Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Information management and storage company Iron Mountain adopted a gradual and surefooted approach to adopting digital assistants and making conversational AI a driver of engagement and revenue growth.

Conversion 114

Conversion Communications MarTech Marketing 114

Martech

SEPTEMBER 20, 2021

The bikes have been in development for years and were recently made available to consumers in the spring of 2021. Using AI to improve efficiency and productivity is a key trend in 2021, according to PwC , who surveyed over 1000 executives — including hundreds of CEOs — about how they plan to use (or continue using) AI in their business.

Conversion 120

Conversion A/B Testing Machine Learning Conversion Rate 120

Martech

MARCH 26, 2025

The report found: More than 60% of AI users leverage or plan to use AI for captions, a 572% increase in caption usage since 2021. Although lead generation form usage has declined, video conversion rates have increased by 11% year-over-year, emphasizing the importance of well-placed CTAs. How should marketers respond?

Conversion Rate 118

Conversion Rate Conversion MarTech Marketing 118

Martech

SEPTEMBER 16, 2021

said Scott Brinker, program chair for MarTech , when presenting the winners of the 2021 Stackie Awards this week. We wanted to do something different visually this year, obviously,” said Joost van Dun, Director Experience & Conversion platforms at Philips, who joined Brinker virtually at the Day 1 event. “We

Marketing 117

Marketing MarTech Impressions Communications 117

Martech

AUGUST 6, 2024

This has happened at a perfect time for their competitors because you’ve got OpenAI, you’ve got Microsoft and the fundamentally different conversational search underpinned by AI, which I think completely transforms the consumer experience,” Amelia Waddington, chief product officer for search intelligence vendor Captify, told MarTech.

Advertising 134

Advertising Non-Profit MarTech SEO 134

Martech Series

DECEMBER 19, 2022

The foundation of conversational commerce is the ability to engage with customers along every step of the customer journey, in whichever channel they prefer – essentially, a customer-first approach that enables more meaningful conversations. This is conversational commerce.

Conversion 98

Conversion Retail Communications MarTech 98

MNTN

FEBRUARY 10, 2023

In Q4 of 2022, Connected TV generated more conversions, revenue, and website traffic than in its history as an ad channel (according to data sourced from the MNTN platform). The post CTV Advertisers Saw 21% Higher Conversion Rate YOY in Q4 appeared first on MNTN.

Conversion Rate 98

Conversion Rate Conversion Retargeting Advertising 98

Martech Series

SEPTEMBER 30, 2022

This analysis covers 487,902 tweets sent by 134,603 users from 14 September 2021 to 14 September 2022. Metaverse conversations on Twitter provide interesting insights into the expected and established industries that engaged early in exploring these new frontiers. For gaming, this presents a paradox. and cinema (23.5).

Conversion 98

Conversion Finance Fashion Entertainment 98

Martech

DECEMBER 10, 2024

This figure has stagnated since 2021. Generative AI introduces a significant opportunity for marketers to rewrite this narrative by owning the conversation. Only 50% of consumers trust the brands they do business with, per a recent survey from Qualtrics XM Institute.

Marketing 136

Marketing SEO Education Conversion 136

Ad Monsters

APRIL 15, 2025

After earning a masters degree in marketing analytics from the University of Maryland in 2021, he hunted for roles that lived at the intersection of data, strategy and media. That said, the conversation is starting to shift. That usually gets a Whoa, thats actually kind of cool. Liu didnt know hed end up in ad tech.

A/B Testing 101

A/B Testing Cookies Ad Tech Conversion 101

Digiday

AUGUST 20, 2024

Gaming — and in-game advertising — exploded in 2021 as COVID-locked consumers spent much more of their time and money inside virtual worlds. Although gaming is more popular than ever before, the in-game advertising market has failed to match the growth of the medium.

Education 91

Education Conversion Advertising Marketing 91

Digiday

OCTOBER 16, 2023

In 2022, 90% of agency leaders identified as white, up from 73% in 2021, according to the 4A’s 2023 Diversity in Agencies Survey Report. The industry’s stalled DE&I progress has been a point of critique. Despite the promises, media companies are still mostly hiring white people as of this year.

Conversion 95

Conversion Agency Media Marketing 95

Digiday

MAY 28, 2024

In 2021, he became a part-owner of Team Liquid after purchasing a minority stake in the company. After joining the team in April 2014, he spent years as the world’s best “Super Smash Bros. Melee” player, then leaned into content creation to grow his following on Twitch to nearly 500,000.

