Digiday

JUNE 12, 2023

Nexxen CEO and industry veteran Ofer Druker explains how the company’s new identity was conceived to reflect its end-to-end platform — it has an ad server, demand-side platform, and supply-side platform — and expertise in video.

Demand Side Platform 59

Demand Side Platform Ad Server Media Marketing 59

Martech Series

AUGUST 26, 2022

The data presented in the report was collected from the record of payments OAREX received from companies, which include ad networks and exchanges, Supply Side Platforms (SSPs), Demand Side Platforms (DSPs), media buyers, advertisers, and ad agencies, across the digital media and advertising ecosystem.

Demand Side Platform 93

Demand Side Platform Ad network Media MarTech 93

Martech

MAY 19, 2022

Meanwhile, Sendinblue’s latest funding round, a reported $160 million, occurred in September 2020. In 2019, the company purchased AI and content classification company Temnos in January, data management platform (DMP) and demand-side platform (DSP) Sizmek in April. million in financing.

MarTech 103

MarTech Marketing Demand Side Platform Finance 103

Ad Monsters

MAY 27, 2022

Of course, this is seemingly all about money, and the bill considers revenue to be the number of dollars a demand-side platform DSP or a sell-side platform SSP transacts or the total of the clearing prices bought and sold through a digital ad exchange.

Demand Side Platform 98

Demand Side Platform Advertising Ad Tech Ad Exchange 98

VideoWeek

FEBRUARY 22, 2024

In 2019 the pair launched d-force, a joint venture (JV) for pooling their addressable TV and digital video inventory on ProSieben’s demand-side platform (DSP). And while not a full-on merger, this partnership marks the closest collaboration between the German broadcasters so far.

Ad Tech 59

Ad Tech Demand Side Platform Advertising Media 59

InMobi

MARCH 7, 2023

From 2020 onward, we’ve been shepherding our partners and other stakeholders in the broader mobile advertising ecosystem into what we can now safely and confidently call the privacy-first world. Apple released its much-awaited SKAdNetwork (SKAN) 4.0 While we continue working with our partners to increase their understanding of SKAN 4.0

Demand Side Platform 52

Demand Side Platform Education Conversion Media 52

VideoWeek

JULY 3, 2023

MediaMath, a demand side platform, filed for Chapter 11 bankruptcy last Friday. The closure came as something of a shock for many of the employees, but also to clients as campaigns were paused and access to the platform cut off immediately. Viant was also in the frame earlier this month, again without reaching a deal.

Agency 59

Agency Demand Side Platform Ad Tech Advertising 59

InMobi

NOVEMBER 12, 2021

In this report, programmatic advertising trends are broken down as follows: How our demand-side platform (DSP), brand and agency partners are approaching mobile programmatic advertising both globally and specifically in North America. In 2020 and 2021, one thing has been clear is the growth of mobile. and the U.K.,

Advertising 52

Advertising Demand Side Platform Banner Retail 52

Adtelligent

JUNE 9, 2021

Supply Side Platform (SSP) can totally replace the ad management on the website and app. Demand Side Platform (DSP) makes the advertiser’s life easier. Both SSP and DSP platforms clients can be set up separately or jointly. In 2020 its market share between the ages of 18 to 54 reached 26%.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

TechCrunch Ads

MAY 26, 2022

Image Credits: CMA final report on online advertising and platforms market study, July 2020. “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. Google was contacted for comment on the latest CMA probe.

Ad Server 106

Ad Server Ad Exchange Demand Side Platform Ad Targeting 106

Digiday

OCTOBER 3, 2022

Philippa Snare, svp, EMEA, at The Trade Desk, told Digiday how the demand-side platform was working with both the IAB Europe and IAB Tech Lab toward a solution. Discussing the prospects of TFC 2.0, those with first-party relationships) indicate that the industry’s self-regulatory GDPR solution may require a rethink.

Ad Tech 79

Ad Tech GDPR Demand Side Platform Conversion 79

Digiday

OCTOBER 12, 2022

In January 2020 the Google Chrome team confirmed it would align with other web browsers such as Apple Safari by sunsetting them, and, even if there have been multiple delays in this implementation , it appears as if this will be realized in 2024. But as successive recent surveys have noted, doing so at scale is just not easy.

