Ad Monsters

APRIL 17, 2023

In digital media and advertising, there are many questions about how that law applies to the data often processed to select and deliver digital ads.” The project is a working group of the IAB Legal Affairs Council that identifies privacy complications in CTV and develops solutions to these compliance issues.

Cookies 86

Cookies Ad Tech Advertising Ad Targeting 86

Automatad Inc.

JANUARY 24, 2022

Ad spending increases by 18% from 2020, as the US ad market recovers from 2020-21 pandemic induced recession. Despite a surge in ad spending, the US ad market expands unevenly across various ad categories. The ad spending for the full calendar year has risen by 18% from 2020, and 9% from 2019. .

Advertising 52

Advertising SEO Pop-Up Electronics 52

Ad Monsters

JANUARY 2, 2024

These were your favorite ad tech news stories, as told and dissected by the AdMosnters staff in 2023. In 2020, AdMonsters launched the Wrapper Newsletter. The law allows state residents to opt out of ad targeting based on their online activity.

Ad Tech 79

Ad Tech Cookies Retail Media 79

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating. 2006: Popular ad-blocking software, Adblock Plus, launches.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

Digiday

JULY 28, 2022

In January 2020, when Google initially said it would phase out third-party cookies, it said it expected to make a move in 2022. “Google is very happy to force its rivals to pay [to use its ad tech stack] as long as it possibly can,” added the source. Paul Bannister, CSO, Cafe Media.

Cookies 52

Cookies Ad Tech Ad Targeting Media 52

Monetize More

FEBRUARY 7, 2023

These APIs can help you get metrics equivalent to third party cookie data on conversions, ad targeting, remarketing, prevention of ad fraud and traffic bots, audience attribution, etc. TOPICS Google’s Topics API is a tool for publishers and advertisers to target their audience.

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Clearcode

MARCH 23, 2023

a retailer’s website) and the fact that a brand will often utilize a retailer’s first-party data to power ad targeting. Retail media ads can also come in many forms, with the main ones being: Sponsored products: A brand’s products or services displayed on a retailer’s search results page. In 2021, Walmart Connect generated $2.1

Retail 59

Retail Media eCommerce Audience 59

Digiday

MAY 3, 2023

Addressability is key At long last, NewFront presentations got more into the weeds on CTV ad targeting, with companies like Innovid, LG Ad Solutions and Samba TV breathlessly promoting their data and measurement tools.

Ad Tech 59

Ad Tech Media Machine Learning Audience 59

Digiday

JANUARY 10, 2023

This is a business that’s been working toward targeting people at scale without the knowledge of the identifiers since 2014 when the company was started. We did this up until 2020 when it stopped. We’re already performing better than a lot of the other ad targeting systems out there.

Ad Tech 67

Ad Tech Finance Ad Targeting Advertising 67

Digiday

APRIL 26, 2023

To appeal to brands and consumers alike, the top ad-supported streaming services offer a variety of plans and pricing, device availability, ad and software innovations, and ad targeting capabilities, all in the hopes of winning advertisers’ dollars and viewers’ attention. Everybody’s kind of waiting.”

Impressions 57

Impressions Ad Targeting Audience Agency 57

TechCrunch Ads

JUNE 14, 2022

However, the UK watchdog has so far deferred intervention over the feature — prioritizing other areas of Apple’s business to investigate (such as App Store rules ) as it continues to wait for the government to enact a major competition reform targeting tech giants’ market power.

Pop-Up 95

Pop-Up Finance Marketing Advertising 95

Digiday

JUNE 20, 2022

Last month, a new campaign for the iPhone addressed how data brokers collect and sell user information for ad-targeting, promising that Apple’s tech gives people more control and protection. Apple still has its own ad business through the App Store.).

