Martech

AUGUST 1, 2024

Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year. Net income surged to $28 million from a loss of $2 million for the second quarter of 2023. Meta previously reported daily and monthly active user numbers for its Facebook and Messenger apps.

Retail 117

Retail Impressions MarTech Media 117

Martech

SEPTEMBER 9, 2024

to an impressive +25.1%. Methodology The report is a follow-up to the initial November 2023 release and provides an updated snapshot of projected ad spend, opportunities, and challenges for 2024. One of the most notable trends highlighted in the report is the continued ascent of retail media.

Marketing 117

Marketing Retail Impressions MarTech 117

PubMatic

OCTOBER 23, 2023

Software optimizations to scale the delivery of ad impressions on the PubMatic platform. The teams leveraged applications such as artificial intelligence and machine learning to make PubMatic Hackathon 2023 a success with a range of potential business implications, and there were a diversity of ideas explored and built upon.

Header Bidding 124

Header Bidding Machine Learning Impressions Video Ads 124

AdExchanger

AUGUST 10, 2023

Is it possible to get through an earnings call in 2023 without talking about AI? The post AppLovin Had An Impressive Q2, Crediting Its Investments In AI appeared first on AdExchanger. Apparently not! AppLovin spent most of its Q2 earnings call on Wednesday hyping Axon 2.0,

Impressions 92

Impressions Machine Learning Advertising 92

Martech

JANUARY 27, 2023

We made it to 2023! Look back and celebrate, then move on The first business for 2023 will be to step back, clear your head and take stock of all the great things you accomplished in 2022 despite the odds (i.e., And now it’s 2023. The post 3 email marketing shifts to make in 2023 appeared first on MarTech.

Marketing 142

Marketing MarTech Food Audience 142

Martech

NOVEMBER 13, 2024

This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. The 2023 quantitative study surveyed investment analysts across the U.K. They are not regular attendees at board meetings, and even fewer participate in earnings calls. and the U.S.

Marketing 133

Marketing CPL CPA Finance 133

Ad Monsters

DECEMBER 14, 2023

In 2023, the ad tech hot topics were boiling, and we explored some of the juiciest ones in our LinkedIn Live, “AdMonsters 2023 Recap W/ Chris Kane, Founder of Jounce Media.” This can streamline the process by encountering only one bid request for each available impression.

Cookies 111

Cookies Media Ad Tech Impressions 111

Martech

NOVEMBER 14, 2023

Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use. Fast-forward to October 2023.

Marketing 134

Marketing Retail Retargeting MarTech 134

Ad Monsters

JANUARY 24, 2025

The risks extend beyond content placement only 43% of marketers are confident they aren’t paying for bogus impressions and clicks from non-human traffic, according to MarketingWeek. Online ads increasingly appear alongside controversial content and AI-generated news, threatening brand reputation. Marketing budgets fell to 7.7%

Media 109

Media Retail Advertising Cookies 109

Martech Series

MARCH 2, 2023

Singular released its ROI Index 2023 rankings this week, and Mobvista subsidiary, Mintegral, continues to impress as a top global ad network – placing in the top 10 for ad networks with the most rankings and breakout performances across key emerging markets such as South America and top 5 ROI prowess for gaming and non-gaming, alike.

ROI 98

ROI Ad network Machine Learning Conversion Rate 98

Ad Beat

NOVEMBER 25, 2024

Ad spend and networks From August, 2023 to August 2024, AmEx has spent a whopping $83.7M billion impressions in return. Take this ad geared towards businesses, for example: Even though this ad only ran for two months, it managed to get nearly 27M impressions, which is pretty impressive. Source: Adbeat. Source: Adbeat.

Impressions 95

Impressions Video Ads Brand Awareness Finance 95

Martech

JULY 10, 2023

Here are my top five extended reality (XR) and artificial intelligence (AI) takeaways from AWE for 2023 and beyond. I have been testing many of these tools and the capabilities are impressive! XREAL and Sightful’s AR Laptop was on display at AWE 2023 and retails for $2K. There will be an AI for that! AI advances are astounding.

Marketing 136

Marketing Education Communications Entertainment 136

Martech

DECEMBER 30, 2022

The advice I shared in 2022 can guide you through 2023. If you’re thinking about what to do in 2023 but not sure where to start, visit my article directory on MarTech and search for ideas. This rush to RFPs will continue in 2023. I hope this trend continues into 2023. The frustration I hear from clients is tangible.

