31. Steve Latham – taking an Encore at Flashtalking
Paleo AdTech
DECEMBER 10, 2023
Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty. Encore could then use this impression data and conversion events to build a picture of user-level paths for its attribution models.
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