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Web analytics is badly broken 

Martech

The reason for this is one word: privacy. For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari. It’s not all doom and gloom. Companies like Factors.ai

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6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

More recently, Apple has also introduced changes to its mobile advertising identifier (IDFA) to strengthen user privacy for its iOS, iPadOS and tvOS users. Google Chrome’s Privacy Sandbox 4. It looks like Google will also be restricting access to its advertising ID in Android , GAID, as well. What’s Happening With Mobile IDs?

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Global Data Systems Completes MSP Verify Certification With SOC 2 Type 2 Audit

Martech Series

Global Data Systems’ SOC 2 Type 2 audit was based on the UCS as well as the Trust Services Criteria for Security and the Additional Criteria for Availability and Confidentiality (TSP section 100A – 2017). Objective 2: Policies and Procedures, ? Objective 3: Confidentiality and Privacy, ? Objective 1: Governance, ?

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This sexual wellness brand is doubling (actually, tripling) down on CTV

Digiday

But as ad rates increase, data privacy initiatives muddy measurement and media networks continually change their content policies, the sexual wellness brand has had to reconsider its media mix to make up for the channels and data that became unavailable. each year since 2017, according to eMarketer. By 2026, U.S.

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Digiday+ Research: How marketers are using AI to target ads, recommend products and provide customer service

Digiday

But marketers that offer hyper-personalized experiences run the risk of violating data privacy laws, something they must keep in mind as regulations increase. Data-driven personalization has remained a priority for marketers over the last five years, with 68% of respondents saying it is a priority in 2022 compared to 67% in 2017.

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IoT and Smart Technology: CPSC Wants to Connect with Stakeholders about Connected Products

All About Advertising Law

” The result of that project was published in a January 2017 staff report, Potential Hazards Associated with Emerging and Future Technologies , which discussed the possible harms from IoT products. Such information will be critically important to the CPSC when it is formulating policy on IoT products.

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2019 Trends: Greater Accountability and Digital Advertising Transparency

InMobi

According to our latest report, mobile programmatic spending rose over 300 percent between the first half of 2018 compared to the same period in 2017. In particular, concerns around brand safety and an overall lack of transparency have emerged as the biggest issues cited by brand advertisers throughout both 2017 and 2018.