Monetize More

JULY 19, 2022

This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. Site speed can become a slow killer in the long term especially with publishers having lots of ad inventory.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

VideoWeek

MAY 19, 2023

Google says Privacy Sandbox Tools are Nearly Finished; Outlines Testing Plans Google this week released an update on progress within its Privacy Sandbox, its initiative for developing replacements for third-party cookies within its Chrome browser.

Cookies 52

Cookies Non-Profit Agency Media 52

Digiday

SEPTEMBER 27, 2022

Google may have yet to deprecate the third-party cookie in its Chrome browser, but publishers have been dealing with the online tracking mechanism’s absence in browsers like Apple’s Safari and Mozilla’s Firefox for years. In short, they need to supply more information about the quality of their cookieless ad inventory, according to Wohl.

Cookies 61

Cookies Viewability Impressions Ad Inventory 61

Martech

MAY 16, 2022

Advertisers will shop for ad inventory using Yahoo’s portal and sales team. Read next: Best Buy announces in-house ad network Best Buy Ads. Walmart is the largest company with a media network that sells ad space and restricted access to their customer data. Marriott’s network will get a test run in the U.S.

Retail 85

Retail Media Ad Inventory Ad Space 85

VideoWeek

MARCH 27, 2023

They’re then using this data to build out contextual audience segments which they then monetise themselves – without the permission of the publishers they work with. There are no guarantees that data used to verify media and serve contextual ads to specific audience segments is licensed, or accurate.

Ad Inventory 59

Ad Inventory Ad Tech Cookies Agency 59

Martech

DECEMBER 21, 2021

The acquisition will combine Microsofts’ global customer base, audience intelligence and technology with Xandr’s platform, which offers scaled programmatic environments, as well as media spending optimization for both the buy and sell sides.

Advertising 102

Advertising Ad Inventory Cookies Media 102

Ad Monsters

AUGUST 23, 2022

Building an Audience: Innovation in Fruition. Killion lauded the innovation of Ecko Unltd founder, Marc Ecko, who created an audience by adding hand tags to his clothing. This method allowed Ecko to extract first-party data from his audience. The Art of the Pivot: Using Your Built-In Audience.

Banner 98

Banner Ad Ops Food Audience 98

Martech Series

DECEMBER 16, 2022

Audigent , the leading data identity, curation, and activation platform, today announced an integration with Experian, the world’s leading global information services company, making Experian identity and audiences available directly within Audigent’s SmartPMP private marketplaces.

Cookies 60

Cookies Ad Inventory Audience Retail 60

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting.

Advertising 110

Advertising Marketing Ad Exchange Retail 110

SODP

JUNE 24, 2021

78% of senior UK marketers believe the withdrawal of third-party cookies will have a positive impact on advertising strategies. When asked how this will affect their future advertising strategies, respondents cited anticipating improvements in audience targeting, reaching audiences at scale, frequency capping, and measurement.

Marketing 52

Marketing Cookies Ad Inventory Audience 52

InMobi

MAY 5, 2022

June 2021: Google announces that it is set to expire support for third-party cookies in Chrome in 2023. In turn, advertisers have the right to know that their advertising spend reached its intended audience, the majority of which is people likely to be interested in, or in-market for, its products and services. April 2021: iOS 14.5

Advertising 52

Advertising Ad Inventory Audience Cookies 52

Brid.tv

DECEMBER 29, 2023

Here are some reasons why advertisers end up with ineffective video ads and what they can do to prevent this. Table of Contents [ hide ] How to Prevent Ineffective Video Ads Improve Audience Targeting Retargeting Change Your Method Find Reliable Analytics Avoid Low-Quality Inventory Upgrade Your Creatives Fix Your Landing Page Invest More!

Video Ads 67

Video Ads A/B Testing Retargeting Conversion Rate 67

PubMatic

APRIL 8, 2022

The research also found most publishers believe cross-screen video targeting will only become more important thanks to disruptions in third-party cookies and mobile ad IDs. Publishers also cited challenges in cross-screen measurement, as well as identifying target audiences across screens. SSPs are Attractive Partners.