Marketing 68

Marketing Education Ad Targeting Media 68

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Contextual ad targeting.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

TechCrunch Ads

MAY 16, 2022

Highly sensitive personal data on web users is, meanwhile, routinely sucked up and shared for ad targeting purposes, as previous ICCL reports have detailed in hair-raising detail. A landmark EU ruling in July 2020 saw the bloc’s top court strike down a flagship EU-U.S. and 197 billion times in Europe every day.”

GDPR 66

GDPR Non-Profit Ad Targeting Advertising 66

Monetize More

JUNE 17, 2022

These APIs can help you get metrics equivalent to third party cookie data on conversions, ad targeting, remarketing, prevention of ad fraud and traffic bots, audience attribution, etc. Third party cookie apocalypse already arrived in 2020 when Edge, Firefox and Safari started blocking third party cookies by default.

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52

Automatad Inc.

MARCH 23, 2022

Companies purchasing podcast ads grew by 14% YoY, 42% being repeat advertisers. However, spending levels of these categories decreased from 2020. Media and entertainment were the product/service category that remained the highest spender. Tech was another category that saw a 50% YoY increase in spending.

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Automatad Inc.

FEBRUARY 29, 2024

The rise in the adoption of ad blockers cost publishers $12 billion in 2020. According to Backlinko , 47% of internet users used ad blockers in 2023. Hence, you must fight back by encouraging users to reduce ad-blocker usage with these handpicked strategies and regain your lost revenue. Are you one among them?

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

Automatad Inc.

JANUARY 31, 2022

Furthermore, ad tech executives are skeptical that the Topics technology could prohibit advertisers from executing ad-targeting precision that third-party cookies ensured. YoY increases in spending were 46% and 31% respectively, between Q2 and Q3 of 2020 and 2021. . – Mike Woosley, COO, Lotame Solutions Inc. (

Cookies 52

Cookies GDPR Ad Tech Advertising 52

Brid.tv

OCTOBER 17, 2022

However, the video completion rate for business videos of up to 10 minutes was slightly over 50% in 2020. In other words, almost half of the audience never even reached the post-roll ad slot, let alone viewed the ad. . While these standards are not mandatory industry-wide, most video ad networks demand them. .

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Video Ads Header Bidding Pop-Up Ad network 52

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 63

Marketing Retail Ad Targeting Conversion 63

VideoWeek

NOVEMBER 3, 2023

Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week. The company has made Disney+ inventory biddable through private marketplaces, and made its first-party data graph available for targeting on the AVOD service.

Ad Tech 98

Ad Tech Ad Server Media Agency 98

Digiday

JULY 12, 2022

Again, the CCPA has sought to rein in the use of the IP address since the law took effect in January 2020. In other words, CTV platforms and streaming services will likely need to start presenting viewers with CTV’s version of the web’s cookie banners if the CTV ad industry hopes to continue to use the IP address for ad targeting purposes.

Ad Tech 61

Ad Tech Cookies Banner Agency 61

MNTN

AUGUST 24, 2022

Meanwhile, CenturyLink expanded and reorganized its offerings when it became Lumen Technologies in September 2020. Because many vMVPD services also offer VOD content, advertisers can choose from more ad delivery options. vMVPD advertising also generally enables more insight and better ad targeting. MVPD Pros and Cons.

Audience 52

Audience Retargeting Advertising Ad Targeting 52

Ad Wisey

MAY 13, 2022

As a result, HubSpot allows extensive support for ad creation, management, and reporting across several networks. Hubspot automates ad targeting lists by automatically syncing leads and audiences. Why Snapchat Ads? According to Snapchat, users are 20% more likely to use their phones when buying in 2021 than in 2020.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Smart-Hub

DECEMBER 22, 2023

Innovations such as Facebook’s Mobile App Install Ads demonstrated the potential of mobile advertising for user acquisition. Emergence of Data-Driven Advertising (2015-2020) Data became the driving force behind AdTech during this period, leading to the prominence of Data Management Platforms (DMPs).

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

InMobi

AUGUST 20, 2020

Apple announced major IDFA-related changes from iOS 14 onwards at WWDC 2020. As a result, how advertisers and publishers use IDFA for scalable user-level ad targeting and personalization will be impacted.

