Smart-Hub

DECEMBER 8, 2023

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Brid.tv

NOVEMBER 1, 2022

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. Google Ad Manager 360. Omnichannel Monetization.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Monetize More

DECEMBER 28, 2022

Ad agencies face the same challenges that agency trading desks face, however, agency trading desks have begun offering a variety of supplementary products in order to maintain their relevance among their audience segments. ATDs exist independently or as subsidiaries to larger ad agencies like Publicis Groupe, Dentsu, etc.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Smart-Hub

JULY 18, 2023

Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. By allowing advertisers to target specific audiences in real time and deliver personalized ads. Dynamic Ad Delivery.

Advertising 52

Advertising Ad Exchange Ad Inventory Audience 52

AdvertiseMint

JANUARY 24, 2024

Plus, you can manage your digital ad space easily and quickly with programmatic platforms. They use smart computer programs to buy ad space automatically. This means your ads get in front of people who are more likely to be interested, and it happens super fast.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. How programmatic advertising works.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

illumin

JANUARY 22, 2024

Meta advertising through the years Meta advertising has been around for more than a decade, dating back to 2004 in the platform’s infancy stages when it offered ‘ flyers ‘ and bits and pieces of ad space to companies in exchange for a small financial cushion to get the platform off the ground. Meta ads make use of ‘cookies’.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Clearcode

MAY 24, 2023

Header bidding is a technical process whereby publishers can sell ad impressions via multiple supply-side platforms (SSPs) before their ad server is called to find an ad for available ad space. vs Prebid Server: Which Option Delivers the Most Ad Revenue? However, the main downside is page-load latency.

Header Bidding 76

Header Bidding Ad Server Ad Exchange Agency 76

Brid.tv

JUNE 26, 2023

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. They negotiate all the terms with buyers, including audience targets and cost per impression. These networks do the work for you.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Lemonads

NOVEMBER 29, 2020

This is because Private Marketplaces are normally used by publishers with digital properties (sites, apps) with a high audience, equipped with pools of high-quality advertising space for which advertisers are willing to pay more. The advertiser is given a sneak peek of the publisher’s ad inventory and is not bound to make any purchase.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Single Grain

JULY 18, 2023

Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space. 1) Audience The first pillar of programmatic advertising is the audience.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Digiday

NOVEMBER 2, 2022

The key hits: Publishers’ programmatic and direct-sold display ad businesses are in a position to benefit from advertisers’ wavering approach to Q4 ad spending. Increasing ad inventory is one solution for publishers to sell more turnkey ad campaigns that don’t need long lead times. More, cheaper ad inventory.

Media 62

Media Ad Inventory Video Ads Advertising 62

Monetize More

APRIL 13, 2023

However, this variable is known to be a bad predictor of what an ad impression is worth. Platforms like Google Ad Exchange with its DFP connection that can bid impression by impression also get an unfair advantage. Bid transparency is possible since publishers can sell ad space on an impression basis and see how much they were worth.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Clearcode

APRIL 26, 2022

Data also plays a key role in programmatic advertising as it allows advertisers to improve the performance of their campaigns and reach their target audience in a more effective way, and allows publishers to increase their ad revenues by learning more about their audiences and helping advertisers reach them.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

SODP

FEBRUARY 12, 2020

Zero in on your target audience. of all US ad spending was done digitally in 2019. Companies are investing lots of money in digital ads, and this creates a highly competitive environment. Zero in on your target audience. The whole point of effective advertising is to make sure your adverts find the right audience.

Advertising 52

Advertising Impressions Ad Exchange Pop-Up 52

Brid.tv

AUGUST 31, 2022

Client-Side Ad Insertion (CSAI) Server-Side Ad Insertion (SSAI) or Ad Stitching The OTT Advertising Ecosystem Explained Why Invest in OTT Advertising as a Publisher? Campaign Pushing — After that, the platform will match and distribute your ads to the appropriate audience.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Monetize More

JULY 28, 2022

With Open Bidding, publishers can invite demand partners/yield partners like ad networks and ad exchanges to bid for their ad inventory in real-time. Publishers can choose to allow their ads to be displayed on Open Bids, allowing them to receive revenue from all of the ads shown on the platform.

Header Bidding 72

Header Bidding Ad Exchange Cookies Ad network 72

Monetize More

MAY 31, 2022

The RPM metric shows the revenue by page of a website, where CPM is a metric per ad unit, so RPM is, as a general rule, higher than CPM since it encompasses all ad units per page. Let’s say your site gets half a million impressions daily, your specific monetization partner gets half a million opportunities to buy ad space.

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CPM Header Bidding Fill rate Impressions 119