Automatad Inc.
NOVEMBER 20, 2023
Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. You set a fixed CPM for inventory, which the advertiser is ready to pay for the first look. What Is Preferred Deal?
Martech
OCTOBER 19, 2022
When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. How big is the programmatic advertising market?
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Martech
MARCH 15, 2022
In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Demand-side platforms.
Lemonads
AUGUST 7, 2021
The value of the programmatic advertising industry was estimated to be around 130 billion US dollars in 2020. The Role of DSPs and SSPs Demand-side platforms (DSPs) and supply-side platforms (SSPs) are two essential parts of the growing success of programmatic marketing. and $3 depending on the source.
VideoWeek
OCTOBER 1, 2022
More now report outsourcing programmatic buying to a demand-side platform or independent trading desk. The $65 CPM price tag, $20 million minimum spend (previously misreported as a spend cap) and lack of live sport content have left media buyers “unimpressed.”. Marketers Incredulous Over Netflix Ad Offering.
Single Grain
JULY 20, 2021
In 2020, ad impressions sold programmatically reached $129.1 Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. Sure, as COVID-19 took over the world in 2020, many brands were forced to shrink their advertising budgets.
Adtelligent
OCTOBER 6, 2021
billion in 2020. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs). Through auctions, publishers offer their inventory in an ad exchange with a minimum price per thousand impressions (CPM), and advertisers place their bids; the highest bid wins.
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