Ad Monsters

FEBRUARY 24, 2023

While his parents taught him to work hard for his accomplishments, they also led him to use his resources to give back to those in need. We expanded into a network of channels, including comedy, music, and poetry. Of course, making money is great, but I want to make an impact with my resources. AB: In 2021, Culture Genesis Inc.

Media 98

Media Ad Tech Fashion Entertainment 98

Digital Turbine

SEPTEMBER 12, 2022

Shifting from the inefficiency of waterfalls to bidding has created a more fair, open, and efficient ad ecosystem and is one of the most impactful changes we’ve seen in mobile app monetization over the last few years. . In this Q&A, we explored the topic with Katherine Gilbert, a Strategic Partner Manager at Meta Audience Network.

Audience 98

Audience A/B Testing Fill rate Impressions 98

Digiday

FEBRUARY 21, 2023

The latest example of this fusion comes from Stagwell, which Digiday has learned is moving its digital-and engineering-heavy YML agency into its Code and Theory network of agencies, which tend to lean toward digital creative work. And YML being part of the expanding Code and Theory network really allows that to happen.”

Agency 60

Agency Ad Tech Media Marketing 60

Digiday

MAY 10, 2023

Called Ruby, the studio’s pitch to marketers is its ability to connect brands to iHeartMedia’s talent network, production, sales, marketing and distribution resources. Three podcast ad buyers told Digiday they are creating more branded podcasts for clients this year. Continue reading this article on digiday.com.

Media 66

Media Marketing 66

Ad Rants

JULY 25, 2022

PPC strategies for voice search should focus on creating conversational ads that are triggered by common questions and queries. These ads should be able to answer the user's question directly, without them having to click through to a landing page. More personalized PPC ads. NLP algorithms can analyze text to extract meaning.

Machine Learning 239

Machine Learning Mobile Search Conversion Rate Conversion 239

Smart-Hub

OCTOBER 3, 2023

In the dynamic realm of online advertising, two integral concepts emerge as pivotal players: the Ad Networks vs. Ad Exchanges. This article will help you compare ad network versus ad exchange. Get a Consultation For Free Contact us How Do Ad Exchanges Work? SmartHub's Features Have No Limits!

Ad Exchange 64

Ad Exchange Ad network CPC CPM 64

Automatad Inc.

DECEMBER 18, 2023

Share Tweet Share Ready to crack the code on ad blocking? But don’t worry because we are about to explore whether you can flip the script and turn ad blocking to work in your favor by creating an incredible user experience. First things first – let’s break down ad blocking. What Is Ad Blocking?

Non-Profit 52

Non-Profit Machine Learning Ad Server Impressions 52

VideoWeek

FEBRUARY 29, 2024

Vibe.co, an ad tech company positioning itself as a streaming TV ad platform for small and medium-sized businesses (SMBs), has announced the completion of a $22.5 Existing investors Elaia Partners and Sequioa’s Scout Fund, as well as a number of ad tech investors, also joined the funding round.

Demand Side Platform 98

Demand Side Platform Ad Tech Machine Learning Agency 98

Digiday

MAY 10, 2023

Called Ruby, the studio’s pitch to marketers is its ability to connect brands to iHeartMedia’s talent network, production, sales, marketing and distribution resources. Three podcast ad buyers told Digiday they are creating more branded podcasts for clients this year. Continue reading this article on digiday.com.

Media 62

Media Marketing 62

PubMatic

OCTOBER 9, 2023

With an estimated $126 billion in ad spend going into retail media this year , the opportunity is tremendous. In August 2023, PubMatic commissioned Forrester Consulting to explore the current state of commerce media, including the distinguishing characteristics of the most successful commerce media networks.

Retail 89

Retail Media ROI Cookies 89

Martech Series

SEPTEMBER 29, 2022

The ad network, which connects nano- and micro-influencers with retailers and DTC brands, is opening to new influencers. SourceKnowledge, the open web ad network that empowers incremental reach for retailers and increased yield for publishers, announced its Influencer Network will begin accepting new influencers.

Retail 75

Retail CPC eCommerce Ad network 75

Martech

FEBRUARY 28, 2024

With OAO, you can consistently deliver this relevant, useful content through your network of assets, starting with owned media such as your website. These resources help to position your brand as a trusted guide early in the shopping journey. Then, optimize it for visibility and user experience.

