Ad Inventory Audience Cookies Fill rate 
YieldBird
JUNE 14, 2023
Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.
YieldBird
JUNE 14, 2023
Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.
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Monetize More
JUNE 22, 2022
Its interstitial ad technology platform optimizes ads depending on the app or site’s niche to retain and grow audience engagement. How will you benefit from this interstitial ad network? CPM-based revenue sharing model with CPM rates ranging from $2 to $7 depending on whether it’s android or iOS operating system.
InMobi
APRIL 4, 2019
With open exchanges or open marketplaces, available ad inventory (i.e. potential ad placements on apps or websites) is made available to anyone, and the highest bidder in an ad auction gets to place their ad in that spot for a given amount of time. It’s like an open exchange, but on a much smaller scale.
Brid.tv
DECEMBER 20, 2022
App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. As such, it certainly has a lot of benefits, both for publishers and advertisers: It Attracts a Larger Audience — Not everyone is prepared to spend money to be able to download or use an app. Native Ads.
Brid.tv
NOVEMBER 1, 2022
If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. Google Ad Manager 360.
Smart-Hub
DECEMBER 18, 2023
Going over the RTB definition, RTB stands for real-time bidding, and this technology is designed to automate the process of buying and selling ad inventory through auctions. Publishers offer their ad inventory via ad exchanges (or networks). In turn, advertisers bid on the inventory. The highest bid wins.
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