage generative AI within ad tech for targeted customer outreach, employing its capacity to analyze vast datasets and discern intricate consumer patterns. But there are things you can do to prepare.

Ad Ops 83

Ad Ops Machine Learning Ad Tech Communications 83

Digital Remedy

APRIL 26, 2022

With 14+ years of experience in ad tech and emerging technologies, Sotebeer brings an innovative approach and extensive knowledge in the integration of data science, creative, and media solutions to drive sustainable growth for companies. This expansion of its leadership team comes during a period of great momentum for Digital Remedy.

Machine Learning 98

Machine Learning Ad Tech Impressions Agency 98

Digiday

MARCH 15, 2023

Recovering from economic downturns varies significantly depending on the type of media agency and its clients’ business. But agencies and their clients have learned some important practices in the last few years. For the upcoming year, agencies seem encouraged about ad spending delivering a lift to their businesses.

Agency 60

Agency Machine Learning Media ROI 60

illumin

DECEMBER 1, 2023

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. Whether you conduct your p rogrammatic advertising in-house , or externally via an agency, it’s important to keep track of changing trends to optimize your campaigns.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Ad Monsters

MARCH 27, 2023

AI and machine learning seem to be all the hype in the advertising ecosystem now that generative AI has stepped on the scene. But many players throughout the advertising ecosystem have used AI and machine learning to increase productivity, create more meaningful dashboards, and serve more relevant content and advertising to audiences.

Machine Learning 52

Machine Learning Ad Tech Audience Video Ads 52

Paleo AdTech

DECEMBER 10, 2023

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

VideoWeek

MAY 8, 2024

Snap said its investment in Machine Learning and automation speeds up the process of converting 2D product catalogues into AR assets. The social media giant is further using Machine Learning to power creator recommendations on Instagram, helping brands find creators to partner on campaigns.

Machine Learning 52

Machine Learning Audience Banner Demand Side Platform 52

Ad Monsters

MAY 1, 2023

AI has been a fixture in the ad tech ecosystem for quite some time. In ad tech, artificial intelligence is used for predictive modeling and real-time campaign optimization. For example, for a recent AdMonsters event, we asked ChatGPT to write a song about ad tech in the style of a Beyonce song.

Advertising 78

Advertising Ad Tech Machine Learning Communications 78

Digiday

JANUARY 22, 2023

Artificial intelligence may not be taking over media agencies’ jobs yet, but some of this technology is already sitting, and working, next to you. Some agencies and digital studios are creating virtual influencers for social media and brands, claiming younger audiences share a strong connection to these fictitious characters.

Media 61

Media Agency Pop-Up Machine Learning 61

Martech Series

JUNE 20, 2022

The DV/Scope3 partnership will provide advertiser and agency customers with a comprehensive campaign-based carbon footprint metric via DV’s flagship service and analytics platform, DV Pinnacle ®. With Scope3, we are able to provide advertisers and agencies with the information they need to take action and drive real change.

Machine Learning 79

Machine Learning Ad Tech Impressions Agency 79

Digital Remedy

APRIL 26, 2022

With 14+ years of experience in ad tech and emerging technologies, Sotebeer brings an innovative approach and extensive knowledge in the integration of data science, creative, and media solutions to drive sustainable growth for companies. This expansion of its leadership team comes during a period of great momentum for Digital Remedy.

Machine Learning 52

Machine Learning Ad Tech Impressions Agency 52

The Ad Tech Blog

MARCH 8, 2023

After waiting for a long time (more than a minute), this was ChatGPT’s answer: Talking with a friend who runs a Creative agency, he made a good point: “AI won’t replace authors; AI will replace authors that don’t leverage AI.”

Agency 264

Agency Machine Learning 264

Ad Monsters

JANUARY 10, 2024

Brands and agency leaders will leverage this technology actively. This relationship between AI and human expertise will define the future of marketing roles.” – Monica Ho, CMO of SOC “In 2024, agency roles will undergo a significant transformation shaped by AI and technology. Fraud: Who Comes Out on Top?

Pop-Up 87

Pop-Up Machine Learning Ad Tech GDPR 87

Digiday

SEPTEMBER 23, 2022

Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming. To that end, GroupM agency Essence in the U.K. ” Color by numbers.

Agency 47

Agency Media Click Through Rate Retail 47

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Flashtalking by Mediaocean

DECEMBER 13, 2021

Berkowitz’s arrival follows Mediaocean’s acquisition of Flashtalking , establishing the most scaled independent ad tech platform with over $200 billion in annualized media spend and more than one trillion monthly ad impressions. About Mediaocean Mediaocean is the mission-critical platform for omnichannel advertising.

Communications 52

Communications Marketing Machine Learning Public Relations 52

MNTN

JUNE 3, 2022

Reimagine the Ad Experience – With easy access to streaming content, consumers are deciding when, where and how to watch their favorite content and expect excellence at every point. 8 Machine Learning Examples From Brands To Inspire Digital Marketers – Machine learning is making waves in the digital marketing world.

Marketing 97

Marketing Machine Learning Affiliates Electronics 97

VideoWeek

JUNE 9, 2023

In this week’s Week in Review: YouTube’s TV push continues in Germany, Viant and MediaMath mull a merger, and the ANA says agencies shouldn’t jump the gun with AI. And among the new additions to the template, the ANA says that agencies should ask for brands’ permission before using AI tools within media buying.

Agency 52

Agency Media Ad Tech eCommerce 52

Martech

OCTOBER 21, 2021

Many call analytics platforms use a variety of natural language processing (NLP) and machine-learning algorithms to automatically assess calls and score leads. To that end, call analytics platform vendors continue to expand their connectivity with social media, Google and Bing, analytics tools, affiliate marketers and digital agencies.

