Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.

First-Party Cookies 115

First-Party Cookies Cookies Impressions Ad Exchange 115

Martech

SEPTEMBER 29, 2023

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. This is the highest percentage since Cisco began tracking it in 2019.

Marketing 125

Marketing GDPR MarTech Cookies 125

Adtelligent

MAY 26, 2021

Data collected from numerous side sources had been productively used by all publishers and advertising companies until the safety of this practice was called into question. These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR).

Cookies 52

Cookies GDPR Non-Profit Audience 52

Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. The Trade Desk launched a direct-to-publisher bidding solution named OpenPath to minimize Google’s unfair advantage in programmatic advertising. Canadian Marketing Association Highlights the Negative Impact of GDPR.

GDPR 52

GDPR Cookies Header Bidding Impressions 52

Ad Monsters

SEPTEMBER 23, 2022

These include mediums such as ecommerce, cookie consent banners, children’s apps, and subscription sales. The email sent consumers to fake news stories that eventually took them to sales websites that advertised the operators work from home scheme. . Yet, they specifically highlight the four most common dark pattern traps. .

Pop-Up 75

Pop-Up GDPR Ad Tech Cookies 75

TechCrunch Ads

MAY 26, 2022

Image Credits: CMA final report on online advertising and platforms market study, July 2020. Although a 2019 consultation , following publication of its preliminary report, featured breaking up the adtech giant as one of a number of potential remedies.). State of Texas.).

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

TechCrunch Ads

JUNE 29, 2022

Consumer rights groups in Europe have filed a new series of privacy complaints against Google — accusing the advertising giant of deceptive design around the account creation process which they say steers users into agreeing to extensive and invasive processing of their data. The Web Foundation is taking on deceptive design.

GDPR 96

GDPR Cookies Banner Ad Targeting 96

MediaFuse

JUNE 6, 2019

Programmatic has been shaping the landscape of the advertising industry for the last ten years. A Handfull of Facts about Programmatic Advertising. billion and the analysts predict this number will be even bigger in 2019. That’s why the focus in advertising has shifted towards smartphones, tablets, smart TVs, computers.

Marketing 52

Marketing CPC CPA CPM 52

Basis

AUGUST 29, 2023

Here, we discuss some key aspects of digital trust in financial services marketing and provide recommendations for how financial advertisers can strengthen that trust with consumers. This means financial advertisers must approach growth differently—in a way that restructures how they plan, optimize, and report. billion to $30.02

Marketing 71

Marketing Communications GDPR Audience 71

VideoWeek

MARCH 3, 2023

In this week’s Week in Review: FAST is forecast to account for 20 percent of the UK AVOD market, Apple TV+’s new hire suggests further moves in CTV advertising, and ITV linear sales take another hit. The outlook for total advertising revenue is challenging given the current macroeconomic environment,” said ITV CEO Carolyn McCall.

Advertising 52

Advertising Marketing Retail Ad Tech 52

VideoWeek

OCTOBER 13, 2023

The Week in Tech ISBA’s Origin Tests Adding ACR Data into its Cross-Media Measurement Solution Origin, the cross-media measurement initiative run by advertiser trade group ISBA, announced on Wednesday it is running proof of concept trials which will fold in automatic content recognition (ACR) data from Samba TV.

Retail 97

Retail Media Agency Ad Tech 97

Automatad Inc.

APRIL 6, 2022

Advertiser Perceptions surveys the current state of ad measurement. This presumably avoids legal complications under specific privacy regulations such as the GDPR. Since the announcement of third-party cookie deprecation, The Ozone Project has made its SaaS product prioritize first-party audience data. Ad Alliance of U.K.

Header Bidding 52

Header Bidding Ad Exchange Impressions Audience 52

VideoWeek

SEPTEMBER 22, 2023

. “To continue investing in compelling content and keep increasing that investment over a long period of time, starting in early 2024, Prime Video shows and movies will include limited advertisements,” said Amazon. We tend not to tell advertisers about pricing changes,” Dischler said.

Media 52

Media Agency Advertising Machine Learning 52

Brid.tv

NOVEMBER 17, 2023

From its inception, behavioral targeting revolutionized the online advertising landscape and changed the industry forever. It arose from the need among advertisers to focus their resources on the audiences that are more likely to be interested in their brand. So what are the problems with behavioral targeting , exactly?

GDPR 79

GDPR Cookies Real Estate Non-Profit 79

TechCrunch Ads

MAY 10, 2022

’s antitrust regulator, the CMA, has already investigated and confirmed (such as Google and Facebook’s anti-competitive dominance of online advertising); and others it suspects of harming consumers and hampering competition too (like Apple and Google’s chokepoint hold over their mobile app stores ). Any action in the U.K.