Video Ads 52

Video Ads Ad Inventory Mobile Ads ROI 52

Ad Monsters

FEBRUARY 28, 2024

The digital advertising industry is focused on the end of third-party cookies on Chrome, but there is a broader development publishers should be thinking about: the arrival of the AI-enabled advertising easy button. The good news for publishers , though, is that they, too, c an use AI to make reaching their highly valuable audiences easier.

Machine Learning 64

Machine Learning ROI Cookies Media 64

Basis

JANUARY 11, 2024

On the other, signal loss in digital advertising, created by factors like Apple’s App Tracking Transparency, digital advertising regulation , and the loss of third-party cookies, is changing how advertisers can target consumers and assess campaign performance. Younger OTC “This is stressful.

Pharmaceuticals 64

Pharmaceuticals Healthcare Audience Education 64

Digiday

OCTOBER 10, 2022

The DMV newsletter will include content from the Metro desk, as well as other stories for a local audience, such as sports, lifestyle and entertainment articles. The goal of it is to make the newsletter about the audience in the DMV. It’s logged in, it’s tied to a person and the audience is engaged,” he said.

Viewability 69

Viewability Ad Inventory Audience Entertainment 69

Basis

DECEMBER 22, 2022

We saw a slew of new regulations introduced and passed across the globe, increasingly strident data privacy crackdowns from regulators, and yet another delay of third-party cookie deprecation in Google’s Chrome browser. Privacy regulations are tightening, third-party cookies are (eventually?) Law and Order: BTU (Big Tech Unit).

Advertising 84

Advertising Cookies Ad Inventory Media 84

Basis

SEPTEMBER 13, 2022

In open auction transactions, anyone can buy or sell ad inventory without either side knowing who’s on the other end. Back in July 2022, Google once again announced it is delaying third-party cookie deprecation in its Chrome browser—this time until the second half of 2024. Programmatic currently constitutes 15.6%

Advertising 87

Advertising Cookies Rich Media Video Ads 87

Basis

SEPTEMBER 26, 2023

Let's start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match. Pick your publisher. Negotiate a deal. Get set up.

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52

Martech

JUNE 29, 2022

Fake websites (with fake traffic) are created to inflate impressions for programmatic ad buys. the New York Times) to sell fake ad inventory. Cookie stuffing which uses affiliate tracking cookies placed on a user’s device to track a purchase on a site like Amazon (thus stealing the commission from a legitimate affiliate).

Affiliates 98

Affiliates Marketing CPA ROI 98

Monetize More

DECEMBER 26, 2022

What’s more, in this era of ad blocking, third-party cookie blocking, and ever-increasing privacy regulations, advertisers cannot simply and easily intrude on the digital wanderings of a consumer. All of these things create a great environment for ad refreshing if it is done right. What is Ad Refresh? Audiences change.

Viewability 52

Viewability CPM Ad Inventory Ad Space 52

InMobi

FEBRUARY 26, 2023

Let’s look at it at a high level: How to pass user consent to your ad tech partners to comply with regional/country privacy laws Collecting user consent is one thing — and mandatory in certain geographies like Europe where GDPR applies — passing it downstream to ad partners is the second part of the publisher’s job.

GDPR 52

GDPR Ad Tech Ad Inventory Audience 52

Brid.tv

DECEMBER 28, 2022

Who Is Your Target Audience? Monetize Your App Through Ads With Brid.TV First of all, both ad-based and transaction-based monetization strategies are predicted to continue thriving. Who Are Your Competitors? Marketplace What Is Mobile App Monetization? Mobile app monetization is the act of making money off a mobile app.

