Ad Inventory Audience Cookies Header Bidding 
Monetize More
JULY 19, 2022
Header bidding is one of the best innovations to hit the online advertising industry in the last decade. This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory.
PubMatic
FEBRUARY 8, 2023
The digital advertising industry has long had an imbalance of power between Big Tech and its walled gardens, and publishers and their ad inventory. One of the most popular audience capabilities supported through sell-side targeting is seller-defined audiences.
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Monetize More
APRIL 13, 2023
Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?
Clearcode
MAY 24, 2023
Over the past few years, Clearcode has worked on many Prebid-related projects for our clients where we’ve built wrappers, adapters and user interfaces to manage the header bidding process and various demand sources. Related posts What is Header Bidding and How Does it Work? client-side header bidding).
Brid.tv
OCTOBER 17, 2022
In other words, almost half of the audience never even reached the post-roll ad slot, let alone viewed the ad. . Although they offer the best user experience, that is generally not a worthy trade-off for publishers who want to maximize video ad revenue. And that number gets lower the longer the video is.
NewProgrammatic
MARCH 15, 2022
Everyone has seen search ads, everyone has used search ads… and almost everyone loves paid search advertising. This is because search advertising is one of the most effective ways for digital marketers and brands to reach their audiences in a precise and efficient way. What are Search Ads?
Brid.tv
NOVEMBER 1, 2022
If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. Smaato So Which Programmatic Ad Platform Is Best for You?
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