Adweek

APRIL 13, 2023

Three agency and brand sources told Adweek they are reallocating funds back toward Meta, especially compelled by the performance of Advantage+ Shopping Campaigns, an AI-driven tool that optimizes ads across audiences and ad formats, leaning on automation and machine learning to make up.

Machine Learning 321

Machine Learning Marketing Audience Agency 321

Adweek

JUNE 9, 2022

The new tool, Togetherr, will make use of the freelance platform's Creative Genome machine learning software to assemble combinations of freelancers catered to the specific needs.

Machine Learning 207

Machine Learning Agency Marketing 207

Digiday

APRIL 3, 2024

As it aims to expand data and artificial intelligence strategies and services for its clients, independent digital agency Mod Op, Digiday has learned, will launch an internal AI practice this week called AI Council. Mod Op did not share terms of these deals or its budget.

Agency 61

Agency Machine Learning Media Marketing 61

AdExchanger

DECEMBER 19, 2023

But there are several important differences between these machine-learning-powered ad-buying tools, says Nii Ahene, chief strategy officer at performance marketing agency Tinuiti, speaking on this episode of AdExchanger Talks. Google’s Performance Max and Meta’s Advantage+ often get tossed into the same bucket.

Machine Learning 120

Machine Learning Agency Marketing Cookies 120

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. Understanding this simple yet crucial factor sets apart an effective digital marketing agency. In short, you’ve done nothing at all. In short, you’ve done nothing at all.

Agency 101

Agency Communications Machine Learning Conversion 101

Digiday

FEBRUARY 5, 2023

It follows a myriad of ad agencies, ad tech vendors and platforms all talking up their game plans and visions for this technology in recent weeks. It has historically used AI and machine learning technologies for lower funnel performance optimization tasks. Take Havas, for example. Horizon Media is a case in point.

Machine Learning 66

Machine Learning Agency Media Advertising 66

Martech

APRIL 27, 2023

Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. I asked Steve Ohanians, the CEO of a Silicon Valley B2B digital agency, Clear Digital, for his take on AI as part of the digital brand development process. Think: prompting ChatGPT correctly.)

Machine Learning 112

Machine Learning MarTech Marketing Agency 112

Martech

MAY 10, 2024

You may want to use a centralized creative analytics suite that leverages AI and machine learning tools to do this at scale. In 2022, data centers used 460 terawatt-hours 2% of all global electricity usage, mostly driven by data centers and data center cooling, according to a new report from the International Energy Agency.

ROI 97

ROI Machine Learning Marketing Audience 97

Digiday

MARCH 18, 2024

Since the generative AI boom began, advertising holding companies and independent agencies have raced to develop their own platforms. Now, another agency has entered the race with its own AI platform focused on media-buying, sales, strategy and other operations. Stagwell Inc.-owned For example, he said Alchemy.AI

Media 71

Media Machine Learning Agency Conversion 71

Martech Series

SEPTEMBER 19, 2022

The AI machine learning power of Wisely will be joining forces with Frontier Marketing. Frontier is already a leading fundraising agency. Wisely’s AI technology is known as machine learning, one of the most common types of AI being developed in the for-profit world today.

Machine Learning 79

Machine Learning Marketing MarTech Agency 79

Exchange Wire

OCTOBER 18, 2022

This new technology improves campaigns’ affinity targeting by 92%, providing advertisers with fully personalised machine learning [.]. The post Seedtag Launches Custom AI Enabling Brands & Agencies to Precisely Target Their Unique Audiences appeared first on ExchangeWire.com.

Audience 40

Audience Machine Learning Agency Advertising 40

Martech

APRIL 12, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms in a number of ways, making the value proposition even more attractive. Those who said they had a “unified customer database” fell from 38% in 2022 to 33% in 2023.

Machine Learning 93

Machine Learning Marketing Healthcare eCommerce 93

AdExchanger

APRIL 4, 2023

In this episode, Peter Prodromou, The post Weighing AI Hype Vs. Reality With ‘AI Marketing Agency’ Boathouse appeared first on AdExchanger. What are the ethical risks of AI technology? What’s the weirdest AI-generated image or video you’ve seen?

