2020 CPM Demand Side Platform GDPR 
Martech
MARCH 15, 2022
In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Demand-side platforms.
VideoWeek
MAY 26, 2023
billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR). While Meta has taken steps to bring these data transfers in line with the GDPR, the DPC ruled that these steps don’t go far enough to protect EU users’ data. The tech giant bought Giphy in 2020 for $315 million.
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Clearcode
APRIL 26, 2022
The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy. The EU’s GDPR is often seen as the catalyst for the introduction of other. In 2020, Google Chrome announced that it would be shutting off support for third-party cookies by 2022.
Adtelligent
OCTOBER 6, 2021
billion in 2020. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs). DMP can quickly provide such services, topped with great analytics and assistance in GDPR adherence struggles. to reach $14.2 Programmatic monetization strategies.
Digiday
JUNE 8, 2022
Verizon Media launched ConnectID in December 2020. On the publisher side, this is achieved through an integration specific for the publishers; on the client site side, it uses a tagging integration. Adoption : Neustar has run nearly 400 campaigns since Fabrick ID launched in July 2020. Yahoo owns ConnectID.
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