GDPR 51

GDPR Marketing Healthcare Banner 51

VideoWeek

FEBRUARY 17, 2023

Designed to provide privacy-safe alternatives to cookies, the browser toolkit is now available on a limited number of Android 13 devices. “More of the world’s leading advertisers are gravitating to fast-growing channels such as CTV and retail media, which offer premium value at scale.”

Viewability 52

Viewability Audience Media Ad Tech 52

VideoWeek

MARCH 1, 2024

In this week’s Week in Review: The BBC buys ITV’s 50 percent BritBox stake, IPG announced a generative AI deal with Adobe, and publishers including Axel Springer sure Google for alleged abuses of dominance in digital advertising. billion lawsuit against Google, claiming damages caused by unfair practices in digital advertising.

Ad Tech 52

Ad Tech GDPR Cookies Communications 52

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? But advertisers shouldn’t forget about the power of display advertising. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy. billion in 2024.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

VideoWeek

OCTOBER 7, 2022

This is not the first time the newspaper industry has faced charges of this nature; in 2011, phone hacking at Rupert Murdoch-owned News of the World precipitated advertiser boycotts that forced its closure. Advertising accounted for over $802 million of its European turnover, a fivefold increase from the year before. The Week in TV.

GDPR 64

GDPR Cookies Agency Ad Tech 64

Single Grain

JUNE 20, 2023

Welcome to the dynamic world of mobile advertising trends, where businesses can harness the power of cutting-edge technologies to engage their target audience like never before. To harness this potential, marketers must focus on three key areas: mobile device dominance, mobile commerce, and mobile advertising formats.

Advertising 52

Advertising Audience ROI Click Through Rate 52

Single Grain

MARCH 16, 2020

You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. As advertising trends evolve, we marketers have become much smarter.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Martech

JULY 13, 2021

If it disappears without a replacement, then along with the end of 3rd party cookies, advertisers may see a dramatic shift in the effectiveness of interest-based audience targeting. So despite recently announced delays in the retirement of 3rd party cookies in Chrome, it’s worth knowing what FLoC is all about.

Audience 102

Audience Cookies Ad network Conversion 102

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Privacy mechanisms employed for ID creation.

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68

VideoWeek

JULY 1, 2022

Garante accused Google of violating GDPR by transferring user data to the USA; “a country without an adequate level of data protection.” French Government Approves Sanctions on Amazon Cookies. The French government has confirmed the sanctions imposed by regulatory body CNIL against Amazon Cookies in 2020.

eCommerce 52

eCommerce Cookies GDPR Media 52

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

Martech

MARCH 22, 2022

Email success relies on more than buying an email platform and knocking out random messages to every email address in the database, although some email thought leaders do joke that email is the only marketing or advertising channel where even a marginal program still makes money. Account-based marketing.

Marketing 123

Marketing Communications ROI Audience 123

Martech

FEBRUARY 24, 2022

It also supports custom integration via Zapier, webhooks, custom cookie capture, and API and its Lead Center mobile app lets users run a business efficiently from anywhere. It also offers a variety of services to maximize advertising ROI and call handler performance. Iovox also acquired French-based WannaSpeak in 2019.

Marketing 96

Marketing Healthcare Real Estate Conversion 96

VideoWeek

OCTOBER 14, 2022

“To help advertisers reach the right audience – and ensure our ads are more relevant for consumers – we’ll offer broad targeting capabilities by country and genre (e.g. “Advertisers will also be able to prevent their ads from appearing on content that might be inconsistent with their brand (e.g.

Ad Tech 52

Ad Tech Agency Fashion Media 52

VideoWeek

MAY 26, 2023

.” ITV Offers Free Outcome Measurement with Geo-X British broadcaster ITV this week announced the launch of Geo-X, a new consultancy service which will provide free outcome measurement for advertisers. The service looks designed to attract new brand spend into TV, proving the efficacy of TV advertising in driving results.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 64

Marketing Retail Ad Targeting Conversion 64

VideoWeek

OCTOBER 27, 2023

While the TV advertising market as a whole has been weak for the first half of the year, TF1 says it expects the market for the second half of the year overall to be comparable to the second half of 2022. Meanwhile non-advertising revenues within the media segment continued to grow, up by 16.6 percent year-on-year, reaching €94.4

Advertising 52

Advertising GDPR Media Audience 52