Retail 104

Retail Marketing Fashion Audience 104

The Ad Tech Blog

APRIL 25, 2024

Automation of Routine Tasks: AI automates repetitive security tasks, freeing up human resources for more complex problem-solving. Additionally, AI-driven automation tools are implemented to handle routine security tasks, such as scanning for vulnerabilities, monitoring network traffic, and responding to security incidents.

Machine Learning 130

Machine Learning GDPR Education Advertising 130

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. More importantly, it also lets them run ads on the open web. What makes retail media networks valuable? And sales are very good.

Retail 93

Retail Media ROI Impressions 93

Martech

JANUARY 16, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. He tried to purchase YouTube reservation ads — only to be told by his Google rep that they had never heard of them. “I I have been trying to purchase these ads for three months — surely it cannot be this hard?”

Marketing 111

Marketing ROI Agency MarTech 111

Ad Monsters

DECEMBER 22, 2023

According to Insider Intelligence/eMarketer , the Disney+ ad-supported streaming option will hit $786.6 It’s also clear that viewers, suffering from subscription fatigue, are embracing a TV-like ad experience with ads interspersed throughout their content. million in advertising revenue for 2023 — somewhat higher than the $684.6

Education 64

Education Audience Entertainment Impressions 64

Martech Series

JULY 29, 2022

Contextual targeting is one solution, and it goes beyond the site of the ad placement. By fostering the right partnerships, enterprises can support their media clientele in gaining control over their marketing and advertising, increasing efficient ad delivery for more impactful campaigns, and boosting customer response.

Header Bidding 103

Header Bidding Cookies Demand Side Platform Audience 103

Ad Monsters

APRIL 27, 2023

For example, deal-centric or “shopping resource” sites like ours are an emergent type of nontraditional publisher with significant traction over the years. Coupon sites and other similar shopping resources have helped shoppers save money, and helped brands survive during volatile times such as COVID and past recessions.

eCommerce 98

eCommerce Audience Conversion Ad network 98

Fuel Lines

AUGUST 7, 2013

In light of the POG merger announcement it seems appropriate to review the benefits of independent networks. This guest article was written by Gary Burandt, the executive director of of the International Communications Agency Network, Inc. ICOM), a $3 billion USD network of 90 independent agencies in 70 countries.

Agency 276

Agency Public Relations Communications Healthcare 276

Martech Series

JUNE 17, 2022

In this role, David will lead product strategy and vision for the company’s solutions for digital and print publishers, TV and radio broadcasters, podcast and streaming audio publishers, and out of home and national cable network clients. Marketing Technology News: MarTech Interview with Venkat Nagaswamy, CMO at Mitel.

Ad Tech 72

Ad Tech Finance MarTech Media 72

Basis

JANUARY 17, 2024

Basis Technologies’ Robert Kurtz (Group VP, Search Media Solutions), Jenny Lewis (Director, Social Media Investment), Sofia Petrovsky (Director, Search Media Investment), and Mitch Wills (Director, Social Media Investment) have compiled all the latest news, trends, and resources for easy access.

Social Advertising 76

Social Advertising Advertising Cookies Brand Lift 76

Martech Series

JANUARY 10, 2023

SourceKnowledge , the open web ad network that increases yield for publishers and incremental reach for retailers, announced a new partner integration with BigCommerce,, a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands. Marketing Technology News: The Benefits of PR in Modern Day Marketing.

eCommerce 67

eCommerce CPA Ad network Retargeting 67

Martech Series

OCTOBER 17, 2022

The evolution of the content delivery network (CDN) market has encouraged vendors to expand their portfolios with complementary and parallel offerings, according to Frost & Sullivan’s recent analysis of the global CDN space. The CDN market is expected to reach $29.97 billion by 2028 from $13.07

Marketing 81

Marketing Conversion Rate MarTech Conversion 81

VideoWeek

JUNE 13, 2023

Madhive today announced the ad tech firm has received a $300 million investment from Goldman Sachs Asset Management. In 2021 the company invested $100 million in Google Cloud technology, leveraging its machine learning capabilities to automatically move ad budgets into higher-performing placements.

Ad Tech 98

Ad Tech Machine Learning Data Management Platform Impressions 98

Monetize More

MAY 31, 2023

One of the most effective ways to do this is by using high RPM ad networks. And which high RPM ad networks are the best for you? Revenue per 1000 impressions, or RPM , is a metric used by ad networks to measure the revenue generated by ads per thousand impressions. But what exactly is RPM?