Conversion 92

Conversion Media Marketing 92

Martech

JANUARY 4, 2022

Virtual events and webinar platform ON24 has announced new integrations with conversational marketing platform Drift. ON24, which went public in 2021, offers marketers insights based on engagement data gathered through virtual and hybrid events created on its platform. Why we care.

Conversion 112

Conversion MarTech Marketing 112

illumin

JULY 23, 2024

In fact, the Ericsson Emodo Primary Survey Research Study in 2021 found that 68% of respondents agreed or strongly agreed that engaging AR ad experiences reflected positively on the brand on question; 74% said those ads with AR experiences would be more likely to capture their interest or attention than regular ads.

Advertising 104

Advertising Conversion Rate Pop-Up Brand Lift 104

Martech

JANUARY 24, 2025

These conditions are also set in conversations at the top levels of your company. Here’s some insight into the questions frequently arising in conversations with C-level executives. These downturns can come from issues in the country, changes within the company or other unexpected challenges.

Marketing 128

Marketing Non-Profit MarTech Education 128

Martech Series

NOVEMBER 2, 2022

Meltwater took a deep dive into these conversations to learn more about who today’s foodies are, what they want, and what brands and marketers need to know to appeal to this growing audience. The data compares the volume of foodie keyword mentions between August 1, 2021, and February 1, 2022. Food costs are a hot topic.

Food 111

Food Audience Conversion MarTech 111

Martech

DECEMBER 17, 2024

iOS 15 and mail privacy protection To get a sense of the impact iOS 18 will have, lets look at the disruption caused by iOS 15 in 2021. However, an interesting trend emerged: an increase in click-to-conversion rates. Because Apple Mail accounts for nearly half of all email opens, these changes have a considerable reach.

Marketing 118

Marketing Click Through Rate Conversion Rate Education 118

Martech

AUGUST 15, 2022

Welcome emails and those triggered by inventory changes have the best click-to-open and first purchase conversion rates, according to a new study. billion campaigns across email and site from January 2021 through December 2021. The best click rates for first purchase and conversion are: Welcome 11.27. respectively.

Conversion Rate 102

Conversion Rate Conversion Retail MarTech 102

Martech

JULY 24, 2024

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Listen to the fans and expand the conversation Marketers should also consider how sports activations invite fans to share more about themselves.

Marketing 117

Marketing Pop-Up Fashion Entertainment 117

Martech

SEPTEMBER 21, 2021

Google started rolling out BIMI support in Gmail in July 2021, and other email platforms are expected to follow. According to the DMA Consumer Email Tracker 2021 report, most consumers (68%) say brand recognition is the most important factor when determining whether or not to open an email.

MarTech 129

MarTech Brand Awareness Conversion Marketing 129

Martech

APRIL 6, 2022

This proprietary stack is designed to drive conversions and target audiences via custom data sets. billion by 2025, more than double the 2021 total of $14.44 million in 2021 to 164.0 They also announced an update to their CTV targeting and measurement capabilities. What they do. Processing.Please wait. The market. Why we care.

Retargeting 112

Retargeting Audience Conversion MarTech 112

Martech

SEPTEMBER 6, 2022

iOS’s market share for ad spend was 34% in April 2022 , down 4% from April 2021, when Apple implemented iOS 14.5, In the latter half of 2021, the iOS market share dipped below 30% by October 2021. Prioritize conversion events. according to a report from mobile ad-tech firm Adjust. Unlock more data with UTM tracking.

Advertising 117

Advertising Conversion Audience Marketing 117

Martech Series

DECEMBER 6, 2022

For security minded organizations, this provides privacy for privileged conversations–as well as protection against third party intrusion and attacks. in 2021, according to DLA Piper’s GDPR fines and data breach survey. Corporate data breaches alone topped $151M in 2021, according to the 2021 FBI Internet Crime Report.

Communications 98

Communications GDPR Conversion MarTech 98

Martech Series

DECEMBER 22, 2022

Chorus by ZoomInfo appeared on 16 grids, including top-two placements in the Overall sections of Conversation Intelligence and Sales Coaching. Conversation Intelligence. Conversation Intelligence: Enterprise. Conversation Intelligence: Mid-Market. Fall 2021: 26. Summer 2021: 27. Spring 2021: 26.

