InMobi

JULY 3, 2018

Advertisers of all stripes love in-app video ads. InMobi’s State of Mobile Video Advertising 2018 Report found that advertisers globally doubled the amount they spent on in-app video ads between 2016 and 2017. more than a third of all money spent on in-app advertising during the first three months of 2018 went to video.

Video Ads 52

Video Ads Click Through Rate Ad Inventory Impressions 52

InMobi

MAY 21, 2019

Total number of mobile users in the world: More than 39 percent of the world’s population will use a mobile device to go online at some point in 2018. By the end of 2018, the vast majority of phones sold will have screens between five and six inches. mobile ad spending grew around 20 percent between 2017 and 2018.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Paleo AdTech

DECEMBER 10, 2023

Based on a business plan written while they were students, the company narrowed in on providing a solution for advertisers to automate their own access to ad inventory. Before joining Deputy, Dave was COO of Drawbridge from 2018 to 2020, through its acquisition by Microsoft.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

AdExchanger

JUNE 8, 2022

The 2018 election season disrupted formerly stable patterns. “On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by George Leon, chief strategy officer at Hawthorne Advertising. The midterm election season will be here before we know it.

Media 95

Media Advertising Ad Inventory 95

Digiday

OCTOBER 30, 2022

Apple launched the first edition of SKAN in 2018, with the goal of boosting users’ privacy while still providing marketers with the data they need to grow their businesses. The key numbers: The first version of SKAdNetwork was released in 2018, with later versions rolling out in 2020 and 2021.

Conversion 81

Conversion Ad Inventory Ad network Marketing 81

Basis

MARCH 22, 2023

Video ads, whether linear TV or digital formats, have long been popular for political marketers. When we began tracking this data in 2018, video already comprised a majority of ad spend – and that was a time when CTV ad opportunities were nascent. Notably, OTT/CTV vendors went from 4% (2018) to 14% (2020) to 16% (2022).

Advertising 74

Advertising Impressions CPM Cookies 74

Martech

APRIL 20, 2023

Soon, the company created opportunities for other suppliers to deliver ads that drove customers to the retailer’s product pages. This was back in 2018. Because of this longer, more involved customer journey, the retailer decided decided to let suppliers have the lion’s share of the RMN ad inventory.

Retail 105

Retail Retargeting Ad Inventory Media 105

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. However the DPC is being sued for inaction over complaints that date back to 2018. Image Credits: CMA final report on online advertising and platforms market study, July 2020.

Ad Server 106

Ad Server Ad Exchange Demand Side Platform Ad Targeting 106

InMobi

MAY 5, 2022

May 2018: The General Data Protection Regulation takes effect in the European Union. Advice for Publishers Implement options to make your ad inventory more addressable (UnifID, explanation of ATT prompt, sign-ins, etc.) Make ad inventory more addressable. April 2021: iOS 14.5

Advertising 52

Advertising Ad Inventory Audience Cookies 52

Digiday

OCTOBER 27, 2022

Ad spend from new advertisers and renewals are both growing “at about the same level,” they added. Facebook, for example, was paying Business Insider to produce a few shows through a news video initiative for its Watch tab that began in June 2018. Insider’s recent video advertisers include Chase Marriott, Indeed and Lenovo.

Video Ads 67

Video Ads Ad Inventory Audience Ad Targeting 67

InMobi

AUGUST 23, 2018

The Current State of Mobile Video Advertising Earlier this year, we released a report, The Present and Future of Mobile Video Advertising , that highlighted how usage of mobile video ads has evolved since early 2016 through the first three months of 2018. close to half of all video ad inventory is fullscreen now. “We

Advertising 52

Advertising Video Ads Click Through Rate Conversion Rate 52

InMobi

JUNE 12, 2019

Ads.txt was first released in May 2017 for website and mobile web publishers and then on November 30, 2018, the IAB announced the release of app-ads.txt, Authorized Digital Sellers for Mobile Apps. Using app-ads.txt buyers can identify the legitimate sellers of the ad inventory they desire. What is app-ads.txt?

