Ad Space Audience Cookies Data Management Platform 
Martech
OCTOBER 19, 2022
It does this while letting you target your ads to exactly the audience you’re looking for. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids.
Martech
MARCH 15, 2022
In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. The components of adtech.
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VideoWeek
JANUARY 20, 2023
Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won.
Clearcode
SEPTEMBER 20, 2023
DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). Customer data platforms (CDPs) to track and manage the customer journey more effectively.
Smart-Hub
DECEMBER 8, 2023
Get a Consultation For Free Contact us In the past, 3rd party data was a key element that ensured accurate user targeting. So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. They buy an audience, not an ad space.
AdvertiseMint
JANUARY 24, 2024
Plus, you can manage your digital ad space easily and quickly with programmatic platforms. Source: frescodata.com Benefits of Using Programmatic Advertising Platforms Programmatic advertising platforms offer several benefits for advertisers. They use smart computer programs to buy ad space automatically.
Monetize More
DECEMBER 28, 2022
Display Lumascape’s components are as follows: Ad Agencies. Demand-Side Platforms (DSP). Ad Servers in Display Lumascape. Tag management. Data Management Platforms (DMP). Data Aggregators. ATDs exist independently or as subsidiaries to larger ad agencies like Publicis Groupe, Dentsu, etc.
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