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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

Can offer animated and interactive rich media content. Cons of Interstitial Ads. Samples of mobile video ads in different display modes for varying purposes: (1) autoplay video, (2) square framed video, and (3) verticle video with an image overlay. Video on mobile is pretty appealing.

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New Partnerships Announced for Mobile-First Programmatic Video

InMobi

Today, we announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engagement mobile video ad formats across in-app programmatic inventory. According to eMarketer , spending on programmatic video will account for 65% of the total U.S.

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Digital Advertising Guide

Adtelligent

Banners of the various sizes Interstitial ads are interactive, full-screen advertisements that fully cover the app or site’s interface. Rich Media are usually more complex, include animation or a video, and can be interactive. Mobile video ads are video ads that have been adjusted for mobile screens.

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In-App Mobile Video Advertising: What You Need to Know

InMobi

in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S. Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns.

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?Issues Media Planners Need to be Aware of When Buying Interactive Video In Mobile Apps

InMobi

Yet in 2017, the tables have turned. times more media time to their mobile devices than their desktops. But if videos are not properly optimized for in-app play, media planners are wasting their advertising dollars. If you are looking to buy interactive video ads in-app, keep these guidelines in mind.

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Mobile Ad Viewability: What You Need to Know

InMobi

Highlights of The Report Reflecting changing media consumption behaviors, especially within the mobile market, mobile app display viewability grew the highest, by 9%, when compared to desktop and mobile web. Video ads continue to deliver better viewability across both desktop and mobile. In the U.S.,

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Top Ad Formats on SmartHub 2.0 That Make Advertising More Efficient

Smart-Hub

In-Stream Video Ads: small video ads up to 30 seconds long. Usually, they are integrated at the beginning or at the end of a streaming video, the user cannot skip or scroll past them. Interactive Ads: ads that the user can interact with. What kind of ads can be set up in a mobile app?

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