InMobi

JULY 10, 2018

In our State of Mobile Video Advertising 2018 Report , we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years. But what will the space look like for the rest of 2018 and going forward? were first to embrace these kinds of ads.

Ad Inventory 52

Ad Inventory Advertising Video Ads Demand Side Platform 52

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. Image Credits: CMA final report on online advertising and platforms market study, July 2020. However the DPC is being sued for inaction over complaints that date back to 2018.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Adtelligent

JUNE 9, 2021

Therefore, in 2018 the company decided to change its business strategy drastically. Now the company creates various solutions to manage and sell programmatic ads. Advertisers buy impressions via ad platforms , and publishers sell ad inventory. Demand Side Platform (DSP) makes the advertiser’s life easier.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

InMobi

MARCH 12, 2020

Calculating the Impact of App-Ads.txt on In-App Programmatic Advertising If nothing else, app-ads.txt has proven to be enormously popular among the app developers and app publishers that make money by offering up ad inventory. Note: Need a quick reminder on how app-ads.txt works and why it’s beneficial?

Demand Side Platform 52

Demand Side Platform Mobile Ads Ad Inventory Education 52

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. ad spend lost to fraud this year.

Advertising 116

Advertising Marketing Ad Exchange Retail 116

Smart-Hub

DECEMBER 22, 2023

This category includes websites, apps, and other digital platforms that offer spaces for advertisers to showcase their content to a diverse audience. Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

InMobi

APRIL 4, 2019

With open exchanges or open marketplaces, available ad inventory (i.e. potential ad placements on apps or websites) is made available to anyone, and the highest bidder in an ad auction gets to place their ad in that spot for a given amount of time. KEEP READING What is the Future of Programmatic Ad Spending?

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52