Martech
MAY 19, 2022
Meanwhile, Sendinblue’s latest funding round, a reported $160 million, occurred in September 2020. In 2019, the company purchased AI and content classification company Temnos in January, data management platform (DMP) and demand-side platform (DSP) Sizmek in April. million in financing.
SODP
JUNE 27, 2023
While publishers will rely on supply-side platforms (SSPs) to facilitate the sale of their advertising inventory, without demand-side platforms (DSPs) these transactions wouldn’t be possible. What Is a Demand-Side Platform (DSP)? Let’s look at some of the drawbacks of these platforms.
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Martech
NOVEMBER 8, 2021
In response to the pandemic and the changing digital landscape, Sony’s gaming-focused division overhauled its marketing strategy, hiring an analytics team and adopting new tools to meet new data challenges. “I think we all know that 2020 was most certainly an intense year for all of us in many regards,” said Roberts.
Digiday
OCTOBER 9, 2022
.” Kevin Bauer, data and identity lead at Prohaska Consulting, echoed Knapp’s thoughts, pointing out how first-party data comes with a premium, especially compared to earlier years when third-party data was readily available and widely used. There’s so much more work that needs to be done to get to that point.”
Smart-Hub
DECEMBER 22, 2023
Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically. Infinite Potential On SmartHub Ad Exchange!
Martech
MARCH 15, 2022
In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Demand-side platforms.
Adtelligent
FEBRUARY 2, 2022
It is possible by collecting data about a user’s web-browsing behavior with the help of any user identifier like pixel or cookies. Data is usually harvested from numerous sources to get a fuller picture of users’ online habits.
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