Monetize More

MARCH 10, 2023

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting. in ad revenue.

Header Bidding 98

Header Bidding CPM Ad Inventory Click Through Rate 98

Digiday

SEPTEMBER 20, 2022

I feel in so many ways we’re dealing with the same issues that we were dealing with when we started the company in 2018. And I don’t think it’s efficient to just scale shitty ads. It’s not the economic slowdown, it’s the whole industry. ’ But it works for us.

Ad Inventory 61

Ad Inventory Media CPM Ad Space 61

Monetize More

MARCH 10, 2023

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting. in ad revenue.

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

Basis

MARCH 22, 2023

Video ads, whether linear TV or digital formats, have long been popular for political marketers. When we began tracking this data in 2018, video already comprised a majority of ad spend – and that was a time when CTV ad opportunities were nascent. Notably, OTT/CTV vendors went from 4% (2018) to 14% (2020) to 16% (2022).

Advertising 74

Advertising Impressions CPM Cookies 74

Martech

OCTOBER 19, 2022

Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. This allows the advertiser to bypass ad exchanges and have their buying platform plugged directly into the publisher’s inventory. billion in ad dollars in 2022, making up 90.2%

Advertising 121

Advertising Marketing Ad Exchange Retail 121

Lemonads

SEPTEMBER 18, 2020

AdsKeeper is one of the fastest-growing native content ad networks similar to other native ad networks like MGID , Taboola , RevContent , but let ’s see what they can offer you by making the difference! In 2018, AdsKeeper expanded its inventory and hit the mark of 5 billion ad recommendations daily !

Native Advertising 52

Native Advertising Advertising CPM Pop-Up 52

Automatad Inc.

FEBRUARY 22, 2022

Involving a small portion of each of the participating publisher’s inventory in a cookieless environment like AMP or Safari, NewsPassID resulted in 90% higher CPM rates than the control identifiers. Furthermore, inventories carrying NewsPassID sold 25% more than inventories that did not.

GDPR 52

GDPR Cookies Header Bidding Impressions 52