Ad Monsters

DECEMBER 15, 2022

General ad spend left ad and rev op professionals wondering how they would make a profit each quarter, and privacy regulations and impending cookie depreciation forced publishers and advertisers to overhaul their businesses completely. . Ad tech professionals did not let curveballs hinder them from getting the job done.

Cookies 98

Cookies Ad Tech Ad Ops Ad Space 98

Basis

JUNE 29, 2022

In advertising, meanwhile, new consumer privacy regulations and decreased targeting options from giants like Meta are forcing brands and agencies to rethink their approaches to finding their audiences. There’s no silver bullet for replacing third-party cookies. …OK, maybe that’s not the question. Contextual Targeting.

Geo targeting 76

Geo targeting Advertising Cookies Audience 76

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data.

First-Party Cookies 114

First-Party Cookies Cookies Impressions Ad Exchange 114

Monetize More

JULY 19, 2022

S2S is excellent for campaigns that require high viewability rates as ad rendering is much faster than that from client side header bidding. Informational campaigns targeting a general audience or video ads often deliver the best results with this setup. This ensures publishers get the best bids thus maximizing ad revenue.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Ad Monsters

OCTOBER 1, 2022

Domain spoofing is still a big problem on the open web, especially for highly-ranked sites that have done an excellent job at earning the trust of their audiences. If more advertisers have the capability to bid for ad space, this results in more revenue.

Fill rate 105

Fill rate Cookies Ad Exchange Ad Space 105

Ad Monsters

DECEMBER 20, 2023

Compelling Benefits of Retail Media Retail media offers compelling benefits to marketers, especially as the deprecation of third-party cookies looms. Brand marketers like the channel’s ability to put them in front of the right audience, and 37% cited targeting people by demographic and product interest as the biggest benefit of RMN.

Retail 59

Retail Media Brand Awareness Ad Space 59

Lemonads

SEPTEMBER 13, 2020

RTB (Real time bidding) is an automated digital auction process that allows advertisers to bid on an ad space from publishers on a cost per thousand impressions or CMP basis. Demand-side platforms A demand-side platform allows an advertiser to buy ad space and manage their ads. How much does RTB cost? Why use RTB?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

YieldBird

NOVEMBER 10, 2023

Analyze your website’s performance and identify the most profitable ad slots. Ensure your ad spaces are ready and optimized for the big day. Don’t let outdated and underperforming ad units clutter your website. To augment contextual targeting, publishers should harness Google Ad Manager’s key values.

Viewability 98

Viewability Impressions CPM Conversion Rate 98

illumin

OCTOBER 20, 2023

Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. By analyzing the content of the page, contextual targeting identifies relevant keywords, topics, or themes to match with appropriate ads.

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Martech

JULY 20, 2021

Why we care: We’ve seen data collaborations emerge as a big trend in digital marketing due to the anticipated challenges surrounding the phasing out of third-party cookies and more stringent privacy legislation. The challenge of engaging with a fragmented audience . In a way, consumers just have too much choice now.

Electronics 111

Electronics MarTech Audience Ad Space 111

NewProgrammatic

MARCH 29, 2022

From smaller enterprises to the most renowned entities on the market – brands and marketers need to stay up to date with the industry developments in order to successfully advertise their services and products to the right target audience. Modern internet users are highly conscious of their privacy but are not unwilling to share their data.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

Clearcode

MARCH 17, 2023

Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. Programmatic advertising platforms allow: Game developers to monetize their audiences and create new revenue streams.

Advertising 52

Advertising Brand Awareness Audience Banner 52

Monetize More

DECEMBER 26, 2022

What’s more, in this era of ad blocking, third-party cookie blocking, and ever-increasing privacy regulations, advertisers cannot simply and easily intrude on the digital wanderings of a consumer. All of these things create a great environment for ad refreshing if it is done right. What is Ad Refresh? Audiences change.

Viewability 52

Viewability CPM Ad Inventory Ad Space 52

PrograMetrix

APRIL 28, 2021

The phaseout of third-party cookies from all major web browsers by 2022. Many data companies that are reliant on third-party cookies will essentially no longer be able to operate using their existing business model. Related: Audience Targeting 101: How to Show Your Digital Ads to the Right People.

Cookies 52

Cookies Ad Targeting GDPR Advertising 52

Clearcode

SEPTEMBER 20, 2023

DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Clearcode

NOVEMBER 21, 2023

For example, telecommunication industry, retail media, which is very, nowadays, common, many companies are trying to get use of the first party data or monetize what they have at the moment, either the inventory ad spaces that they can also fulfil.

MarTech 85

MarTech Retail Conversion Media 85

AdvertiseMint

JANUARY 24, 2024

Plus, you can manage your digital ad space easily and quickly with programmatic platforms. They use smart computer programs to buy ad space automatically. This means your ads get in front of people who are more likely to be interested, and it happens super fast.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Ad Beat

SEPTEMBER 4, 2019

By reaching out to a wider audience pool, the company managed to successfully move away from their current reputation of being a content creation platform to become widely recognized as an end-to-end software for video production, and distribution. . Publishers.

