Clearcode

DECEMBER 6, 2022

Ever since Google Chrome announced that it would be shutting off support for third-party cookies , the race to find new solutions has been on. One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard. What Are Seller Defined Audiences (SDA)?

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Audience Cookies Header Bidding Demand Side Platform 52

Media Math

MARCH 22, 2022

You may view Tom and Jerry as the walled gardens vs. the independents, SSPs vs DSPs, or Cookies vs. RampID, but there’s no shortage of one chasing the other in the hopes of convincing the industry (or worse, investors) where to put their money. Over the past 4 years, buyers have gotten savvier in SPO. Find your identity. Start Blocking.

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Header Bidding Advertising Cookies Viewability 91

Martech Series

OCTOBER 20, 2022

Fyllo’s Infused Audience segments are now available across Audigent’s suite of next-generation private marketplaces. Cannabis and CBD consumers are progressive shoppers, often serving as influential first-movers, which makes them the ideal audience for marketers across everyday consumer categories.

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Header Bidding Advertising Marketing Audience 91

Paleo AdTech

DECEMBER 10, 2023

With the rise of agency trading desks, such as Xaxis and Vivaki’s Audience on Demand, Andrew recognized that ad networks would have to change. In recent years, Index Exchange has been instrumental in championing header bidding and post-cookie standards such as UID2.0. We [will] outlive the cookie.”

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Media Header Bidding Ad network Cookies 52

Adtelligent

JULY 1, 2020

Recently we wrote about 3rd-party cookie elimination from Google Chrome. Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. Chrome, which represents about 65% of the global browser usage, announced third-party cookies removal by 2022.

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Header Bidding Cookies First-Party Cookies Ad Tech 52

PubMatic

FEBRUARY 8, 2023

Now, however, the balance is starting to shift as third-party cookies fade away and sellers like publishers and retailers find themselves in a prime position to capitalize with tactics like sell-side targeting. One of the most popular audience capabilities supported through sell-side targeting is seller-defined audiences.

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Advertising Cookies Ad Inventory Audience 121

OpenX

OCTOBER 10, 2023

Search intelligence provides a unique signal within audiences defined by marketers to reach their most relevant consumer. How does Captify empower brands to engage with audiences safely and effectively? The economics shifted dramatically after the introduction of header bidding in 2013.

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Header Bidding Audience Search Advertising Cookies 52

Relevant-Digital

OCTOBER 4, 2023

From our conversations with the attendees, here are some popular topics: Data Privacy and Cookies Seems like many publishers plan to focus on contextual targeting and first-party cookies in 2024. Publishers and networks keenly explore the potential of header bidding for apps, aiming to boost their revenue.

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YieldBird

MARCH 27, 2024

Welcome to a new piece in Yieldbird’s series, drawing from our own research into the significant shifts in the programmatic advertising landscape, specifically the move away from third-party cookies. The Importance of First-Party Data With less reliance on third-party cookies, first-party data is becoming crucial.

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Cookies Audience Header Bidding Impressions 52

InMobi

FEBRUARY 5, 2020

Last year, InMobi Exchange grew on the back of our strong efforts around transparency, our unparalleled audiences and brand demand. The likely demise of browser cookies makes in-app environments more appealing, but how long until Apple and Google depreciate standard mobile device identifiers? What about 2020?

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Header Bidding A/B Testing GDPR Cookies 52

Paleo AdTech

MARCH 8, 2022

With the rise of agency trading desks, such as Xaxis and Vivaki’s Audience on Demand, Andrew recognized that ad networks would have to change. In recent years, Index Exchange has been instrumental in championing header bidding and post-cookie standards such as UID2.0. We [will] outlive the cookie.”

Media 52

Media Header Bidding Ad network Cookies 52

Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

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Header Bidding Ad Server Impressions Ad Inventory 52

Monetize More

JUNE 29, 2023

AI-Driven AdTech Marketing: Genesis In the ever-evolving landscape of AdTech marketing, businesses face a new challenge with the impending demise of cookies. However, with privacy concerns on the rise, cookies are gradually fading away. Try out our award-winning header bidding solution here.

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Machine Learning A/B Testing Header Bidding Cookies 97

Ad Monsters

NOVEMBER 14, 2022

Some of the key components to creating that experience are making sure the ad reaches the right audience and the creative assets keep them engaged with your content. . We’ve been using cookies, mobile ad IDs and identifiers to target ads to users and we realized that we needed to think beyond that box. TA: Creative is everything.

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Automatad Inc.

APRIL 6, 2022

Is the Seller-defined Audiences framework better than Google Topics API? Why Seller-defined Audiences Is Better Than Google Topics API. Layser explains that Seller-defined Audiences are dependent on existing open standards such as IAB Tech Lab’s Content and Audience taxonomy, Data Transparency Standard, and the OpenRTB specification.

