Basis

JUNE 29, 2022

In advertising, meanwhile, new consumer privacy regulations and decreased targeting options from giants like Meta are forcing brands and agencies to rethink their approaches to finding their audiences. It’s a tall order—and in order to fulfil it, marketers will need to tap into new, privacy friendly targeting opportunities.

Geo targeting 76

Geo targeting Advertising Cookies Audience 76

Adtelligent

OCTOBER 6, 2021

One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. Instead, the SSP links to ad exchanges and evaluates the ad space for sale; then, this space is auctioned to the highest bidder, bringing the most lucrative price home.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Brid.tv

JUNE 26, 2023

In simple words, ad networks help advertisers search and buy suitable inventory for their ads, while they help publishers sell ad space in exchange for a cut of the ad yield. They negotiate all the terms with buyers, including audience targets and cost per impression.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Lemonads

NOVEMBER 29, 2020

The sale works by auction and the starting price of the individual spaces is generally higher than those of an open market. Contrary to RTB, the advertiser using a PMP knows which websites their ads are being served on, allowing them to measure the accurate ROI of their ads.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Single Grain

JUNE 16, 2023

For example, if users are on an app such as DuoLingo, an interstitial ad will appear between lessons: These ads can be in video or image format and usually include text. Different ad platforms can optimize your ads for specific apps, so you can reach your target audience and convert more leads.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52