Martech Series

OCTOBER 18, 2022

ActionIQ, the leader in customer experience (CX) solutions that deliver actionable insight from customer data, announced its CX Hub for Acquisition Marketing, a powerful solution that allows advertisers and marketers to prospect and acquire new customers in a world without third-party cookies.

Demand Side Platform 78

Demand Side Platform Data Management Platform Marketing Cookies 78

Basis

FEBRUARY 9, 2024

It’s the evolving challenge to connect meaningfully with audiences amidst a heightened focus on user data privacy, fueled by consumer demands, regulation, and major changes from tech giants. This year, signal loss will hit an inflection point as Google restricts third-party cookie access in its market share-leading Chrome browser.

Advertising 72

Advertising Cookies Non-Profit CPA 72

Basis

JANUARY 24, 2024

Over the course of 2024, Google plans to deprecate third-party cookies in Chrome, removing cookies for 1% of users in Q1 and the rest later in the year. Sydney Warden : Once third-party cookies go away, first-party data will need to be a higher priority for all marketing teams.

Education 52

Education Advertising Marketing Cookies 52

Digiday

JANUARY 8, 2023

Nordic publisher Schibsted grew tired of waiting for advertisers to place their bets on an alternative to third-party cookies, so it made the choice for them. These are encrypted identifiers that the publisher uses to share data on those logged users with advertisers that might want to reach them via programmatic auctions.

Cookies 65

Cookies Marketing Ad Tech Viewability 65

Paleo AdTech

DECEMBER 10, 2023

Ana Milicevic was a seasoned product manager in New York City in 2009 when she joined a wily data management startup called Demdex , which was then swirling around a programmatic audience-building space soon labeled Data Management Platform (DMP). Expanding into audience-building for media made sense.

Cookies 52

Cookies Ad Tech Audience Data Management Platform 52

Basis

DECEMBER 5, 2022

Before Google finally sunsets third-party cookies on its Chrome browser, brands will want to start utilizing a data management platform (DMP) to capture consumers’ first-party data—whether that’s online or offline. 2) Lookalike audiences. 2) Lookalike audiences. 3) Location-based targeting.

Marketing 52

Marketing Data Management Platform Retargeting Finance 52

Basis

DECEMBER 5, 2022

Before Google finally sunsets third-party cookies on its Chrome browser, brands will want to start utilizing a data management platform (DMP) to capture consumers’ first-party data—whether that’s online or offline. 2) Lookalike audiences. 2) Lookalike audiences. 3) Location-based targeting.

Marketing 52

Marketing Data Management Platform Retargeting Finance 52

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. The components of adtech.

First-Party Cookies 114

First-Party Cookies Cookies Impressions Ad Exchange 114

Martech

NOVEMBER 3, 2022

The end of the third-party cookie doesn’t have to be the end of getting good, useful data. Here are six tactics marketers can use with first-party and zero-party data to keep marketing automation programs working. First-party vs. third-party data. 3 first-party data tactics. 3 first-party data tactics.

First-Party Cookies 106

First-Party Cookies Cookies Marketing MarTech 106

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. CPGs and third-party audiences. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. Unfortunately, there is no third-party data panacea.

ROI 90

ROI Control Group Audience Cookies 90

Martech

FEBRUARY 2, 2023

Are data clean rooms the solution to what IAB CEO David Cohen has called the “ slow-motion train wreck ” of addressability? ” First-party data, from the perspective of advertisers who want to reach relevant and audiences, and publishers who want to offer valuable inventory, just isn’t enough. .”

Cookies 106

Cookies Audience ROI MarTech 106

Paleo AdTech

JANUARY 26, 2023

Ana Milicevic was a seasoned product manager in New York City in 2009 when she joined a wily data management startup called Demdex , which was then swirling around a programmatic audience-building space soon labeled Data Management Platform (DMP). Expanding into audience-building for media made sense.

Cookies 59

Cookies Ad Tech Audience Data Management Platform 59

Clearcode

JANUARY 22, 2023

Dynamic Creative Optimization vs Static Creative Dynamic Creative Optimization vs Dynamic Creatives Dynamic Creative Optimization vs Creative Management Platforms (CMPs) A Data Management Platform (DMP) for DCO How Does a Dynamic Creative Optimization (DCO) Tool Work? To run a hyper-relevant ad campaign (e.g.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Adtelligent

JULY 1, 2020

Recently we wrote about 3rd-party cookie elimination from Google Chrome. Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. Chrome, which represents about 65% of the global browser usage, announced third-party cookies removal by 2022.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

Adtelligent

MAY 26, 2021

These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR). With new rules in motion, the irreversibility of third-party data cancellation became obvious. Second-Party Data is the first-party data of another source.

Cookies 52

Cookies GDPR Non-Profit Audience 52

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Third-party cookie depreciation. All of this drives the price up.

Advertising 110

Advertising Marketing Ad Exchange Retail 110

Ad Monsters

FEBRUARY 25, 2023

Based on how their audience interacts with your landing page, you can increase or decrease bids with its help. Collect Bidstream Data and Contextual Data Besides segments derived from data management platforms and used for behavioral targeting, you can collect valuable data points directly via a demand-side platform.

CPC 111

CPC Demand Side Platform CPM Media 111

Martech Series

JUNE 16, 2022

RollWorks now supports LiveRamp’s identifier, RampID across channels, as it continues to shore up product infrastructure to ready itself for a future without third-party cookies. The ability to reach Firefox browser users that have been harder to target since Mozilla began blocking third-party cookies in 2019.