Affiliates 52

Affiliates Non-Profit Mobile Ads Video Ads 52

Brid.tv

OCTOBER 7, 2022

However, if there is no upper limit imposed, you should still be careful about the number of ads you serve. Namely, since mid-rolls interrupt the viewing experience quite a bit, too many of them can drive your audience away. Keep in mind that ad calls don’t always equal ad serving, so not all your viewers will see all the ads.

Video Ads 52

Video Ads Ad network Non-Profit Real Estate 52

Digiday

OCTOBER 27, 2022

These signals enable us to define ad addressability based on aggregated scale, first-party insights … these insights translate into more relevant opportunities to engage with an audience.” Joe Mitchell, head of GTM sales, Amazon Ads. ” Beyond first-party signals, we’re admitting third-party IDs into AMC.

Advertising 64

Advertising Demand Side Platform Conversion Audience 64

Digiday

OCTOBER 31, 2022

They have the context and audience marketers need to sustain personalized advertising at scale at a time when both are more difficult to come by from third-party cookies. In fact, the opportunity is so big that Bloomberg Media went and built a data platform called “Audience Accelerator.”

Media 57

Media Advertising Ad Tech Demand Side Platform 57

Automatad Inc.

MARCH 31, 2022

The post-cookie world may prioritize buying inventories from fewer publishers. ViperBot, a new sophisticated ad fraud scheme. According to AdExchanger , a seller-defined audience (SDA) could also be passed as an ESP. . Buyers Focus On Reputed Publisher Inventories in a Cookieless World. Last Week’s Highlights.

Cookies 52

Cookies Impressions Data Management Platform Ad Inventory 52

Monetize More

JUNE 22, 2022

Its interstitial ad technology platform optimizes ads depending on the app or site’s niche to retain and grow audience engagement. How will you benefit from this interstitial ad network? combines First-Party Data with its 500K integrated apps to help publishers analyze user behavior without third-party cookies.

Ad network 52

Ad network Fill rate Banner CPM 52

Ad Monsters

JULY 20, 2022

The IAB Tech Lab expects this update to improve publishers’ ability to block unwanted advertiser demand, for example, ads that do not work with a publisher’s targeted audience. update and the relationship between Audience Taxonomies and Seller Defined Audiences. We chatted with Benjamin Dick, Sr.

Audience 97

Audience Real Estate Demand Side Platform Food 97

Brid.tv

SEPTEMBER 23, 2022

Linear TV ad spending in the United States. A shrinking audience is not the only problem with linear TV advertising. Another issue is that audience targeting is basically non-existent , especially when compared to OTT advertising. In 2022, predictions say that this number will be even lower — 57%. Poor Targeting Options.

Advertising 52

Advertising Video Ads Non-Profit Audience 52

InMobi

APRIL 11, 2022

” How App Publishers Are Making Their Ad Inventory More Addressable: “As we said before, hybrid publishers, who are active on both mobile and desktop, just want to implement a solution. Created in 2017 by seasoned ad tech professionals, ID5 services clients globally. They need to start the dialogue.

Advertising 52

Advertising Cookies GDPR Banner 52

Basis

MARCH 22, 2023

It will likely depend on how inventory availability in programmatic (guaranteed, private marketplace or open bidding) affects tactical decisions. Section 1: Political Marketers Love Video Share allocation largely stayed the same from 2020 to 2022; video is still the dominant majority of political digital ad investment.

Advertising 74

Advertising Impressions CPM Cookies 74

Monetize More

SEPTEMBER 15, 2022

Video ad servers primarily facilitate the delivery of in-video ads. This can be done through programmatic methods: targeted videos can be served based on an audience segment’s demographic information collected via cookies, or on the popularity of a particular piece of content among users.

Ad Server 52

Ad Server Video Ads Banner Ad Inventory 52

InMobi

APRIL 4, 2019

With open exchanges or open marketplaces, available ad inventory (i.e. potential ad placements on apps or websites) is made available to anyone, and the highest bidder in an ad auction gets to place their ad in that spot for a given amount of time. It’s like an open exchange, but on a much smaller scale.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99