Conversion 105

Conversion MarTech Marketing 105

Martech

JULY 26, 2022

The crossover appeal has a multiplying effect for awareness and conversion rates. Brands that activated during multiple holiday periods in 2021 saw a four-times higher conversion rate than those brands that only activated during Christmas, according to the Pinterest study. Get the daily newsletter digital marketers rely on.

Conversion Rate 106

Conversion Rate Conversion Retail Marketing 106

Digiday

SEPTEMBER 17, 2024

Since its initial release in 2021, the blockchain farm simulator game Pixels has accrued a larger user base than any other Web3 game, with over a million users logging in on a daily basis to socialize and farm their virtual land. The world’s largest Web3 game has thrown its hat into the in-game advertising ring.

Conversion Rate 96

Conversion Rate Banner Advertising Conversion 96

Martech Series

JANUARY 19, 2023

Industry Expert Will Accelerate Growth and Innovation for Customer Communications Management Leader Smart Communications , a leading technology company focused on helping businesses engage in more meaningful customer conversations, today announced that Anthony Bennett has joined the company in the new role of Chief Information Officer (CIO).

Communications 105

Communications Conversion MarTech Marketing 105

Martech Series

OCTOBER 18, 2022

Additionally, at the end of the advertising journey, Pinterest’s new API for Conversions is now globally available, providing advertisers a comprehensive view of campaign performance to measure the actions those audiences took on an advertiser’s site. Pinterest Internal Data, 2021 – 2022, 2Ally MTA data, 2021 – 2022).

Advertising 98

Advertising Conversion CPA MarTech 98

Martech

NOVEMBER 5, 2021

On November 17, 2021, Ignite Visibility is hosting a free event for marketers and entrepreneurs called How to Launch a Winning Video Strategy and Increase Conversions. And 78% report that video has directly helped increase sales. Video can increase all your KPIs. You just have to use it the right way.

SEO 127

SEO Audience Conversion MarTech 127

Martech

OCTOBER 27, 2021

Of those surveyed, 59% said expanding automation was a priority for 2021. Conversely, 24% say that don’t plan to make any changes. Download our free MarTech Replacement Survey 2021 here. Also, 55% are looking to boost personalization, while 35% are considering enriching customer profiles. Click here to download!

Marketing 115

Marketing A/B Testing MarTech Conversion 115

Single Grain

JULY 9, 2021

One such case comes from Pandora, a major jewelry retailer, which saw a conversion rate increase of 130% after running a native ads campaign: In the next section, we will look at all the steps you need to take to start a native advertising campaign for your e-commerce store. Right before the COVID-19 pandemic, the U.S.

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Native Advertising Advertising Ad network Conversion 134

Digiday

NOVEMBER 5, 2023

Originally published on May 29, 2019, this article has been updated to include an explainer video and to reflect Apple changing the name from Privacy Preserving Ad Click Attribution to Private Click Measurement in 2021. Continue reading this article on digiday.com.

Ad Click 97

Ad Click Conversion Media Marketing 97

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Conversion rate Depending on your ESP, this campaign-level metric might be reported in your dashboard.

Conversion Rate 120

Conversion Rate Conversion ROI Marketing 120

Martech Series

SEPTEMBER 8, 2022

The report reveals Americans are on track to receive an estimated 147 billion robotexts and 86 billion robocalls by year’s end, which would shatter 2021’s yearly totals by 68% and 19%, respectively. Additionally, Americans are due to lose $87 billion to phone scams, a 116% increase from 2021. And it’s working.

Healthcare 98

Healthcare MarTech Conversion Marketing 98

Martech

JULY 22, 2022

In 2021 Kevin Yatsushiro created a video on TikTok that went viral with over 3 million views. Alicia Trautwein posted a video in 2021 that gained 1.8 Facebook is set to continue its journey from a conversational to a primarily visual platform. pic.twitter.com/iY8uQ1EnMZ — Adam Mosseri (@mosseri) December 28, 2021.

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Media Audience Conversion MarTech 117

The Ad Tech Blog

JUNE 13, 2024

Conversely, during times of economic uncertainty, businesses may reduce their ad spend to conserve resources. According to the IAB UK , digital ad spend surged by 49% in the first half of 2021 as marketers’ confidence returned. However, as consumer confidence began to recover, digital ad spend also saw a significant increase.

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ROI Audience Ad Targeting Conversion 130