Machine Learning 91

Machine Learning Cookies ROI Communications 91

Digiday

APRIL 17, 2023

Before unpacking those gains, here’s a closer look at what it took to get them: it started back in 2021 when Gumtree’s executives wanted to sweat their data harder in ad deals. They needed technology that was going to be better at matching advertisers to audiences who were visiting the online classifieds site. ”

Click Through Rate 50

Click Through Rate Ad Tech Data Management Platform Impressions 50

Basis

JANUARY 24, 2023

Let’s start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match.

Impressions 76

Impressions CPM Data Management Platform Communications 76

Martech

APRIL 11, 2022

With third-party cookies phasing out of key browsers, marketers are shifting targeting strategies to adopt new ways to drive performance. Digital marketing has opened the door to vast amounts of data. The biggest trend to watch for is testing data sources.

Marketing 105

Marketing Banner Machine Learning ROI 105

Adtelligent

FEBRUARY 2, 2022

From the dawn of digital advertising in the 90s, cookie-based targeting was a go-to technique for tracking user behavior and delivering relevant ads for the right audiences. More and more marketers turn to alternatives to third-party cookies and try to decrease their reliance on third-party data. Behavioral targeting.

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

VideoWeek

JANUARY 20, 2023

The Week in Tech French Regulator Fines TikTok Over Cookie Consent Mechanism French data regulator CNIL has fined TikTok €5 million for making it harder for users to reject cookies than accept them. The company also failed to give users sufficient information on the purpose of different cookies, the authority concluded.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Basis

SEPTEMBER 26, 2023

Let's start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match. Pick your publisher.

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52

Single Grain

JANUARY 15, 2024

In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Work With Us What Are Third-Party Cookies? This data is crucial for targeted advertising and understanding consumer preferences.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Automatad Inc.

MARCH 31, 2022

Google introduces ESP for encrypted first-party data sharing to GAM. The post-cookie world may prioritize buying inventories from fewer publishers. This encrypted first-party signal can include demographic data, contextual information, device ID, IP address, behavior data, or any other identifier such as Unified ID 2.0.

Cookies 52

Cookies Impressions Data Management Platform Ad Inventory 52

Martech

JANUARY 3, 2022

Apple has restricted third-party tracking cookies and Google is doing the same thing by 2023.”. 3 ways marketers can build trust with data ethics. She added, “These moves are setting the tone for what is going to be market standard, and they’re forcing market professionals to adapt and rethink how they work.”.

Marketing 137

Marketing MarTech GDPR Healthcare 137

Digiday

OCTOBER 4, 2022

As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. By streamlining content creation workflows, social media teams can better engage audiences with unique, on-brand creative.

Viewability 63

Viewability Healthcare A/B Testing Food 63

Clearcode

SEPTEMBER 20, 2023

DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). Customer data platforms (CDPs) to track and manage the customer journey more effectively.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Smart-Hub

DECEMBER 8, 2023

Get a Consultation For Free Contact us In the past, 3rd party data was a key element that ensured accurate user targeting. So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. They buy an audience, not an ad space. It is essential to understand.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Brid.tv

JUNE 28, 2023

This takeover came from the advanced technology that allowed advertisers to target their audience more effectively, serving actual relevant ads to consumers, unlike traditional advertising , where ads are not consumer-specific. Collecting data is usually done with the help of a data management platform (DMP).

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

Paleo AdTech

DECEMBER 10, 2023

Omar was the co-founder of a couple of previous success stories, most notably BlueKai, the data provider and early data management platform (DMP) acquired by Oracle in 2014 for over $400 million, a 10x net revenue multiple. CoRelation was acquired by another startup, later called Audience Science, in 2002.

Cookies 52

Cookies Audience Data Management Platform Banner 52

Automatad Inc.

DECEMBER 23, 2022

The limitation on the combination of data will further impact publishers when it comes to audience segmentation and targeted advertising. So, it is the best time for publishers to focus on first-party data and how they can use it while staying compliant with the rules. are considered as ‘ personal information ’.

GDPR 52

GDPR Non-Profit Ad Tech Advertising 52

Monetize More

DECEMBER 28, 2022

Demand-Side Platforms (DSP). Tag management. Data Management Platforms (DMP). Data Aggregators. Pubs need to regularly test 3-5 CTAs on a weekly basis with different audiences. With cookies soon to become unsupported, contextual retargeting will help publishers focus on relevant ads only.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Paleo AdTech

FEBRUARY 7, 2023

Omar was the co-founder of a couple of previous success stories, most notably BlueKai, the data provider and early data management platform (DMP) acquired by Oracle in 2014 for over $400 million, a 10x net revenue multiple. CoRelation was acquired by another startup, later called Audience Science, in 2002.

Cookies 56

Cookies Audience Data Management Platform Banner 56

AdvertiseMint

JANUARY 24, 2024

Think about it like this: instead of baking cookies one by one, you’re using a cookie-making machine that pops them out perfectly, non-stop. These platforms do all the hard work for digital advertisers and business owners. Think about how powerful it is to know what your audience likes and doesn’t like.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Brid.tv

NOVEMBER 1, 2022

Some of the main benefits of programmatic advertising platforms are: Extensive Reach — The best ad platforms provide access to high-quality demand and supply. Precise Targeting — Good audience targeting ensures better campaign results. Google Ad Manager 360. Omnichannel Monetization. Rich Selection of Video Ad Formats.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52