Advertising 70

Advertising Demand Side Platform Public Relations Cookies 70

Martech

NOVEMBER 8, 2021

“I think we all know that 2020 was most certainly an intense year for all of us in many regards,” said Roberts. In addition to their storage and organizational capabilities, DMPs make campaigns easier by communicating with customer data platforms (CDPs), demand-side platforms (DSPs), and other marketing technologies.

Entertainment 90

Entertainment Marketing Data Management Platform Demand Side Platform 90

Digiday

JANUARY 29, 2023

In January 2020, the top 10,000 sites, apps and CTV apps based on ad spending from the clients of programmatic consultancy Jounce Media ran their programmatic auctions across 205 supply paths. That’s up from 27% in 2020. And yet publishers aren’t exactly scrambling for fixes.

Marketing 68

Marketing Demand Side Platform Ad Tech Impressions 68

illumin

JULY 9, 2021

As Americans move forward from the turmoil of 2020 due to the pandemic, Independence Day returns to “normal” for the first time since COVID-19. After a somewhat divisive 2020, much focus was placed on what separates Americans. […]. The post Most Viewed Video Ads: 4th of July 2021 appeared first on AcuityAds Inc.

Video Ads 52

Video Ads Demand Side Platform Advertising 52

InMobi

APRIL 12, 2021

Programmatic Ecosystem Players: Since the programmatic CTV space is relatively new, there are only a few demand-side platforms, supply-side platforms, ad networks and exchanges currently operating in the space. This means that reselling is common.

Demand Side Platform 52

Demand Side Platform Manufacturing Ad network Ad Tech 52

Digiday

JULY 24, 2022

The study, as Marketing Brew reported, found that advertisers spent an eye-bulging $115 million between January 2020 and May 2022 on something ad execs call “made-for-advertising” (MFA) inventory — sites that exist for the sole purpose of aggressively monetizing traffic so they don’t have to worry about the cost of acquiring it in the first place.

Clickbait 59

Clickbait Advertising Ad Tech Demand Side Platform 59

Digiday

FEBRUARY 5, 2023

There was an unbelievable amount of noise in sales data, your media mix, model data in 2020, and 2021, and that bled into last year,” said Tombras. “We “Clients realize they cannot go dark” as they did in 2020, said John Harris, CEO of Worldwide Partners Inc., We weren’t totally back to ‘normal.’ The world has changed.

Agency 65

Agency Media Demand Side Platform Ad Tech 65

Digiday

OCTOBER 25, 2022

For instance, auditors approached Google — a potentially abundant source of insights given the ubiquity of both its buy- and sell-side ad tech tools — and requested it participate in the study. Google seemingly punted and told auditors that it does not have access to sell-side data, as that information belongs to publishers, sources said.

Ad Tech 72

Ad Tech Demand Side Platform Non-Profit Viewability 72

InMobi

SEPTEMBER 27, 2020

consent string till 30th September 2020. In case you are in the early stage of considering a CMP platform, we would advise that you go through this blog: “ Is your consent management platform in place? strings so that users who provide consent are valued appropriately by the demand bidders. to TCF v2.0

Demand Side Platform 52

Demand Side Platform GDPR Communications Agency 52

InMobi

JUNE 26, 2020

By August 15, 2020, the second iteration of the Transparency and Consent Framework (TCF 2.0) Indeed, like app-ads.txt, expect advertisers and demand-side platforms (DSPs) to soon only buy inventory that has consumer preferences noted in a CMP through TCF 2.0 — if they are not already enforcing use of the standard.

GDPR 52

GDPR Demand Side Platform Ad Tech Advertising 52

Digiday

DECEMBER 20, 2022

Earlier this year Digiday revealed how Apple was seeking talent to build a demand-side platform — one of the most egregious of advertising technologies, according to Apple’s public proclamations. general election of that year. Although, midway through the year, Digiday revealed how U.K.

Ad Tech 66

Ad Tech Demand Side Platform Media GDPR 66

Digiday

SEPTEMBER 16, 2022

As of today, there are 65 publishers selling impressions via the SSP but there are only “somewhere between five to 10” demand-side platforms — the ad tech advertisers use to place programmatic bids — buying impressions directly from it, said Webster.

