TechCrunch Ads
MAY 26, 2022
Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. Image Credits: CMA final report on online advertising and platforms market study, July 2020.
Martech
MARCH 15, 2022
In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Demand-side platforms.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Smart-Hub
DECEMBER 22, 2023
Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Advertisers and publishers leverage DMPs to gain insights into audience behavior, enabling them to create more targeted and personalized advertising campaigns. Infinite Potential On SmartHub Ad Exchange!
Martech
OCTOBER 19, 2022
When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. billion in 2022 ( Statista ).
VideoWeek
JANUARY 26, 2024
Having joined Sky in 2006, Van Rooyen took over Sky’s operations in Germany, Italy, Austria and Switzerland in 2020, but recently dropped those duties to focus on the UK and Ireland. Sky Group CEO Dana Strong will take over his remit.
Monetize More
MAY 16, 2023
According to industry experts , the revenue for CTV advertising is projected to grow at a compound annual growth rate (CAGR) of over 20% from 2020 to 2025. This level of measurement and analytics provides businesses with valuable insights into the effectiveness of their ad campaigns and allows them to optimize their strategies accordingly.
illumin
JUNE 7, 2018
It makes sense for website owners to work with display networks as these networks essentially broker their ad-space for them by providing advertisers with a wide variety of attractive (relevant) websites on which to serve their ads. Revenue (and Projected Revenue) By Year In Billions. Display Network. Google Display. Microsoft Display.
Expert insights. Personalized for you.
110 
Let's personalize your content