InMobi

JANUARY 26, 2017

As we move towards the end of the year with holiday campaigns in full swing, and financial planning for the next year underway, it’s time to think about how the industry is going to change in 2017 and how marketers can prepare accordingly. Download our Yearbook for more detailed insights to power-up your marketing strategy in 2017.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

VideoWeek

OCTOBER 21, 2022

Uber Opens Ad Division with Focus on Video Ads. Ride hailing app Uber has made a long awaited expansion of its ad offering, opening up a dedicated ad division and unveiling a new video ad offering. Quora Launches Video Ads. IAB UK Introduces Gold Standard 2.1

Video Ads 52

Video Ads Advertising Media Display Advertising 52

Martech

MARCH 11, 2022

Tapjoy ) Rewarded video ads remain the top ad type among mobile gamers (preferred by 53%), while support for other ad types is growing; survey ads have increased in popularity from 8% in 2017 to 17% in 2022) and playables increased from 9% in 2017 to 16% in 2022.

Advertising 111

Advertising Pop-Up Banner Video Ads 111

InMobi

DECEMBER 24, 2014

Video will become the largest driver of global mobile traffic by 2017. Nearly 40% of YouTube video views are on mobile. Propelled by large screen smartphones and fast data connections, video mobile consumption has increased dramatically in recent times. Marketers will spend over $1.4 billion) and 2018 ($12.71

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

Martech Series

FEBRUARY 2, 2023

This leads to a reduction in the environmental impact of digital content versus traditional video ad serving technology.” About SeenThis: Since 2017, Swedish tech company SeenThis has been evolving screen experiences for everyone, everywhere. Our technology loads instantly and minimises unnecessary data transfer.

Banner 85

Banner Video Ads CPM ROI 85

InMobi

JUNE 19, 2017

Riding the videowave for user acquisition Video ad spend is growing exponentially and is undoubtedly a must for acquiring high-quality users. Game developers should especially leverage rewarded video and consider building mobile-first, vertical videos for maximizing conversions.

Video Ads 52

Video Ads Audience Conversion Marketing 52

Ad Beat

MARCH 6, 2024

2017: “Do What You Can’t”: Launched in 2017, this campaign was all about defying barriers and achieving the impossible. In that sense, Samsung is similar to its fiercest rival in the global smartphone market, Apple, which spent two-thirds of its colossal $775 million US display ad budget for 2023 on YouTube ads.

Electronics 82

Electronics Display Advertising Impressions Video Ads 82

InMobi

JULY 10, 2018

Based on trends from the recent past, here’s what we see happening in the coming months and years: 1) Short, In-Your-Face Video Ads Will be the Norm While the amount of time people are spending on their phones is rising, users don’t want their time interrupted by too much advertising. were first to embrace these kinds of ads.

Ad Inventory 52

Ad Inventory Advertising Video Ads Demand Side Platform 52

InMobi

JUNE 25, 2018

Numbers released in April 2018 from the Interactive Advertising Bureau show that around 60 percent of all digital ad spend is now going towards video , and that two in three advertisers are moving money away from television spots to fund more mobile video advertising. 1) Because It’s Effective In short, video ads work.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

InMobi

DECEMBER 21, 2020

Get your complimentary copy of this report today to learn all about: Why in-app video advertising is the best way to reach people on their favorite device (i.e. The current state of in-app video ad spending beyond user-generated content like Instagram Stories. Why video views alone don’t tell the whole story.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

InMobi

MAY 21, 2019

Mobile sites have been more popular than their desktop/laptop counterparts since 2017. Statistics on Mobile In-App Advertising Total mobile ad spending in 2018: This year, advertising revenue is expected to be more than $70 billion in the U.S mobile ad spending grew around 20 percent between 2017 and 2018. In the U.S.,

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

VideoWeek

DECEMBER 8, 2023

Manning has been Client Investment Director at Publicis-owned Starcom since 2017. Hires of the Week Medialab Announces Jon Manning as Director of Advanced TV Medialab, an independent UK agency, has hired Jon Manning as Director of Advanced TV.

Video Ads 52

Video Ads Media Ad Tech Agency 52

Brid.tv

NOVEMBER 8, 2022

Let’s dig deeper into what programmatic advertising is, how it works, and how your video business can thrive using programmatic ads. What Is Programmatic Video Advertising. Programmatic advertising is a method of buying and selling ad real estate in real time using a software solution such as a programmatic ad network.

