PrograMetrix

AUGUST 17, 2022

Google Analytics 4 Impact on Digital Advertising. Google released GA4 in its beta version in 2019, so it's been around for a while. Understanding GA4's Impact on Digital Advertising. Google is serious about forcing companies to switch to GA4 because it's helping them and their users become more GDPR and CCPA compliant.

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Martech

JULY 5, 2023

In 2019, Facebook parent Meta sued German regulators who ordered the social media giant to stop collecting users’ data without their consent. They said that not only was Facebook violating the EU’s GDPR , but that its dominance in social media made this an antitrust issue as well. . What happened. What’s next.

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Admixer

MAY 22, 2019

Admixer is excited to join DigiTech Day Berlin 2019. The meetup is devoted to best practices of reaching target audiences within GDPR regulations.

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InMobi

DECEMBER 19, 2019

In the programmatic-first world of mobile advertising, data is central to everything. Data is extremely top of mind for just about everyone in the mobile marketing and advertising industries. What do data-driven advertising campaigns on mobile devices actually look like?

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TechCrunch Ads

MAY 16, 2022

The General Data Protection Regulation (GDPR) has been in force across the EU since May 2018 and regulators should have been enforcing these privacy rights against out-of-control adtech for years. Behavioural advertising is out of control, warns UK watchdog. the region has a comprehensive data protection framework.

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InMobi

JUNE 26, 2020

Explained The Transparency and Consent Framework was developed in conjunction with IAB Europe and the IAB Tech Lab as a way for publishers and others in the ad tech space to ensure compliance with the General Data Protection Regulation (GDPR) in the European Union and other consumer privacy laws and regulations. InMobi and TCF 2.0

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Martech

MARCH 7, 2024

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. It’s been one step forward, two steps back all the way for Google’s Privacy Sandbox, the initiative intended to devise new and privacy-compliant ways for digital advertising to operate on the open internet.

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Admixer

AUGUST 12, 2019

In June 2019 Head of Admixer DMP, Ivan Fedorov joined ad tech experts in Berlin to speak up about ways how brands and agencies can win from 1st and 2nd-party data capabilities in the era of GDPR. In this article we’re sharing the key takeaways out of Ivan’s keynote. Data market is blooming Despite the […].

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Clearcode

JANUARY 26, 2023

The past few years in programmatic advertising have been dominated by the various privacy changes introduced by governments and tech giants like Google, Apple and Mozilla. The main reason for the decline of third-party cookies in the web browsers is the changing privacy landscape in programmatic advertising.

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TechCrunch Ads

MAY 26, 2022

Image Credits: CMA final report on online advertising and platforms market study, July 2020. Although a 2019 consultation , following publication of its preliminary report, featured breaking up the adtech giant as one of a number of potential remedies.).

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Lemonads

SEPTEMBER 27, 2020

We understand the importance of creating a safe ecosystem for publishers, advertisers, ad networks , affiliate networks , and other members. Below, we’ve put together a list of the best anti-fraud tools for digital advertising in 2021 to help advertisers, publishers, and all other stakeholders protect their marketing resources.

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TechCrunch Ads

JUNE 29, 2022

Consumer rights groups in Europe have filed a new series of privacy complaints against Google — accusing the advertising giant of deceptive design around the account creation process which they say steers users into agreeing to extensive and invasive processing of their data. The Web Foundation is taking on deceptive design.

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Martech

SEPTEMBER 29, 2023

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. This is the highest percentage since Cisco began tracking it in 2019.

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Marketing GDPR MarTech Cookies 121

Ad Monsters

SEPTEMBER 23, 2022

These advertisements are designed to appear as independent editorial content, comparison shopping sites that rank companies based on compensation, and timers designed to trick consumers into believing there is a limited time to purchase a product or service. . Yet, they specifically highlight the four most common dark pattern traps. .

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Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. The Trade Desk launched a direct-to-publisher bidding solution named OpenPath to minimize Google’s unfair advantage in programmatic advertising. Canadian Marketing Association Highlights the Negative Impact of GDPR.

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Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.

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MediaFuse

JUNE 6, 2019

Programmatic has been shaping the landscape of the advertising industry for the last ten years. A Handfull of Facts about Programmatic Advertising. billion and the analysts predict this number will be even bigger in 2019. That’s why the focus in advertising has shifted towards smartphones, tablets, smart TVs, computers.

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Marketing CPC CPA CPM 52

SODP

SEPTEMBER 12, 2019

Lotame , the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, today announced the launch of Lotame PDX, a new private data marketplace at DMEXCO 2019 in Cologne, Germany.

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Basis

AUGUST 29, 2023

Here, we discuss some key aspects of digital trust in financial services marketing and provide recommendations for how financial advertisers can strengthen that trust with consumers. This means financial advertisers must approach growth differently—in a way that restructures how they plan, optimize, and report. billion to $30.02

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Marketing Communications GDPR Audience 71

VideoWeek

MARCH 3, 2023

In this week’s Week in Review: FAST is forecast to account for 20 percent of the UK AVOD market, Apple TV+’s new hire suggests further moves in CTV advertising, and ITV linear sales take another hit. The outlook for total advertising revenue is challenging given the current macroeconomic environment,” said ITV CEO Carolyn McCall.

