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How to Scale Campaigns Using Synthetic Data Advertising

Single Grain

billion by 2030 , representing a staggering 35.3% For marketing leaders grappling with the deprecation of cookies, stricter privacy regulations, and the constant pressure to deliver measurable ROI, synthetic data advertising offers a game-changing solution. The global synthetic data generation market is projected to explode from $218.4

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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Keep reading to learn more and discover how to monetize programmatic business and maximize your advertising ROI. Display ads can also be an effective solution if it is essential to target a niche audience.

ROI 64
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Banzai, a Leading End-To-End Video Engagement Platform, to Become a Publicly Traded Company via Business Combination with 7GC & Co. Holdings Inc.

Martech Series

Banzai Accelerates Marketers’ Opportunities to Drive and Track ROI With Engaging Live and On-Demand Video Experiences. Hyros’ strength is growing revenue attribution for digital marketers, helping enterprise and SMB customers get accurate sales and marketing data that they can leverage into making better ROI decisions. Holdings Inc.

ROI 98
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What the Surge in Spanish-Language Streaming Means for Advertisers and Publishers

Ad Monsters

As Spanish-language streaming surges, publishers and advertisers have a unique opportunity to unlock new revenue streams by authentically engaging a growing Hispanic audience through culturally relevant content and cutting-edge ad technologies. This is especially true when working with diverse audience data. to reach $1.9

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Brand Heritage Strategies: Transforming Legacy Into an Advantage

Single Grain

billion by 2030 from US$656.7 billion by 2030, companies are investing in digital heritage systems, AR experiences, and AI-powered personalization to make heritage interactive and relevant to modern consumers. Enhanced Customer Engagement A brand’s history tells a compelling story that can increase audience engagement.

Fashion 52
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The Sell-Side View: Q&A with Condé Nast’s Teddy Tepavicharova

VideoWeek

The audiences preference has been shifting towards video for a while now, and with mobile accounting for two-thirds of last years ad spend, it’s not surprising that 84 percent of total video ad revenue is projected to be generated through mobile in 2030. From a commercial and planning point of view, the demand is there.

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2024 B2B trends: 6 key areas for marketing success

Martech

A strategic content approach helps build lasting connections with your audience. Mental availability is achieved by creating unique experiences that are memorable, exciting, and directly address the needs of your target audience. Deliver personalized and positive experiences for buyers who are browsing on their phones.

Marketing 111