Agency 99

Agency Marketing Machine Learning 99

Ad Monsters

MAY 1, 2024

Through machine learning, brands identify potential purchasers based on demographics and past behaviors, optimizing ad placement for efficacy. Leaders must prioritize addressing job displacement by adopting a human-centric approach, emphasizing agency, autonomy, authority, and accountability.

Ad Ops 103

Ad Ops Machine Learning Ad Tech Communications 103

Martech Series

JANUARY 18, 2023

Additionally, UserTesting has introduced machine learning-powered enhancements to its transcription and sentiment analysis features. As companies scale human insights to more people across the organization, this new workspace experience helps users get to the critical customer moments and key learnings faster.

Machine Learning 85

Machine Learning Audience Healthcare MarTech 85

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. Machine Learning Expansion: AdTheorent identifies commonalities in the data using machine learning and identifies other important attributes to grow the addressable ML-informed audience in real time.

Audience 87

Audience Machine Learning Impressions Finance 87

Ad Rants

JULY 25, 2022

A PPC agency can help you create and implement an effective PPC campaign that will help you achieve your business goals. Increased adoption of AI and machine learning. Machines have been able to process large amounts of data much faster than humans for some time now.

Machine Learning 240

Machine Learning Mobile Search Conversion Rate Conversion 240

Digiday

FEBRUARY 1, 2023

Whatever influence media agencies lost thanks to programmatic is on the resurgence once again. Enter media agencies. Agencies have only been able to aggregate so much buying power around programmatic, after all. Not when those deals were really about agencies using their buying power to negotiate volume-based discounts.

Agency 62

Agency Media Ad Tech Demand Side Platform 62

Digiday

SEPTEMBER 24, 2023

S4 Capital’s Media.Monks is developing an AI tool to produce fan content and highlights targeted at Gen Z, but it’s not the only agency out there applying the hot tech to short-form video.

Machine Learning 77

Machine Learning Media Audience Agency 77

Digiday

NOVEMBER 21, 2023

One of the last bastions is outdoor advertising — and Billups, an OOH media agency, caters to that. To that end, Digiday has learned the Portland, Ore., and around the globe) has launched a new analytics platform designed to distill OOH campaign performance tracking and measurement using machine learning tech.

Machine Learning 67

Machine Learning Media Agency Advertising 67

Martech

APRIL 19, 2024

As social media platforms combine their vast collections of first-party data with artificial intelligence and machine learning, they’re enhancing their offerings for marketers looking to connect with those ideal customers in a buying mood. Lauren Petrullo is the CEO and founder of marketing agency Mongoose Media LLC.

Media 104

Media Marketing Machine Learning MarTech 104

Martech

FEBRUARY 14, 2023

He’s was also named a Global Influencer on AI, machine learning and digital transformation by Thinkers360. An expert on analytics, data science, machine learning and marketing technology, he’s also a trusted source for MarTech coverage and has delivered many talks at The MarTech Conference and elsewhere.

Machine Learning 106

Machine Learning Marketing Entertainment MarTech 106

Digiday

MARCH 19, 2024

A standout for one of several new categories this year — Best Agency Partner — is Digitas. Digitas and CVS combined forces into one total search team and crafted a bespoke search trends tool, leveraging machine learning to drive insights and stay ahead of changing consumer behaviors.

Machine Learning 60

Machine Learning Media Healthcare Impressions 60

Digiday

MARCH 15, 2023

Recovering from economic downturns varies significantly depending on the type of media agency and its clients’ business. But agencies and their clients have learned some important practices in the last few years. For the upcoming year, agencies seem encouraged about ad spending delivering a lift to their businesses.

Agency 55

Agency Machine Learning Media ROI 55

Martech Series

SEPTEMBER 12, 2022

Big Village Introduces New Features to Its Platform Audience Intelligence, Providing Advertisers and Agencies with a Deeper Understanding of Consumers while Simultaneously Enabling Real-Time Targeting. Marketers that embrace AI and machine learning now will gain a long-term competitive advantage. MarTech QnA with the Expert.

Machine Learning 86

Machine Learning Marketing Audience MarTech 86

Martech

JANUARY 26, 2023

How easy is it for business users to customize the machine learning-based models or settings? Speech analytics How does the platform use AI or machine learning algorithms to analyze the content of phone conversations or chats? Can the platform be white-labeled for agencies or multi-location marketers? Get MarTech!