Advertising 65

Advertising Header Bidding Banner Video Ads 65

Adtelligent

JULY 19, 2022

However, as dictated by the industry standards, it is advisable for mobile ads not to take up more than 30% of the screen space. Mobile banner ads are small rectangular advertising images usually depicted at the screen’s top or bottom. Mobile video ads are video ads that have been adjusted for mobile screens.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Karola Karlson

JANUARY 5, 2021

Instagram Video Ads. Video Ads let you introduce your offer with a video or GIF. The video ads are a great way to explain how your product works or simply share a fun and engaging message about your brand. Example of an Instagram video ad. Instagram Stories Image Ad.

Video Ads 52

Video Ads Advertising Media ROI 52

InMobi

SEPTEMBER 19, 2019

in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S. Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

InMobi

APRIL 8, 2019

Unfortunately, mobile ad fraud is a rising concern. As ad spending within mobile apps grows, so too does digital ad fraud. According to Adjust, mobile advertising fraud close to doubled between 2017 and 2018. 4) Ad Stacking In this type of fraud scheme, multiple ads are displayed all at once, one on top of the other.

Mobile Ads 52

Mobile Ads Banner Video Ads Brand Awareness 52

InMobi

AUGUST 23, 2018

The Current State of Mobile Video Advertising Earlier this year, we released a report, The Present and Future of Mobile Video Advertising , that highlighted how usage of mobile video ads has evolved since early 2016 through the first three months of 2018. close to half of all video ad inventory is fullscreen now. “We

Advertising 52

Advertising Video Ads Click Through Rate Conversion Rate 52

InMobi

JANUARY 4, 2017

Advertisers and publishers can now create a winning game plan for 2017, equipped with powerful trends gleaned from InMobi’s vast network, award-winning creatives and deep insights from industry leaders. Currently, advertisers based in North America account for the largest share of mobile programmatic ad spend.

Retargeting 52

Retargeting Video Ads Conversion Advertising 52

InMobi

SEPTEMBER 17, 2019

Video ads continue to deliver better viewability across both desktop and mobile. Mobile benchmarks for ad fraud continues to be lower than that of desktop. Figures from IAS around mobile video advertising correspond to numbers highlighted in InMobi’s 2019 Mobile Programmatic Advertising Trends report. In the U.S.,

Viewability 52

Viewability Mobile Ads Banner Click Through Rate 52

InMobi

SEPTEMBER 5, 2017

Yet in 2017, the tables have turned. But if videos are not properly optimized for in-app play, media planners are wasting their advertising dollars. If you are looking to buy interactive video ads in-app, keep these guidelines in mind. Make sure your video format matches mobile usage. Today, U.S.

Viewability 52

Viewability Media Video Ads Rich Media 52

illumin

JANUARY 9, 2019

Statistics actually indicate that engaged viewing time, earned views, and social interactions all decline rather rapidly once campaign execution begins: Source: Visible Measures Data, 241 food & beverage video ad creatives from 2016. Source: VMC Data – 188 campaigns, 2015-2017.

Brand Lift 40

Brand Lift Video Ads Banner Food 40

InMobi

JANUARY 1, 2018

In 2017, we saw consolidation of many ad tech players, with merger and acquisition deals reaching record levels. What has been most apparent in 2017 is that the ad tech industry is not for the fainthearted. 2018 will be a rough ride for most, and it will end with fewer players than we had in 2017. So, What Now?

Machine Learning 52

Machine Learning Ad Tech Ad Click Food 52

Digiday

MARCH 22, 2023

Last summer, Insider Intelligence reported that 2022 would be linear television’s last year as the dominant ad channel in the U.S., expected to account for 57% of video ad spend. Let Adidas circa 2017 be an example. That figure increased slightly by Q3 2022 to 48% and then again to 49% in Q1 of this year.

Cookies 58

Cookies ROI Media Video Ads 58

Smart-Hub

OCTOBER 5, 2022

In-Stream Video Ads: small video ads up to 30 seconds long. Usually, they are integrated at the beginning or at the end of a streaming video, the user cannot skip or scroll past them. Interactive Ads: ads that the user can interact with. What kind of ads can be set up in a mobile app?