Demand Side Platform 52

Demand Side Platform Pop-Up Banner Mobile Ads 52

Clearcode

MARCH 15, 2023

In 2020, Forrester pointed out that brands will need to focus on working with the data shared directly from their customers because of the tightening privacy laws and regulations, such as GDPR, CCPA, and Vermont’s data broker registration law. First-party data is collected in various ways, such as via form submissions and web analytics tools.

GDPR 52

GDPR Audience Cookies eCommerce 52

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Based on an interview with Iván Markman, Yahoo’s chief business officer, and Gio Gardelli, who leads product for Yahoo’s ad targeting, identity and trust. What is ConnectID?

First-Party Cookies 67

First-Party Cookies Cookies Header Bidding Ad Tech 67

Digiday

JUNE 9, 2022

The ad tech vendor was unlike any other ad tech vendor around. It had built customisable solutions for media buyers (it was the first ad tech vendor to support custom algorithms for digital ad targeting and programmatic bidding) and embedded itself with publishers through direct integrations.

Ad Tech 65

Ad Tech Media Marketing Advertising 65

TechCrunch Ads

JUNE 29, 2022

The tech giant profiles account holders for ad targeting purposes — apparently relying on user consent as its legal basis. This is not the first privacy-related complaint EU consumer rights have made about Google’s practices. And, more than two years later, that data probe remains ongoing.

GDPR 96

GDPR Cookies Banner Ad Targeting 96

Basis

FEBRUARY 21, 2023

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now its latest target: misinformation and hyper-personal ad targeting on social media.

Advertising 66

Advertising Marketing Pop-Up Cookies 66

Martech

OCTOBER 19, 2022

Next year programmatic digital display will make up 91% of all US digital display ad spend ( InsiderIntelligence ). In 2023, programmatic video advertising spend will be more than double what it was in 2020 (InsiderIntelligence). US connected TV programmatic display ad spend will reach a record $8.88

Advertising 118

Advertising Marketing Ad Exchange Retail 118

Digiday

APRIL 24, 2023

In March 2020, when Tubi announced the partnership , the platform said it would be accessible in more than 30,000 hotel rooms in over 20 hotel and resort brands. for ad-free options Digday’s survey of ad-supported streaming services found that the platforms’ plans and pricing run the gamut from no cost at all to as much as $15.99

Audience 59

Audience Agency Advertising Ad Exchange 59

VideoWeek

JULY 29, 2022

Video and CTV ad tech business Tremor International has agreed a deal to acquire demand-side platform Amobee from Singapore-based telco SingTel for $239 million. NLA Media Access, a content licensing business, more than doubled the number of stolen articles it had removed from illegitimate news sites in 2021, compared with 2020.

Ad Tech 52

Ad Tech Agency Media Cookies 52

Digiday

OCTOBER 10, 2022

Seventy-five percent of publisher respondents to Digiday’s survey said they use data-driven personalization for ad experiences. They placed classification tags on The Times’ content to further identify reader demographics and interests, allowing marketers to tailor ads accordingly. Reach , a U.K.-based

Machine Learning 66

Machine Learning Audience Ad Targeting Media 66

Digiday

DECEMBER 19, 2022

million by 2020, according to Pew Research. But after the 2020 U.S. This “registration wall” tactic gives the publication access to additional first-party data that is collected in the sign-up process, which can then be used to bolster ad-targeting capabilities and serve more relevant content to its user base.

Audience 58

Audience Finance Impressions Entertainment 58

Smart-Hub

MARCH 14, 2022

In February 2020, Google announced the shutdown of cookies in Chrome. Contextual targeting is coming back. In the past, contextual targeting was an effective ad targeting strategy, but people thought it was a little slower in achieving positive conversion outcomes. It never really went away!

Cookies 52

Cookies Advertising Retargeting Ad Tech 52