Adweek

OCTOBER 18, 2023

Since 2018, Glenmorangie doubled its profits and charted record sales under the leadership of former president and CEO Thomas Moradpour. For luxury conglomerate LVMH, Scotch brand Glenmorangie is a jewel in the crown of its wine and spirits portfolio. In 2022, the category brought in just over $7 billion in revenue for the French group.

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Advertising 271

Adweek

DECEMBER 7, 2023

Warren, who joined from Xerox in 2018 after three decades with the printing services business, was responsible for all U.S. UPS marketing chief Kevin Warren is leaving the company after nearly six years, with a legacy of building a culture of diversity and inclusion while supporting a turnaround of the courier.

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More About Advertising

DECEMBER 13, 2018

One of the more diverting aspects of choosing our Agencies of the Year in 2018 is wondering if the contenders will still be around next year (one of them certainly won’t be.) So let’s crack on with it. This year we’re choosing a UK Agency of the Year, a US Agency of the Year, a.

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Adweek

SEPTEMBER 14, 2023

Former CEO David Kenny, who had the position since 2018, will take the role of executive chairman. Top line TV measurement and analytics giant Nielsen has named Karthik Rao as CEO, effective immediately. Between the lines Following his appointment as CEO, Rao said he was looking to position Nielsen "for the next century and beyond.".

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Adweek

JUNE 15, 2023

But in November 2018, shop visitors had an experience that went well beyond LPs on markdown. -A For the last two decades, London's iconic Phonica Records has been the place for vintage vinyl fans who've devoted their weekends to bin diving. A door at the back of the store opened into a tunnel lit with purple.

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Adweek

AUGUST 7, 2023

Trigger Warning: This article contains references to eating disorders In 2018, Jameela Jamil opened Instagram and clicked the "search" icon button. It led her to the "Discovery" tab, where up popped an image carousel showcasing famous women with numbers written across their body. The figures detailed each woman's weight and measurements.

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InMobi

APRIL 30, 2018

We just about recovered from a week in Las Vegas for MAU 2018 and have come back full of great ideas and inspired learning. If you attended MAU 2018, what were your highlights of the event? As always, MAU did not disappoint. She met with representatives from companies big and small, and heard about many unique technologies.

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More About Advertising

JANUARY 18, 2019

YouTube has released its list off top-scoring ads for 2018 topped by a nearly four minute epic for German property portal Immowelt from Kolle Rebbe Hamburg. Ccalculated by an algorithm – yikes – that factors in audience engagement and retention (how much of a video people watched.) Immowelt seems to be making the point that.

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Adweek

MARCH 28, 2023

Similarly, Quickbooks could be closing the door on a five-year relationship with TBWAChiatDay, which won the account in 2018. In the midst of tax season, TurboTax is putting its creative account up for review, potentially ending a 10-year relationship with Wieden+Kennedy Portland, which has serviced the account since winning a review in 2013.

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Adweek

MAY 5, 2023

Star Dallas Wings guard Arike Ogunbowale captured the nation's attention with two electrifying buzzer beaters in the 2018 NCAA Final Four--including one to win the championship.

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Marketing 246

Adweek

APRIL 27, 2023

When Mo Said left Droga5 to start his own agency in 2018, he launched Mojo Supermarket with a couple of key tenets to guide the shop. He pledged to only collaborate with brands and people the agency loved, and not to work for free. Following that framework, the agency has soared to $16 million in.

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Agency 243

Adweek

APRIL 5, 2023

King, who joined Publicis Groupe in 2018 from Ogilvy U.K., Annette King, Publicis U.K.'s s chief executive, is to join Accenture Song as its global lead of communications and will not be replaced directly.

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Communications 250

Adweek

APRIL 19, 2023

Uber was a company in transition when Ruby Zefo began her tenure at the company in August 2018. The ride-hailing app was recuperating from an embarrassing 2016 data breach incident, where two hackers accessed the names, email addresses and phone numbers of 25 million U.S users and drivers. Instead of reporting the incident, as required.