Advertising 52

Advertising Video Ads Pop-Up Ad network 52

NewProgrammatic

FEBRUARY 24, 2022

Third-party cookies became the villain of the story and digital advertising started developing in a completely different direction. So how can advertisers make sure that ads are reaching the desired audience? Cookies are going away because consumers were fed up with them. That’s contextual targeting.

Advertising 52

Advertising Cookies Marketing Video Ads 52

Smart-Hub

DECEMBER 8, 2023

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Monetize More

DECEMBER 28, 2022

Ad agencies face the same challenges that agency trading desks face, however, agency trading desks have begun offering a variety of supplementary products in order to maintain their relevance among their audience segments. ATDs exist independently or as subsidiaries to larger ad agencies like Publicis Groupe, Dentsu, etc.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

JUNE 23, 2023

Firstly, he CNIL says that Criteo failed to verify with its partners whether users had given consent to use of cookies for tracking, meaning that in some cases Criteo deployed cookies even where the user hadn’t consented. Secondly, it did not make it clear to users exactly how data would be used, using vague and broad terms.

GDPR 52

GDPR Cookies Ad Tech Agency 52

Brid.tv

DECEMBER 20, 2022

As such, it certainly has a lot of benefits, both for publishers and advertisers: It Attracts a Larger Audience — Not everyone is prepared to spend money to be able to download or use an app. For the majority of mobile users, seeing an occasional ad is a good trade-off for a free product. Benefits of In-App Advertising.

Advertising 54

Advertising CPM Mobile Ads CPC 54

Smart-Hub

JULY 18, 2023

Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. With this approach, media buyers can buy impressions without getting in touch with publishers, who also sell their ad space pretty quickly.

Advertising 52

Advertising Ad Exchange Ad Inventory Audience 52

Brid.tv

NOVEMBER 1, 2022

A programmatic advertising platform is an online marketplace for buying and selling ad inventory programmatically. Programmatic advertising is an automated technology that allows advertisers and publishers to trade in ad space with minimal effort. Precise Targeting — Good audience targeting ensures better campaign results.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

illumin

JANUARY 22, 2024

Meta advertising through the years Meta advertising has been around for more than a decade, dating back to 2004 in the platform’s infancy stages when it offered ‘ flyers ‘ and bits and pieces of ad space to companies in exchange for a small financial cushion to get the platform off the ground. Meta ads make use of ‘cookies’.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Digiday

SEPTEMBER 29, 2022

Publishers want more guarantees from their deals with sportsbooks that they’ll be compensated, even if audiences don’t convert. Pros: CPAs offer guaranteed, higher priced payouts for publishers that can convert their audience into a bettor. For publishers, cashing in on the sports-betting boom can be a bit of a gamble.

CPA 57

CPA Media Non-Profit Audience 57

Clearcode

MAY 24, 2023

Header bidding is a technical process whereby publishers can sell ad impressions via multiple supply-side platforms (SSPs) before their ad server is called to find an ad for available ad space. Both the client-side (Prebid.js) and server-side (Prebid Server) implementation have pros and cons.

Header Bidding 76

Header Bidding Ad Server Ad Exchange Agency 76

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page. 1) Audience The first pillar of programmatic advertising is the audience.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

VideoWeek

JULY 1, 2022

French Government Approves Sanctions on Amazon Cookies. The French government has confirmed the sanctions imposed by regulatory body CNIL against Amazon Cookies in 2020. The regulator fined Amazon €35 million for forcing advertising cookies on Amazon.fr Diverse Audiences Driving OTT Growth.

eCommerce 52

eCommerce Cookies GDPR Media 52

Adtelligent

OCTOBER 6, 2021

One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. Instead, the SSP links to ad exchanges and evaluates the ad space for sale; then, this space is auctioned to the highest bidder, bringing the most lucrative price home.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. Unveiled at CES, Galileo enables advertisers to upload their first-party data into the hub and target audiences using Unified ID 2.0, The Week in Tech.

Ad Tech 98

Ad Tech Media Agency Advertising 98

Single Grain

AUGUST 3, 2023

This is why more advertisers are taking a step up with ad creation by investing in dynamic creatives. With dynamic creatives, advertisers use consumer data to implement creative elements that appeal to the audience better. Creatives can vary by ad, but usually include a combination of copy, visuals and the products featured.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Brid.tv

JUNE 26, 2023

In simple words, ad networks help advertisers search and buy suitable inventory for their ads, while they help publishers sell ad space in exchange for a cut of the ad yield. They negotiate all the terms with buyers, including audience targets and cost per impression. These networks do the work for you.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Lemonads

MAY 16, 2021

This gives providers full control over everything that occurs on their digital property and brings many benefits that range from better data protection to the collection of exclusive audience insights. Many ad tech platforms rely on cookies and similar tools to collect user information.

Ad Tech 52

Ad Tech Cookies Affiliates Audience 52

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. In 2020, ad impressions sold programmatically reached $129.1 Sounds like a good idea, but the website’s audience is international and the advertiser only offers local delivery.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98