Ad Inventory 52

Ad Inventory Ad network Advertising 52

Paleo AdTech

JANUARY 25, 2022

Based on a business plan written while they were students, the company narrowed in on providing a solution for advertisers to automate their own access to ad inventory. Before joining Deputy, Dave was COO of Drawbridge from 2018 to 2020, through its acquisition by Microsoft.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

InMobi

FEBRUARY 26, 2023

Long gone are the days when the programmatic ecosystem was bracing up for the roll out of the General Data Protection Regulation (GDPR) in May 2018. Since then, we’ve seen a domino effect in the privacy realm where countries have announced or implemented new regulations one at a time.

GDPR 52

GDPR Ad Tech Ad Inventory Audience 52

Martech

OCTOBER 19, 2022

Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. This allows the advertiser to bypass ad exchanges and have their buying platform plugged directly into the publisher’s inventory. ad spend lost to fraud this year. Ease of use.

Advertising 111

Advertising Marketing Ad Exchange Retail 111

Smart-Hub

DECEMBER 22, 2023

Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

InMobi

MARCH 20, 2019

Ads.txt’s Role in Verifying Ad Inventory, Authorized Digital Sellers I think one important thing to note is that once the IAB released ads.txt in 2017, publishers of course started to integrate and build to the spec massively. And this is basically a guidance that applies to both the publisher and the app store.

Ad Inventory 52

Ad Inventory Ad Tech Advertising 52

InMobi

DECEMBER 10, 2018

On November 30, 2018, IAB announced the release of app-ads.txt (Authorized Digital Sellers for Mobile Apps). The Problem In the programmatic world where publishers and buyers are not usually in direct contact with one another, unauthorized reselling, counterfeit inventory and domain spoofing have cropped up as major problems.

Ad network 52

Ad network Ad Inventory Fashion Advertising 52

InMobi

MARCH 12, 2020

Calculating the Impact of App-Ads.txt on In-App Programmatic Advertising If nothing else, app-ads.txt has proven to be enormously popular among the app developers and app publishers that make money by offering up ad inventory. So far, the signs certainly look promising. more invalid traffic compared to apps where it was implemented.

Demand Side Platform 52

Demand Side Platform Mobile Ads Ad Inventory Education 52

InMobi

APRIL 4, 2019

With open exchanges or open marketplaces, available ad inventory (i.e. potential ad placements on apps or websites) is made available to anyone, and the highest bidder in an ad auction gets to place their ad in that spot for a given amount of time. KEEP READING What is the Future of Programmatic Ad Spending?

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

InMobi

OCTOBER 17, 2014

this year, almost one-third by 2015 , and near 40% by 2018. Real Time Bidding (RTB) has helped improve accuracy levels of campaigns – advertisers are now able to bid intelligently on mobile ad inventory in a cost effective and efficient manner. Nearly 19% of digital sales and 1.2% jump this year.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

illumin

JUNE 7, 2018

We Analyzed Display Ad Network Revenue Data to Draw Some Interesting Conclusions. In 2018 North American spending on display is estimated to reach over $58 billion. The first is the rapid expansion in ad inventory as brands compete by producing a growing supply of online content. By 2022 it is expected to hit $96 billion.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

InMobi

JANUARY 26, 2017

With economic uncertainty looming and with recent ad blocking apps, marketers are looking to maximise every opportunity to engage with customers. billion) in 2018 from about 90 billion Yuan ($13.1 billion) in 2015. In terms of revenue, it’s estimated to reach $5.2 billion this year and expected to grow to $162 billion in 2020.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

Digiday

JUNE 9, 2022

Last year, Grayscale and Gemini were among the top five crypto companies spending on out-of-home ads, according to OnScreen.AI, a startup that tracks outdoor ad inventory. In March, 50 companies were sent notices to review their ads to make sure they comply with all rules.

Brand Awareness 51

Brand Awareness Ad Inventory Marketing Food 51

Adtelligent

JUNE 9, 2021

Therefore, in 2018 the company decided to change its business strategy drastically. Now the company creates various solutions to manage and sell programmatic ads. Advertisers buy impressions via ad platforms , and publishers sell ad inventory.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Digiday

MARCH 1, 2023

The Independent has been investing further into video content and editorial packages to create more ad inventory for U.S. for over 25 years, but the most recent push began in 2018, when Matt Fottrell took on the role of vp of FT U.S. advertisers. To improve brand awareness in the U.S., The British invasion of the U.S.