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Advertising Marketing Retail Ad Tech 52

Adtelligent

MAY 26, 2021

Data collected from numerous side sources had been productively used by all publishers and advertising companies until the safety of this practice was called into question. These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR).

Cookies 52

Cookies GDPR Non-Profit Audience 52

SODP

JULY 3, 2019

The publisher was able to boost return on ad spend by a huge 300% for advertiser, Trade Direct Insurance (TDI) following a trial of ‘Audience Match’ – one of the platform’s latest innovations designed to find more programmatic direct deals. Continual innovation : innovating is at the heart of everything Carbon does.

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Machine Learning GDPR Impressions Audience 52

VideoWeek

OCTOBER 13, 2023

The Week in Tech ISBA’s Origin Tests Adding ACR Data into its Cross-Media Measurement Solution Origin, the cross-media measurement initiative run by advertiser trade group ISBA, announced on Wednesday it is running proof of concept trials which will fold in automatic content recognition (ACR) data from Samba TV.

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VideoWeek

SEPTEMBER 22, 2023

. “To continue investing in compelling content and keep increasing that investment over a long period of time, starting in early 2024, Prime Video shows and movies will include limited advertisements,” said Amazon. We tend not to tell advertisers about pricing changes,” Dischler said.

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Media Agency Advertising Machine Learning 52

Automatad Inc.

APRIL 6, 2022

Advertiser Perceptions surveys the current state of ad measurement. This presumably avoids legal complications under specific privacy regulations such as the GDPR. Advertiser Perceptions carried out a survey in 2021 to determine the state of ad measurement in media buying, planning, and optimization. Image Source: eMarketer.

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Lemonads

AUGUST 26, 2020

Advertisers, publishers, and networks face a huge number of hurdles in the affiliate marketing ecosystem. When advertisers end up paying for fraudulent conversions, it creates an imbalance that affects publishers, networks, and technology providers alike. Is Fraud a Big Problem in Affiliate Marketing? million dollars per hour.

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Machine Learning CPL Affiliates CPA 52

VideoWeek

FEBRUARY 17, 2023

“More of the world’s leading advertisers are gravitating to fast-growing channels such as CTV and retail media, which offer premium value at scale.” Last month the DPA validated IAB Europe’s action plan, designed to address the regulator’s concerns about the trade group’s Transparency & Consent Framework (TCF) contravening GDPR.

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Viewability Audience Media Ad Tech 52

TechCrunch Ads

MAY 10, 2022

’s antitrust regulator, the CMA, has already investigated and confirmed (such as Google and Facebook’s anti-competitive dominance of online advertising); and others it suspects of harming consumers and hampering competition too (like Apple and Google’s chokepoint hold over their mobile app stores ). Any action in the U.K.

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Brid.tv

NOVEMBER 17, 2023

From its inception, behavioral targeting revolutionized the online advertising landscape and changed the industry forever. It arose from the need among advertisers to focus their resources on the audiences that are more likely to be interested in their brand. So what are the problems with behavioral targeting , exactly?

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Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? But advertisers shouldn’t forget about the power of display advertising. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy. billion in 2024.

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Single Grain

MARCH 16, 2020

You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. As advertising trends evolve, we marketers have become much smarter. Here are the seven top digital advertising trends that every marketer should know in 2020. Improve advertising targeting.

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VideoWeek

MARCH 1, 2024

In this week’s Week in Review: The BBC buys ITV’s 50 percent BritBox stake, IPG announced a generative AI deal with Adobe, and publishers including Axel Springer sure Google for alleged abuses of dominance in digital advertising. billion lawsuit against Google, claiming damages caused by unfair practices in digital advertising.

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Single Grain

JUNE 20, 2023

Welcome to the dynamic world of mobile advertising trends, where businesses can harness the power of cutting-edge technologies to engage their target audience like never before. To harness this potential, marketers must focus on three key areas: mobile device dominance, mobile commerce, and mobile advertising formats.

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Advertising Audience ROI Click Through Rate 52

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. In this article, we will dive into the world of online advertising, including general online advertising, video advertising, social media advertising, and more. of global advertising efforts.

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VideoWeek

OCTOBER 7, 2022

This is not the first time the newspaper industry has faced charges of this nature; in 2011, phone hacking at Rupert Murdoch-owned News of the World precipitated advertiser boycotts that forced its closure. Advertising accounted for over $802 million of its European turnover, a fivefold increase from the year before. The Week in TV.

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InMobi

DECEMBER 17, 2019

When it comes to complying with the CCPA, ad tech vendors and their digital advertising partners need to be fully aware of what the law presently entails and what they need to do in order to comply with the new regulation. CCPA vs. GDPR In many key ways, CCPA and GDPR cover similar territory. AdExchanger’s Allison Schiff wrote.

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Smart-Hub

JANUARY 2, 2024

In this article, we will talk about the main type of monetization for website owners in e-commerce — advertising. The primary ads type we will discuss is programmatic advertising. At the same time, the red thread of the story will be tips from the SmartHub marketing team on how to get paid to advertise.

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