Media 62

Media Impressions Ad Tech Demand Side Platform 62

Lemonads

AUGUST 7, 2021

The value of the programmatic advertising industry was estimated to be around 130 billion US dollars in 2020. The Role of DSPs and SSPs Demand-side platforms (DSPs) and supply-side platforms (SSPs) are two essential parts of the growing success of programmatic marketing.

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

Digiday

SEPTEMBER 6, 2022

As part of increasing trust and transparency, DDM said it uses multiple demand-side platforms to monitor ads and dashboards for clients to view metrics. It can be difficult given the ever-growing ecosystem — from 2011 to 2020, marketing tech has grown from 150 vendors to around 8,000, according to ANA.

Ad Exchange 60

Ad Exchange Agency Demand Side Platform Ad Inventory 60

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Demand-side platforms.

First-Party Cookies 110

First-Party Cookies Cookies Impressions Ad Exchange 110

InMobi

MAY 6, 2019

There’s a Lot of Excitement Around Our New DSP At MAU, we provided the first sneak peek of our brand new demand-side platform (DSP) to app marketers! InMobi’s new DSP platform is the industry’s first to measure success in the only metric that truly matters: ROI. We hope to see you next year at MAU 2020!

Header Bidding 52

Header Bidding Demand Side Platform ROI Banner 52

InMobi

JULY 10, 2018

How will everything look in 2019, 2020 and beyond? 4) We’re Nowhere Close to Peak Programmatic More and more, expect advertisers and demand-side platforms to utilize automated methods for buying in-app video ad placements. But what will the space look like for the rest of 2018 and going forward? in this regard.

Ad Inventory 52

Ad Inventory Advertising Video Ads Demand Side Platform 52

Digiday

OCTOBER 9, 2022

So before me and you even get excited about taking a data segment pushing into the demand side platform to be bought. . “You need to make sure you have the data privacy regulation, governance, and compliance framework within your organization to handle process and use that data.

Marketing 72

Marketing Demand Side Platform Retail Data Management Platform 72

Automatad Inc.

NOVEMBER 20, 2023

When they switched from open auctions to preferred deals in the ratio of 70:30 to 30:70 from Q1 2019 to Q3 2020, they achieved an 80% increase in the viewability of preferred deal ads. By the end of 2020, preferred deals contributed 25% of their business revenue. They see a tremendous increase in programmatic deals revenue by 138% YoY.

CPM 52

CPM Header Bidding Ad Space Impressions 52

InMobi

SEPTEMBER 19, 2019

Around 10% of video ads served by InMobi Exchange are six seconds or less today, although that will likely significantly grow in 2020. Lots of demand-side platforms, ad networks, attribution partners and so forth may claim to be video experts, but don’t take them at their word.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

VideoWeek

MARCH 17, 2023

UK Cabinet Secretary Oliver Dowden said he would not advise the public against using TikTok, but they should “consider each social media platform’s data policies before downloading and using them.” According to the class action ruling, Meta’s Irish subsidiary improperly used personal data of Dutch citizens.

Non-Profit 52

Non-Profit Media Ad Tech Demand Side Platform 52

Smart-Hub

DECEMBER 22, 2023

Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically. Advertisers began leveraging consumer insights for hyper-personalized campaigns.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Adtelligent

FEBRUARY 2, 2022

Usually, this information is stored in a data management platform (DMP) or a demand-side platform (DSP). DSP is a platform that helps advertisers manage all automatic media buying processes, including placing ads, bidding, moderation, and all other related activities.

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

VideoWeek

APRIL 28, 2023

The Week in Tech MediaMath Renews its Attempt to Find a Buyer Demand-side platform MediaMath has hired investment bank Houlihan Lokey to help it explore strategic options including a sale, something which has been in the works for years, Insider reported this week. billion per year on UK production since 2020.

Agency 52

Agency Non-Profit Ad Exchange Media 52

Single Grain

MARCH 16, 2020

Last year pushed us to completely new-era advertising transformations and new advertising trends that entail big changes in the customer experience and that will be evident long after 2020. Here are the seven top digital advertising trends that every marketer should know in 2020. 42 Digital Marketing Trends You Can’t Ignore in 2020. *

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. billion in 2022 ( Statista ).

Advertising 106

Advertising Marketing Ad Exchange Retail 106