Machine Learning 103

Machine Learning Marketing Conversion SEO 103

The Ad Tech Blog

SEPTEMBER 6, 2023

Other creative agencies laid off half of the staff and replaced them with AI tools. Book Recommendation For those interested in exploring further, I recommend reading “ The Master Algorithm: How the Quest for the Ultimate Learning Machine Will Remake Our World ” by Pedro Domingos. Curious about the original draft?

Machine Learning 147

Machine Learning Agency 147

Digiday

APRIL 5, 2023

The ways in which artificial intelligence will fuel agency growth are coming into sharper focus. For instance, machine learning tools are currently being used to catch anomalous budget inputs within social campaigns to flag them for second-level approval. Havas Media Group is a prime example. This is just the start.

Media 64

Media Machine Learning Demand Side Platform Agency 64

Digiday

OCTOBER 12, 2022

Digiday’s annual fall Media Buying Summit kicked off on Wednesday, gathering media agency professionals with marketers and tech firms leaders in Palm Springs, Calif. Data and technology, such as machine learning and artificial intelligence, have become central in those discussions with their partners.

Media 66

Media Machine Learning Entertainment Agency 66

Flashtalking by Mediaocean

DECEMBER 2, 2021

This patent milestone not only further strengthens the company’s current intellectual property position and coverage for advanced verification products and solutions already in-market – but signals a paradigm shift that benefits the greater ad tech industry and all omnichannel marketers.

Machine Learning 52

Machine Learning Ad Tech Media Advertising 52

Martech

FEBRUARY 19, 2022

Call analytics platforms use AI- and machine learning-based speech analytics and natural language processing to provide robust insights into call quality, particularly around caller sentiment, tone and intent. Or send reports to clients (if you are an agency)? What is our process for analyzing inbound phone conversations?

Machine Learning 100

Machine Learning Display Advertising MarTech SEO 100

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. But these revenues are still much lower than TV ad revenues, reaching €74 million in the quarter. and that the DOJ’s case is strong enough to continue.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

More About Advertising

JUNE 29, 2021

But how can AI and machine learning aid the. AI is now an integral part of our lives and as a society awash with data, we rely on AI to process increasingly vast amounts of information. AI helps us determine the best experience and message for us as we socialise, search, shop, travel, and watch.

Machine Learning 64

Machine Learning Marketing Advertising Ad Tech 64

Martech Series

FEBRUARY 2, 2023

He has built marketing programmes from the ground-up and managed global and local marketing teams for ad tech and martech companies including Criteo, Roku, and Bitly. Prior to this, she was head of media at Chanel and spent the previous decade within the media agency world at Publicis, Omnicom, and GroupM.

Marketing 52

Marketing Brand Lift Machine Learning MarTech 52

Martech Series

JULY 6, 2022

Vobejda is a long-time digital executive and Chief Marketing Officer, whose background includes CMO roles at The Trade Desk, a cornerstone company in the ad tech and digital marketing space, and the global fashion brand Tory Burch. She started her marketing career at the advertising agency Leo Burnett in Chicago.

Marketing 71

Marketing Machine Learning Healthcare Fashion 71

VideoWeek

SEPTEMBER 16, 2022

The Advertising Research Foundation, an influential ad research body founded by the ANA and 4As, has announced it is launching a study into the reliability and validity of attention measurement tools. Validity, reliability and replicability of synthetic measures of attention, based on AI and machine learning approaches.

Advertising 72

Advertising Machine Learning Viewability Media 72

Paleo AdTech

FEBRUARY 1, 2022

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

InMobi

JANUARY 25, 2022

So what are advertisers and agencies doing now in light of these changes? Further, many demand-side platforms (DSPs) and other ad tech platforms serving advertisers have updated their bidding algorithms to account for having less data than before. in April 2021, has caused shockwaves throughout the mobile advertising industry.

Advertising 52

Advertising Demand Side Platform Mobile Ads Brand Awareness 52

Automatad Inc.

NOVEMBER 23, 2023

AdTech providers: The providers who enable effective ad space buying and selling using technological elements. The elements include ad servers, ad exchange, DSP, SSP, DMP , etc. Advertising agencies, trading desks, and ad networks are great instances of ad tech providers.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

VideoWeek

AUGUST 11, 2023

UM Launches Retail Budget Allocation and Optimisation Tool ‘Shoptimizer’ IPG-owned media agency UM has announced the launch of ‘Shoptimizer’, a new retail budget allocation and optimization tool which UM says simplifies commerce planning while maximizing ROI. Hotstar subscriptions meanwhile dropped from 52.9

Retail 52

Retail Media Ad Tech Agency 52

Monetize More

JUNE 2, 2022

Since this is an automated media buying process, they rely on AI or machine learning algorithms. Direct Media Buying: Direct ad buying involves selling the publisher’s ad inventory manually or directly to the advertiser. In this case, auctions are not conducted and the ad inventory is sold at a fixed rate.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

More About Advertising

JUNE 18, 2018

Artificial intelligence has already made a significant impact within the programmatic sphere through machine learning. AI-driven neural networks are becoming more capable and more able to mimic human behaviour as the technology develops.

Machine Learning 61

Machine Learning Advertising Ad Tech Finance 61

VideoWeek

MARCH 3, 2023

Apple TV+ Poaches Simulmedia CRO, Suggesting Further Moves into CTV Advertising Apple TV+ has reportedly hired Lauren Fry, CRO of Simulmedia, a TV ad tech company, suggesting that Apple is becoming increasingly serious about its video and CTV advertising ambitions. Acquires CoreMedia Systems Ad tech company Simpli.fi

Advertising 52

Advertising Marketing Retail Ad Tech 52