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Header Bidding Ad Exchange Impressions Audience 52

Clearcode

MAY 24, 2023

Over the past few years, Clearcode has worked on many Prebid-related projects for our clients where we’ve built wrappers, adapters and user interfaces to manage the header bidding process and various demand sources. Related posts What is Header Bidding and How Does it Work? client-side header bidding).

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Header Bidding Ad Server Ad Exchange Agency 76

Brid.tv

OCTOBER 17, 2022

In other words, almost half of the audience never even reached the post-roll ad slot, let alone viewed the ad. . However, the upcoming phaseout of third-party cookies will soon render this targeting method useless. The player should be optimized for VAST and VPAID ad tags and video header bidding.

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InMobi

NOVEMBER 23, 2021

For the buy side, these guides helped media buyers understand how and when to choose between various options like moving budgets to Android (in the short term), contextual targeting and KPI-based PMPs depending on their objectives, audience criteria and target KPIs.

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Header Bidding Viewability Click Through Rate Advertising 52

NewProgrammatic

MARCH 15, 2022

This is because search advertising is one of the most effective ways for digital marketers and brands to reach their audiences in a precise and efficient way. search ads providers offer various ad bidding models , too, that range from static, waterfall to header bidding (including the real-time bidding model).

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Brid.tv

NOVEMBER 1, 2022

The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Then, a process such as header bidding or waterfalling is used to assign the real estate to the right bidder. Finally, the user on the publisher’s website sees the ad from the winning bid.

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Adtelligent

OCTOBER 6, 2021

Essentially, DMP is a platform that gathers data from all advertising channels and accumulates as much information about the audiences as possible. Publishers can leverage DMPs to determine the preferences of their audiences, which ad content performs better and assists in leveraging this knowledge. Preferred deal.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Automatad Inc.

MARCH 8, 2022

IAB Tech Lab released its seller-defined audiences specifications that theoretically explains how publishers can monetize their first-party data on the open web. As third-party cookies become obsolete, anonymized IDs (tokenization) and monetization of first-party data are expected to trend in 2022. Last Week’s Highlights.

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Brid.tv

JULY 9, 2023

What to Look for in an OTT Advertising Platform While an OTT advertising platform is primarily needed to serve ads , as mentioned, it is also crucial for audience targeting, tracking and managing performance, and by extension, maximizing your ad yield. Additionally, publishers must have an engaged audience and follow Better Ads Standards.

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Header Bidding Advertising Ad Exchange Ad network 52

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. In addition, Aniview gives publishers complete control over their creatives with various inventory management features and audience targeting options. These networks do the work for you. What to Look for in a Video Ad Network?

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Monetize More

DECEMBER 28, 2022

MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more. Pubs need to regularly test 3-5 CTAs on a weekly basis with different audiences.

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Ad Server Demand Side Platform Retargeting Ad Tech 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

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First-Party Cookies Cookies Header Bidding Ad Tech 69

OpenX

AUGUST 15, 2023

OpenX is committed to delivering the best supply-side targeting products so that brands and agencies can leverage sophisticated data-driven solutions to reach their audiences directly or contextually and lean into their KPIs with confidence. Similarly, we commit to ensuring that publishers maximize the value of their content across channels.

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PubMatic

AUGUST 2, 2022

Independent identity solutions enable publishers to use opt-in based first-party data to reach consumers with relevant advertising or content without the need for third-party cookies or other phased out signals.

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Header Bidding Demand Side Platform A/B Testing Cookies 90

Clearcode

APRIL 26, 2022

Data also plays a key role in programmatic advertising as it allows advertisers to improve the performance of their campaigns and reach their target audience in a more effective way, and allows publishers to increase their ad revenues by learning more about their audiences and helping advertisers reach them.

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Monetize More

JULY 28, 2022

Open Bidding comes with granular reporting and billing and publishers with Google Ad Manager (GAM) set up can get started with Open Bidding right away. This guide breaks down all you need to know about Open Bidding so that you don’t mix it up with header bidding. What is Google Open Bidding?

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Header Bidding Ad Exchange Cookies Ad network 72

Monetize More

FEBRUARY 7, 2023

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies !

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Cookies Header Bidding First-Party Cookies Retargeting 52

Monetize More

JUNE 17, 2022

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies ! PubGuru Header Bidding.

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Cookies Header Bidding First-Party Cookies Audience 52

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. It means we know that the audiences we want to reach may be scattered across various media and platforms and that some of them should be addressed directly. What does this all mean? music gig, party or storefront).

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Monetize More

MAY 31, 2022

Before header bidding became popular, publishers and advertisers often used CPM as the main metric to decide which demand partners should be given priority in the waterfall system. rCPM calculation is extremely important when you’re using header bidding since many decisions are made based on the CPM an ad network offers.

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