Ad network 52

Ad network Click Through Rate CPM Impressions 52

PubMatic

SEPTEMBER 19, 2023

The vast majority (83%) of retailers say that commerce media networks will play a fundamental role in their future strategies. This is in part because retailers say they lack the resources and expertise they need to drive effective outcomes. For more insights, please see the full study here.

Media 93

Media Retail ROI Advertising 93

Martech Series

AUGUST 30, 2022

one of the nation’s premier value-added technology solutions distributors and cloud services brokerages, to its Partner Prime Program. We’re confident Jenne’s trusted and extensive partner network will further drive business adoption of branded communication at scale.”. appeared first on MarTech Series.

Communications 78

Communications MarTech Marketing 78

Martech

JANUARY 30, 2024

This includes monitoring data centers, networks, endpoints, and employees. Marketers in the finance, government and healthcare industries take on the added challenge of handling extra sensitive information that must be gathered effectively while remaining confidential. So, how do you create this stronghold? More technology.

Healthcare 99

Healthcare GDPR Finance MarTech 99

Digiday

MARCH 6, 2023

Target, Kroger, Lowe’s, Best Buy, Walgreens, Dollar General, Albertsons and more — are investing heavily in advertising via retail media networks (RMNs) and other digital sources. Retailers’ rich first-party data procured from audience sources has allowed them to become premium suppliers of ad inventory in a relatively short time.

Ad Inventory 57

Ad Inventory Retail Audience Ad network 57

Digiday

SEPTEMBER 23, 2022

At A+E Networks, one way of overcoming this issue is through cross-promotion — both internally and externally. A+E Networks has 13 podcasts, with a mix of companion podcasts to TV shows on A&E, Lifetime and History channels; spin-off podcasts from those shows and original podcasts.

Audience 67

Audience Advertising Marketing Media 67

Kevel

AUGUST 25, 2022

monthly users, and in advertising, video ad spend increasing an additional 26% to $49.2B Video ads are growing in popularity and in ad spend, and they won’t stop soon. To launch them yourself, you’ll need a capable ad server complete with transcoding functionality, flexible assets, and customizable ad units.

Ad Server 52

Ad Server Advertising Video Ads Pop-Up 52

YieldBird

MAY 31, 2023

In the Internet world, we can increasingly come across the concept of ad fraud. Moreover, the World Federation of Advertisers predicts ad fraud worldwide will cause up to $50 billion in damage by 2027. What is ad fraud? Ad fraud is the practice of deliberately delivering ad impressions that the real person cannot see.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

Kevel

JULY 19, 2022

monthly users, and in advertising, video ad spend increasing an additional 26% to $49.2B Video ads are growing in popularity and in ad spend, and they won’t stop soon. To launch them yourself, you’ll need a capable ad server complete with transcoding functionality, flexible assets, and customizable ad units.

Video Ads 52

Video Ads Ad Server Advertising Pop-Up 52

Martech

MARCH 23, 2022

Mobile ad mediation helps to set-up, manage, and monitor different ad networks in one place. The company says that offering this as SaaS allows publishers to in-house their mediation without investing in tech talent and IT resources to create and maintain it. Processing.Please wait. Why we care.

Mobile Ads 90

Mobile Ads Ad Inventory ROI Ad network 90

Digital Turbine

DECEMBER 14, 2022

What does the app developer and ad monetization landscape in APAC look like? APAC mobile gamers tend to favor local IPs and fantasy or anime-style graphic design and even have different playing behavior and tolerances for ad formats. What can app developers do to source the right ads for APAC audiences?

Fill rate 98

Fill rate Header Bidding A/B Testing Ad network 98

Clearcode

NOVEMBER 6, 2023

Key Points Retail media networks (RMNs) are capturing a growing portion of marketing budgets as manufacturers and brands redirect their expenditures to focus on engaging consumers in proximity to the point of purchase.

Retail 90

Retail Media Advertising Manufacturing 90

Martech

OCTOBER 10, 2023

Growing privacy concerns and widespread ad-blocking software hinder its efficiency. Audiences increasingly distrust and avoid traditional ads like banners and pop-ups. Despite these challenges, ad spending rises, raising questions about its effectiveness compared to alternative strategies.

Pop-Up 115

Pop-Up Banner eCommerce Audience 115