Marketing 24

Marketing Communications MarTech Retail 24

Martech

AUGUST 5, 2024

This exploitation leads to several negative outcomes: Dilution of ad effectiveness: Ads placed on MFA sites may get impressions but often fail to engage the intended audience meaningfully. MFA supply has surged from 5% of web auctions in early 2020 to nearly 30% by mid-2023. The study found that: Only $0.36

Marketing 119

Marketing Demand Side Platform Audience Impressions 119

Martech

FEBRUARY 3, 2023

Most of the events that made the list before COVID are back in full swing as in-person events in 2023. Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated. Some are opting to include digital passes, hoping to offer a nice stay-at-home option.

Marketing 102

Marketing Public Relations Healthcare Finance 102

Basis

JANUARY 31, 2023

Introducing LinkedIn’s Big Ideas for 2023 [:07] Anyone else spending more time on LinkedIn than ever before? Here, Tomer Cohen, LinkedIn’s Chief Product Officer, shares some new and innovative plans on the platform’s 2023 roadmap. Brands like Walmart, Wendy’s, and Coachella have embraced this technology and seen impressive results.

Media 98

Media Cookies Impressions Retail 98

illumin

JANUARY 4, 2024

E-commerce has shown rapid growth this past decade, and Black Friday 2023 further exemplified how critical online shopping is for retail and advertisers. Black Friday weekend saw record sales in 2023. While e-commerce saw impressive growth, brick-and-mortar sales only grew by a measly 1.1%. And those plans were kept.

Retail 101

Retail Ad Tech Impressions Advertising 101

Ad Monsters

JANUARY 25, 2023

2023 will be the year that retailers and publishers forge more strategic partnerships to fuel better advertising. With their popular loyalty programs and ecommerce hubs, retailers can directly attribute advertising impressions to in-store buying behaviors. The timing couldn’t be better. The entire digital ecosystem is under pressure.

Retail 98

Retail eCommerce Media Audience 98

Martech

FEBRUARY 3, 2023

Most of the events that made the list before COVID are back in full swing as in-person events in 2023. Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated. Some are opting to include digital passes, hoping to offer a nice stay-at-home option.

Marketing 98

Marketing Public Relations Healthcare eCommerce 98

Martech

JUNE 17, 2025

Tier 3 : Reach and engagement (impressions, likes, comments, shares). Overall performance on LinkedIn over the 90 days saw a 20% increase in impressions and a 42% lift in engagement compared to the previous period. Even more striking, the final 28 days showed a 408% surge in impressions and a 290% increase in engagement.

Impressions 68

Impressions Audience ROI Conversion 68

Ad Rants

NOVEMBER 7, 2022

It has been demonstrated that working with San Antonio SEO Company - Impressive Digital provides three times as much organic traffic as a standard length material. For websites that are prepared to produce it, this content is considered an ongoing source of visitors.

SEO 130

SEO Impressions 130

Clearcode

OCTOBER 31, 2024

Example #1: Predicting Clicks and Click-Through Rates One of the most common applications of machine learning in programmatic advertising is estimating the probability of a click and click-through rate (CTR) for a given impression opportunity. Data & Privacy What’s the Difference Between Zero-Party, First-Party and Third-Party Data?

Machine Learning 94

Machine Learning Click Through Rate A/B Testing Conversion 94

Martech Series

FEBRUARY 9, 2023

To stay on the growth track in 2023, CEOs will be forced to adapt to a more discerning consumer environment to take advantage of the plethora of opportunities hidden in this economy. For brand purposes, you usually need at least 20 impressions. The Baader-Meinhof phenomenon (also known as the frequency illusion) is at work here too.

Audience 95

Audience Retargeting Marketing Education 95

Playwire

MAY 3, 2023

Suddenly, ad buyers had a simple and effective way to purchase impressions across many publishers in a single, centralized location. It was, in a word, exhausting. The good news is that this model didn’t last long. Before long, DSPs entered the ad tech ecosystem.

Demand Side Platform 96

Demand Side Platform Ad Tech Impressions Agency 96

Basis

JANUARY 4, 2023

in 2023 (up from 90.2% By all indications, 2023 is set to be (yet another) dynamic year in programmatic advertising. The macro trend within the TV landscape is clear—streamers are slowly dethroning linear TV: 230 million Americans will use a connected TV (CTV) in 2023, which equates to 67.8% Not that this is surprising.