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Smarty Ads

OCTOBER 13, 2021

DMEXCO 2018 has proved its “Cannes for geeks” reputation just another time. The conference was hosting 1,000+ ad tech experts, influencers, and industry leaders. Apart from this, 40,000 guests from all over the world visited the conference. Judging purely by numbers that's a success. Participation in the conference.

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Adweek

JANUARY 6, 2023

25 on its Snap Camera desktop application, which debuted in October 2018 as a way for Snapchatters to use the platform's filters during video calls on other platforms. is pulling the plug Jan. The company said in a support post that the desktop app will no longer be available for download or use.

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More About Advertising

DECEMBER 3, 2018

Interpublic’s Magna global has been peering into its crystal ball and is forecasting further strong ad growth in 2019 following a record 2018. per cent in 2018 to reach $552bn in the 70 countries covered by the report. Global ad revenues grew by a record 7.2 Digital was once again by far the stand-out performer.

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Adweek

JANUARY 9, 2023

in 2018 by Salesforce founder Marc Benioff and his wife Lynne Benioff. Publisher Time hired executive Sad? Muhammad as its chief marketing officer Monday, making Muhammad the first person to fill the role since the publisher was acquired from Meredith Corp.

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Adweek

JULY 18, 2022

Hanson ascends to the role after filling the global chief strategy officer position since 2018. Adweek 2022 Media All Star Christina "Chrissie" Hanson is stepping up to lead Omnicom Media Group agency OMD USA, replacing the agency's previous CEO John Osborn.

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Agency Media 282

Adweek

JULY 25, 2022

Back in 2018, the Professional Fighters League (PFL) was founded on the idea that giving MMA a full season, playoffs. In mixed martial arts, you can toil in obscurity, take vicious public beatings and lose multiple times before you get anyone's attention. All of that experience only earns you more support when you finally win.

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Marketing 280

More About Advertising

DECEMBER 17, 2018

YouTube has unveiled its top performing ads for 2018 through to December 12 (excluding Christmas) and there are some decent conventional ones – Lucky Generals for Amazon in first place, quite a funny one for OPPO F7 Indian cricket, ‘Dream Crazy’ for Nike, Apple’s HomePod and a nice dig at Apple from Samsung – amid.

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illumin

JULY 15, 2018

World Cup Russia 2018 was arguably one of the most exciting and captivating in recent history. This torch was carried on in 2018 as 4/10 of the top advertisers focused their digital video ads around the concept that music is a universal language with a special power to instill unity and positivity among people. #2

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InMobi

JUNE 6, 2018

Between 2018 and 2022, mobile is expected to go from accounting for just over a third of all media ad spending to almost half. Go to lovelymobile.news/the-lovely-mobile-report-rankings-awards-2018 to check out videos on and read more about all of the Gold-winning efforts. Interested in learning more about what we’re up to in 2018?

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More About Advertising

DECEMBER 20, 2017

The World Federation of Advertisers (WFA), which represents most major brands, has been looking into its crystal ball to predict some of the developments that will affect advertisers and their agencies in 2018. Re-roster With three quarters of WFA members saying they plan to review their agency rosters in 2018.

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Agency Advertising Finance 73

More About Advertising

FEBRUARY 28, 2018

We didn’t do a Best Ads of 2018 in January because there didn’t seem any: Oh no, is it true what they’re all saying about the death of creativity? February looked as though it was going out with a whimper too although there were more decent efforts. But this week saved the day (year?)

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Agency Advertising 75

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DECEMBER 14, 2018

My creative highlights 2018 Colombia Ministry of Communications and Technology – “My Line” Agency: MullenLowe SSP3 Bogota Just a brilliantly simple idea, I know it’s from our network but so… KFC – ‘FCK’ Agency: Mother London Double A Agency: Six Inc For the.

