What is Real-Time Bidding (RTB) and how does it work?
Lemonads
SEPTEMBER 13, 2020
RTB (Real time bidding) is an automated digital auction process that allows advertisers to bid on an ad space from publishers on a cost per thousand impressions or CMP basis. Before explaining how these different platforms work together for real bidding, let’s see what each platform does! How much does RTB cost?
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