Machine Learning 109

Machine Learning GDPR MarTech Marketing 109

Martech

OCTOBER 11, 2022

Automated insights: Artificial intelligence and machine learning are going to highlight new insights for you. The post A guide to Google Analytics 4 for marketing agencies appeared first on MarTech. Better reporting and analysis: GA4 borrows from Google Data Studio to provide simple-to-use templates for custom reporting.

Agency 81

Agency Cookies Marketing First-Party Cookies 81

Digiday

SEPTEMBER 8, 2022

Agencies are getting savvier at using artificial intelligence as data comes into greater focus as marketing and information technology are becoming more entwined. AI can help automate some of those processes, from creative to segmentation and potentially help agencies optimize their ad spend by cutting down on tedious tasks. “I

Agency 61

Agency Machine Learning Communications Information Technology 61

Martech Series

JANUARY 27, 2023

Developed by Dilmanpreet Nandu, a young and ambitious SaaS entrepreneur, and the owner of e-commerce digital marketing agency TecQify.com, maplesky.io Introducing maplesky.io , the innovative AI-powered CRM platform that is set to revolutionize the way businesses communicate with their customers. One of the key features of maplesky.io

Communications 87

Communications Machine Learning Conversion MarTech 87

Digiday

OCTOBER 19, 2022

Media agencies are cautiously bracing for a potential recession — even as they grapple with inflation and supply chain issues. But despite the looming concern, media spending is holding steady or slightly increasing in 2022, according to respondents to a recent survey Digiday conducted for this inaugural media agency report.

Agency 61

Agency Media Retail Entertainment 61

VideoWeek

FEBRUARY 29, 2024

The company hit eight figure revenues last year, and will use this new funding to pursue further growth through investing in its tech and machine learning department, building out its sales team, and setting up strategic publisher deals. A major untapped market TV has historically been pretty inaccessible to SMBs.

Demand Side Platform 98

Demand Side Platform Ad Tech Machine Learning Agency 98

Martech

MAY 27, 2022

Tom Snyder is an agency content marketing manager at Hot Dog Marketing in Austin, Texas. I got a job as a copywriter at a small digital marketing agency near Austin to get my foot in the door. Machine learning is one that I find is misused. Most people don’t need machine learning at all.

Machine Learning 98

Machine Learning Marketing Education Communications 98

Digiday

MARCH 19, 2024

A standout for one of several new categories this year — Best Agency Partner — is Digitas. Digitas and CVS combined forces into one total search team and crafted a bespoke search trends tool, leveraging machine learning to drive insights and stay ahead of changing consumer behaviors.

Media 60

Media Machine Learning Healthcare Impressions 60

Digital Remedy

APRIL 26, 2022

With a focus on designing customized, scalable solutions leveraging machine learning alongside human intelligence, Sotebeer has challenged the programmatic status quo through award-winning solutions that drive rapid results and revenue growth. . For more details, check out the full press release and coverage in Broadcasting+Cable.

Machine Learning 98

Machine Learning Ad Tech Impressions Agency 98

Digiday

JANUARY 22, 2023

Artificial intelligence may not be taking over media agencies’ jobs yet, but some of this technology is already sitting, and working, next to you. Some agencies and digital studios are creating virtual influencers for social media and brands, claiming younger audiences share a strong connection to these fictitious characters.

Media 57

Media Agency Pop-Up Machine Learning 57

Ad Monsters

MARCH 27, 2023

AI and machine learning seem to be all the hype in the advertising ecosystem now that generative AI has stepped on the scene. But many players throughout the advertising ecosystem have used AI and machine learning to increase productivity, create more meaningful dashboards, and serve more relevant content and advertising to audiences.

Machine Learning 52

Machine Learning Ad Tech Audience Video Ads 52

Martech Series

JUNE 6, 2022

A newly enriched, machine learning-driven version of NCSolutions ‘ (NCS) next-generation advertising campaign measurement solution will help consumer packaged goods (CPG) advertisers be more agile in dynamic markets and have greater insight into the elements of their campaigns that are driving sales lift and return on ad spend (ROAS). .

Machine Learning 92

Machine Learning Advertising Cookies MarTech 92