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US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms

Basis

This seemed like an aberration because of the record-setting 2020 US elections that generated the highest voter turnout ever. This is the third research report Basis Technologies has published on the US elections and digital ad spending. Could 2024 see the same rate of growth in CTV ad spending?

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Behind the Numbers With Brad: Political Advertising in 2024

Mediavine

How are political ads targeted?” The most common form of targeting in the political realm is via a voter file, typically obtained through a political data provider. Looking back at the 2020 election, we saw average CPM increases of around 8% for those publishers who opted into political advertising.

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UK finally opens antitrust probe of Google’s role in the adtech stack

TechCrunch Ads

Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). Image Credits: CMA final report on online advertising and platforms market study, July 2020. Google was contacted for comment on the latest CMA probe.

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Project Crosswalk: IAB’s Guidelines for CTV Privacy Compliance

Ad Monsters

In digital media and advertising, there are many questions about how that law applies to the data often processed to select and deliver digital ads.” The project is a working group of the IAB Legal Affairs Council that identifies privacy complications in CTV and develops solutions to these compliance issues.

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Uh oh! European carriers are trying to get into ‘personalized’ ad targeting

TechCrunch Ads

” Users of mobile networks — who pay their hard-earned money to get cellular connectivity, not to be clobbered with (yet) more consent pop-up spam and/or be ad-stalked around the internet — may well take a very different view, as they wonder how many times they’re going to have to keep slaying the tracking zombie.

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What Is Retail Media & Retail Media Networks (RMNs)?

Clearcode

a retailer’s website) and the fact that a brand will often utilize a retailer’s first-party data to power ad targeting. Retail media ads can also come in many forms, with the main ones being: Sponsored products: A brand’s products or services displayed on a retailer’s search results page. In 2021, Walmart Connect generated $2.1

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NewFronts day three focuses on CTV measurement, ad tech and Spanish-language media platforms

Digiday

Addressability is key At long last, NewFront presentations got more into the weeds on CTV ad targeting, with companies like Innovid, LG Ad Solutions and Samba TV breathlessly promoting their data and measurement tools.

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