VideoWeek

MARCH 3, 2023

In this week’s Week in Review: FAST is forecast to account for 20 percent of the UK AVOD market, Apple TV+’s new hire suggests further moves in CTV advertising, and ITV linear sales take another hit. The outlook for total advertising revenue is challenging given the current macroeconomic environment,” said ITV CEO Carolyn McCall.

Advertising 52

Advertising Marketing Retail Ad Tech 52

Adtelligent

MAY 26, 2021

Data collected from numerous side sources had been productively used by all publishers and advertising companies until the safety of this practice was called into question. These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR).

Cookies 52

Cookies GDPR Non-Profit Audience 52

VideoWeek

SEPTEMBER 22, 2023

. “To continue investing in compelling content and keep increasing that investment over a long period of time, starting in early 2024, Prime Video shows and movies will include limited advertisements,” said Amazon. We tend not to tell advertisers about pricing changes,” Dischler said.

Media 52

Media Agency Advertising Machine Learning 52

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? But advertisers shouldn’t forget about the power of display advertising. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy. billion in 2024.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. In this article, we will dive into the world of online advertising, including general online advertising, video advertising, social media advertising, and more. of global advertising efforts.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Martech

FEBRUARY 24, 2022

The market is continually developing, and many vendors are investing heavily in AI and machine learning to expand the range of marketing and sales use cases for their solutions. It also offers a variety of services to maximize advertising ROI and call handler performance. Iovox also acquired French-based WannaSpeak in 2019.

Marketing 98

Marketing Healthcare Real Estate Conversion 98

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Marketing is all about testing, which is why SEO A/B split testing tops our list for 2019.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Dive Deeper: AI Trends in Marketing for 2019 [Infographic]. NOW UPDATED!

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Digiday

NOVEMBER 20, 2022

According to a pitch deck Target sent to clients in 2019 , Target had profiles of more than 147 million customers at the time, including data on where its shoppers made purchases, how they paid and how often they shopped. They’re also grappling with the advent of more stringent data privacy laws – and their enforcement.

Marketing 61

Marketing Retail Ad Targeting Conversion 61

Single Grain

DECEMBER 6, 2019

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.

Marketing 145

Marketing SEO Conversion Audience 145