Advertising 98

Advertising Pop-Up Retail Real Estate 98

Martech Series

NOVEMBER 14, 2022

SAS and the ACFE survey the 2023 fraud landscape for International Fraud Awareness Week. SAS will share relevant resources on its social media channels throughout the week and offer these engagement opportunities: ACFE webinar: 2023 Top Trends in AML and Fraud: Sanctions Screening, Crypto, Synthetic ID, Payments and More. Friday, Nov.

Machine Learning 97

Machine Learning Education MarTech Impressions 97

Martech

JULY 16, 2024

New York Comic Con 2023: 200,000 attendees. Pax West 2023, an event for gamers: 120,000 attendees. But it’s not just for events Komo has been around for 10 years and boasts an impressive roster of clients including Disney, Toyota and KFC. These are huge events with deeply engaged audiences, right?

Food 108

Food Entertainment MarTech Impressions 108

Exchange Wire

SEPTEMBER 29, 2023

The Wires 2023 shortlist is officially out, and this year's line-up of finalists is both diverse and impressive. The post The Wires 2023 Shortlist Unveiled: VIOOH, Digital Turbine, GroupM Nexus, and Hivestack Take the Lead appeared first on ExchangeWire.com.

Impressions 80

Impressions Ad Tech Marketing 80

Martech

AUGUST 8, 2024

IAB introduced media measurement guidelines in September 2023 so RMNs and adtech partners could begin to help brands and agencies connect the dots. Dentsu reports how clients are growing market share with campaigns and how specific channels perform, so brands aren’t just tracking impressions but results, Cariapa said.

Retail 126

Retail Media Advertising Agency 126

Martech Series

FEBRUARY 6, 2023

The 2023 Events Outlook Report shows that 81% of event practitioners would hold more events if they had the right tools. Substantially fewer than half (41%) of events are directed at the prospective buyer – showing an impressive potential for growth!

Audience 98

Audience ROI MarTech Impressions 98

Monetize More

JANUARY 18, 2023

In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. Originally advertisers would buy impressions in bulk, but it was hard to differentiate one particular type of audience from another. To get access to Google AdX, Click here.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Aronson Ads

OCTOBER 5, 2022

With 2023 around the corner — and a shift in the automotive industry making electric vehicles (EVs) increasingly popular — new models are making their way onto the market and into dealership showrooms. Each year brings exciting new models and redesigns from various automotive manufacturers, but there’s something different about 2023.

Manufacturing 96

Manufacturing Electronics SEO Impressions 96

Ad Monsters

MAY 19, 2023

Over half of the $85B deployed by advertisers to the open internet in 2023 is expected to flow through walled garden buying systems. Consequently, DSPs receive three bid requests from each ad exchange for every available impression. Ultimately, the DSP gets five or more resold bid requests from each ad network for each impression.

Ad Exchange 94

Ad Exchange Impressions Ad network Ad Tech 94

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? Read on to discover the most promising mobile ad networks for 2023 and take your monetization efforts to new heights. Requires a large amount of monthly impressions for access. Switch to the advertising type that works for you.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

FEBRUARY 16, 2023

Ad exchanges are more transparent than ad networks since they enable advertisers to view the exact price at which publishers’ impressions are being sold. Under impressions, comes the video, display, mobile & in-app ad inventories. Ad impressions are sold via real-time bidding (RTB auctions) on an impression by impression basis.

Ad Exchange 98

Ad Exchange Ad network Ad Inventory Impressions 98

Ad Monsters

NOVEMBER 26, 2024

The DOJ filed an antitrust lawsuit against Google’s ad tech stack in early 2023, and both sides made their closing arguments yesterday afternoon. Google has been fighting an uphill battle with regulators for years over its alleged market dominance in several areas of its business, such as search. Who will Judge Brinkema favor?

Ad Tech 105

Ad Tech Ad Server Impressions Advertising 105

Martech Series

DECEMBER 28, 2022

Quixy, the leading no-code application development and workflow automation platform, has announced that it has been ranked as the #1 Drag and Drop No-Code App Builder for the 6th time in a row under G2’s Momentum Report for Winter in 2023. 5 on G2, where an impressive 98.2% Quixy received an average user score of 4.9/5

Impressions 98

Impressions MarTech Marketing 98