Media 64

Media Pharmaceuticals Audience Agency 64

InMobi

APRIL 23, 2019

In 2018, people spent over $71 billion on apps , and downloaded apps 113 billion times worldwide. Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. The mobile app economy has never been hotter.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Lemonads

SEPTEMBER 18, 2020

AdsKeeper is one of the fastest-growing native content ad networks similar to other native ad networks like MGID , Taboola , RevContent , but let ’s see what they can offer you by making the difference! In 2018, AdsKeeper expanded its inventory and hit the mark of 5 billion ad recommendations daily !

Native Advertising 52

Native Advertising Advertising CPM Pop-Up 52

Automatad Inc.

FEBRUARY 22, 2022

After being sold by Meredith in 2018, Fortune prioritized branded content partnerships, courtesy of Fortune Brand Studio. The acquisition will give the publisher the potential scope of increasing ad inventory and boosting digital and print subscriptions for the publisher.

GDPR 52

GDPR Cookies Header Bidding Impressions 52

VideoWeek

OCTOBER 1, 2022

billion subscribers across 138 countries by 2027, slightly up on 2021 but down from 2018. The Apple Music Super Bowl Halftime Show (featuring Rihanna) will be broadcast on 12th February 2023 by Fox, which has already sold out its ad inventory for the event, with some 30-second slots exceeding $7 million in price.

Agency 52

Agency Media Non-Profit Retail 52

Brid.tv

APRIL 13, 2023

Introduced by Google in 2018, Google Open Bidding is a programmatic advertising solution seen as an alternative to header bidding. It offers publishers access to multiple demand sources and ad exchanges , creating stiff competition for ad inventory between the buyers.

Header Bidding 52

Header Bidding Ad Exchange Ad Ops Ad Inventory 52

VideoWeek

MARCH 3, 2023

Plus, ITV added architectural tech firm Resi to its Media for Equity portfolio, marking its first investment of 2023. The deal will see the broadcaster invest up to £3 million of ITV and ITVX ad inventory in return for a minority equity stake in Resi.

Advertising 52

Advertising Marketing Retail Ad Tech 52

Digiday

MARCH 9, 2023

These days, that’s not as radical as it sounded back in 2018 when Ozone launched. The more this happens, the more advertisers are going to look to those places where they can get high-quality ad inventory powered by first-party data and consent. The evidence: more advertisers are spending more money with the alliance.

Advertising 62

Advertising Impressions Ad Inventory Audience 62

Clearcode

OCTOBER 18, 2022

Founded: 2017 Headquarters: Tel-Aviv, Israel Specialties : 3D App Monetization, 3D Ads, Native Ads, Interactive Ads, Playable Ads, AdTech. Adverty offers true in-game ad inventory at scale and allows content creators to monetize the complete experience with unobtrusive, easy-to-integrate, immersive ads.

Advertising 82

Advertising Entertainment Ad Inventory Fashion 82

InMobi

JUNE 18, 2019

They have an extremely low click-through rate, which helps to explain why banner ads cost just $1 on average. Compare that to a native ad, which had an average CPM of $10 in 2018. Time of day, type of connection and ad frequency (i.e. Format isn’t the only consideration to make as well.

Fill rate 52

Fill rate Header Bidding Banner Click Through Rate 52

Digital Remedy

JANUARY 31, 2022

1 After experiencing a decline from 2018-2021, digital audio ad spending share is expected to grow over the next few years, reaching 37.9% With audience targeting similar to other programmatic channels and more sophisticated ad inventory, it’s now possible to buy and sell audio ads programmatically. this year.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Lemonads

SEPTEMBER 10, 2020

In 2018, AdsKeeper expanded its inventory and hit the mark of 5 billion ad recommendations daily! Let’s check their ads! If you want to know more about AdNow, read our full AdNow Review Don’t forget to leave your personal experience with AdNow in our comments below!

Native Advertising 52

Native Advertising Advertising CPC Banner 52