Banner 40

Banner Advertising Video Ads Rich Media 40

InMobi

MAY 12, 2016

Today, we announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engagement mobile video ad formats across in-app programmatic inventory. According to eMarketer , spending on programmatic video will account for 65% of the total U.S.

Demand Side Platform 52

Demand Side Platform Rich Media Viewability Mobile Ads 52

Basis

NOVEMBER 18, 2022

And as CTV viewership is increasing, so too is CTV ad spend. In 2017, US CTV ad spend was just $2.8 Advertisers want to reach people when and where they’re viewing video, and CTV…well, let’s just say it’s the place to be. By 2024, US CTV programmatic video ad spend is forecast to be $21.86 In 2019, 195.9

Video Ads 47

Video Ads Advertising Marketing 47

InMobi

DECEMBER 12, 2019

VAST over VPAID For many marketers today looking to run video ads, there are two key video ad serving tags available: VAST and VPAID. This is why InMobi adopted VAST over VPAID in 2017, as VAST ensured faster load times and buffer-free experiences.

Viewability 52

Viewability Fill rate Advertising Video Ads 52

InMobi

AUGUST 4, 2017

And during the IAB Mobile Symposium last month, we learned that mobile video advertising viewability is crucial for advertisers in 2017. In 2017, U.S. Focus on video load time Consumers are constantly complaining about the “wheel of death,” also known as the buffering signal. adults are expected to spend 1.5

Viewability 52

Viewability Video Ads Advertising Marketing 52

InMobi

NOVEMBER 6, 2017

And with more and more Chinese firms investing in the burgeoning digital economies of South East Asia (SEA), Singles Day sales are rapidly gaining in popularity in the region, with 2017 set to be the biggest year yet, especially in mobile-first markets such as Indonesia.

Retargeting 52

Retargeting Fashion Electronics Retail 52

InMobi

MAY 21, 2018

billion from this kind of fraud in 2017 alone. In light of this, how can advertisers be sure their video ads are viewable and actually seen by their target audience? The answer lies in using the right partners - ones that are committed to fighting fraud and ensuring quality ad views. Brands lost approximately $6.5

Viewability 52

Viewability Click Through Rate Video Ads Banner 52

MobileAds

JANUARY 20, 2021

Samples of mobile video ads in different display modes for varying purposes: (1) autoplay video, (2) square framed video, and (3) verticle video with an image overlay. In-App video advertising has been steadily gaining traction. The expanse of video ads reach on mobile is mind-blowing.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

InMobi

DECEMBER 13, 2019

In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. This is a shame, as what can be done with mobile app ad creatives far outpaces what’s available in browser-based environments.

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

AUGUST 12, 2018

According to PWC’s global entertainment and media outlook report , India’s OTT video segment has grown by 18 percent since 2017 and is set to enter the top 10 largest markets by 2022 with revenues of over $815 million. Are OTT Ads Just TV-like Video Ads on Mobile? What is Driving The Growth of Mobile OTT?

Advertising 52

Advertising A/B Testing Entertainment Video Ads 52

InMobi

MAY 17, 2018

A December 2017 report from AppsFlyer and Forrester found that 15 percent of digital marketers didn’t know about all of the programmatic players involved in getting their ads displayed. Juniper Research, in a September 2017 report, predicted advertisers to lose $19 billion to ad fraud in 2018 , the equivalent of $51 million a day.

Advertising 52

Advertising Mobile Ads Ad Tech Ad network 52

InMobi

NOVEMBER 5, 2018

In-app header bidding and unified mobile ad auctions have become increasingly popular monetization options, and are already helping app publishers and developers more effectively optimize revenue yields while also delighting end users. To see just how effective unified auctions are today, we analyzed data from InMobi’s network from 2017.

Header Bidding 52

Header Bidding Ad Server Ad Inventory Mobile Ads 52

illumin

JANUARY 30, 2019

Utilizing digital formats prior to the big event and continuing them after the Super Bowl can generate a much better ROI than relying on the 30 second (or some variation of) TV ad. The massive TV dollars spent during the game are going to be heavily focused on reach. The NRF reported that 8.6 million new televisions could be sold in the U.S

Advertising 63

Advertising Rich Media ROI Food 63