VideoWeek

APRIL 28, 2023

The Week in Tech MediaMath Renews its Attempt to Find a Buyer Demand-side platform MediaMath has hired investment bank Houlihan Lokey to help it explore strategic options including a sale, something which has been in the works for years, Insider reported this week. billion per year on UK production since 2020.

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Agency Ad Exchange Non-Profit Audience 52

VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week.

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Ad Exchange Ad Tech Agency Video Ads 52

VideoWeek

JANUARY 26, 2024

Having joined Sky in 2006, Van Rooyen took over Sky’s operations in Germany, Italy, Austria and Switzerland in 2020, but recently dropped those duties to focus on the UK and Ireland. Sky Group CEO Dana Strong will take over his remit.

Media 52

Media Agency Entertainment Cookies 52

Single Grain

NOVEMBER 13, 2019

Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange. Publishers use a Supply Side Platform (SSP) to feed information about their website and audience into the ad exchange. 1) Choose the Right DSP.

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Demand Side Platform Ad Exchange Pop-Up Audience 97

illumin

JUNE 7, 2018

It is worth noting that almost any ad format today can be accessed “programmatically,” meaning through a programmatic marketing platform that uses real-time bidding such as our own, as long as the technology provider has made the necessary connections to the inventory source available through the platform. Display Network.

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Display Advertising Click Through Rate Impressions Audience 40

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. This piece of ad tech software is connected to numerous advertising exchanges and SSPs. billion U.S.,

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Digiday

SEPTEMBER 22, 2022

“One of the biggest challenges we’re seeing is being able to show attribution, or return on ad spend, for our KPIs of clients that are buying other media. Amazon has their own [demand-side platform] and being able to serve ads in front of users already shopping and then show attribution for that — that is something that publishers can’t do.

Media 60

Media Cookies Conversion Rate Affiliates 60

Adtelligent

OCTOBER 6, 2021

billion in 2020. Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. to reach $14.2 Wide reach.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Clearcode

OCTOBER 21, 2024

Ad Targeting Third-party cookies enable supply-side platforms (SSPs) and demand-side platforms (DSPs) to deliver personalized ads to users based on their browsing history and preferences. This is how the cookie-syncing process works: A user visits a website that has a space to display an ad.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

InMobi

FEBRUARY 2, 2021

Understanding the Demand Side: DSPs and ATDs A demand side platform (DSP) is an interface for marketers to buy ads programmatically. What are SSPs and Ad Exchanges? Some of the most popular SSPs and ad exchanges include InMobi Exchange, Index Exchange, The Rubicon Project and many others.

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Ad Exchange Demand Side Platform Ad network Ad Inventory 52

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding 91

Header Bidding Fill rate Ad Server Audience 91

Clearcode

APRIL 26, 2022

There were a couple of other big acquisitions in 2007 by Microsoft, that acquired the ad exchange ADECN, and Yahoo! that acquired the ad exchange RightMedia. In 2020, Google Chrome announced that it would be shutting off support for third-party cookies by 2022. Then we have ad exchanges.

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Advertising Header Bidding Ad Server Ad Exchange 52

Lemonads

NOVEMBER 29, 2020

Here’s how it happens: when a user opens an internet page that hosts an advertising space, the information about the user that is in front of the screen and on the page that is loading arrive at an ad exchange that will automatically assign the space to the advertiser willing to pay the highest price. Not all Programmatic are in RTB.

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Advertising Ad Inventory Video Ads Ad Space 52

Digiday

APRIL 24, 2023

Tubi, seemingly in an effort to extend its audience base further, was the only platform that said its device availability included Enseo, a technology company that provides in-room entertainment capabilities for the service industry, including hotels and senior living facilities. per month for an ad-free option.

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Audience Agency Advertising Ad Exchange 61

Digiday

JUNE 8, 2022

Verizon Media launched ConnectID in December 2020. On the publisher side, this is achieved through an integration specific for the publishers; on the client site side, it uses a tagging integration. Adoption : Neustar has run nearly 400 campaigns since Fabrick ID launched in July 2020. Yahoo owns ConnectID.

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First-Party Cookies Cookies Header Bidding Ad Tech 68

Clearcode

OCTOBER 21, 2024

FLoC Criticized and Replaced by Topics API On January 14, 2020, Chrome published an intention to implement a Federated Learning of Cohorts (FLoC) API , the original solution designed for ad targeting in the Privacy Sandbox. January 14, 2020 : Google announced to kill off third-party cookies by 2022.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Digiday

APRIL 26, 2023

.” Among the platforms Digiday surveyed, nine confirmed that they offer frequency capping: Amazon Freevee, Discovery+, HBO Max (Ads) [soon to be Max], Netflix Standard with Ads, Peacock, Samsung TV Plus, The Roku Channel, Tubi and YouTube. More recently, in April 2022, Peacock launched its Peacock Ad Manager.

Impressions 59

Impressions Audience Ad Targeting Agency 59

VideoWeek

JULY 29, 2022

Video and CTV ad tech business Tremor International has agreed a deal to acquire demand-side platform Amobee from Singapore-based telco SingTel for $239 million. The company took down over 50,000 articles which were illegally copied from other news sites, compared with around 20,000 in 2020. Read more on VideoWeek.

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