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Communications Agency Advertising 53

InMobi

AUGUST 16, 2018

Go to go.inmobi.net/dmexco-2018 if you’re interested in scheduling a meeting with us. Drop us a line at go.inmobi.net/dmexco-2018 and then someone will be in touch! We’re excited to be exhibiting this year! If you’re attending, we’d love to see you there! Still on the fence about heading to Cologne for DMEXCO ?

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Conversion Marketing 52

AdGlow

DECEMBER 19, 2018

With 2018 almost coming to its end, and more than 55,000 digital campaigns managed by Adglow this year, it's time to look back, analyze and highlight 4 of our favourite success stories. The digital advertising industry is in a constant evolution: new ad formats, audiences, placements, KPIs and more.

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Adweek

OCTOBER 10, 2022

The 2018 Marvel film Black Panther was a massive critical and commercial success and its sequel, Black Panther: Wakanda Forever, is one of the most anticipated releases of 2022. Sprite Zero Sugar is tapping into the franchise with an immersive 360-degree campaign from Wieden + Kennedy and Momentum ahead of the film's Nov. 11 release.

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Food 245

Adweek

OCTOBER 20, 2022

Ford first brought W+K onto its creative roster in 2018 as an "innovation partner". Wieden+Kennedy is increasing its global remit with Ford after the brand cut back its scope of work for its former global creative partner BBDO. The independent agency will serve as Ford's global partner for creative and brand strategy, Adweek has learned.

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Agency 239

Adweek

JULY 15, 2022

Back in 2018, the Gaineses stepped back from the series that made. On this week's episode, we travel back to last April's Convergent TV Summit once again for a conversation between Adweek's former editor in chief, Stephanie Paterik; Allison Page, global president of Magnolia Network; and famous TV DIYers and partners Chip and Joanna Gaines.

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Conversion 253

InMobi

MARCH 21, 2018

In this edition of the InMobi Event Diary, we are looking at the highlights from the WPP Stream conference 2018. InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe.

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Conversion Marketing 52

More About Advertising

OCTOBER 4, 2018

Apple, Google, and Amazon are the three most valuable brands in Interbrand’s 2018 Best Global Brands report. Now in its 19th year, the report’s 2018 theme is “Activating Brave.” ” The top three includes two of the world’s first $1trillion companies, according to stock market valuations.

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Marketing 49

Toronto AdOps

DECEMBER 5, 2018

TAO Networking & Appreciation Event – November 28, 2018 Sponsored by Loblaw Digital. DATE: November 28th, 2018. LOCATION: 43°38’23.9″N ″N 79°25’12.0″W. VENUE: Loblaw Digital.

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Adweek

OCTOBER 23, 2022

The brand's marketing has real bite, taking its tweets viral so often that when it coined National Roast Day in 2018, other brands lined up for the QSR brand to crack jokes at their expense. In the realm of irreverent brands, Wendy's stands apart from its fast-food peers. Meanwhile, fans of Adult Swim's Rick and.

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InMobi

MARCH 23, 2018

Kicking off the event, Vasuta Agarwal, VP & GM at India, introduced the audience to the top trends shaping growth marketing in 2018 and the biggest challenges faced by advertisers. Marketers can build their 2018 Anti-Fraud strategy by adopting the InMobi Anti-Fraud Framework.

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Adweek

AUGUST 15, 2022

Meta provided an update on steps it is taking to implement terms of the settlement it reached with the Department of Justice in June over discriminatory uses of ad targeting options from then-Facebook, resolving a complaint filed in August 2018 by the Department of Housing and Urban Development. The HUD complaint was related to housing.

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Ad Targeting 237

InMobi

JUNE 28, 2018

We are delighted to announce that Diageo India in partnership with InMobi has won the Best Use Of Mobile award at the Indian Digital Marketing Awards (IDMA) 2018 hosted by Exchange4Media in Mumbai on June 27, 2018. For more information, visit inmobi.com

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