InMobi

JUNE 25, 2018

Numbers released in April 2018 from the Interactive Advertising Bureau show that around 60 percent of all digital ad spend is now going towards video , and that two in three advertisers are moving money away from television spots to fund more mobile video advertising. 1) Because It’s Effective In short, video ads work.

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InMobi

DECEMBER 21, 2020

Get your complimentary copy of this report today to learn all about: Why in-app video advertising is the best way to reach people on their favorite device (i.e. The current state of in-app video ad spending beyond user-generated content like Instagram Stories. Why video views alone don’t tell the whole story.

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Advertising Video Ads Viewability Click Through Rate 52

InMobi

MAY 21, 2019

Mobile sites have been more popular than their desktop/laptop counterparts since 2017. Statistics on Mobile In-App Advertising Total mobile ad spending in 2018: This year, advertising revenue is expected to be more than $70 billion in the U.S mobile ad spending grew around 20 percent between 2017 and 2018. In the U.S.,

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Advertising Video Ads Mobile Ads Viewability 52

InMobi

SEPTEMBER 17, 2019

Video ads continue to deliver better viewability across both desktop and mobile. Mobile benchmarks for ad fraud continues to be lower than that of desktop. It’s possible that viewability was a key driver behind banners accounting for less than half of all programmatic in-app ad spending in the first three months of this year.

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InMobi

DECEMBER 13, 2019

In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. This is a shame, as what can be done with mobile app ad creatives far outpaces what’s available in browser-based environments. In the U.S.,

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InMobi

APRIL 8, 2019

Unfortunately, mobile ad fraud is a rising concern. As ad spending within mobile apps grows, so too does digital ad fraud. According to Adjust, mobile advertising fraud close to doubled between 2017 and 2018. 4) Ad Stacking In this type of fraud scheme, multiple ads are displayed all at once, one on top of the other.

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Mobile Ads Banner Video Ads Brand Awareness 52

InMobi

SEPTEMBER 19, 2019

in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S. Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns.

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illumin

JANUARY 9, 2019

Call it what you want: ad fatigue, creative fatigue, banner blindness. One thing is for certain, inundating consumers with a barrage of the same ads over and over again is about as appealing as the day-old bagels in the office break room. Source: VMC Data – 188 campaigns, 2015-2017.

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Lemonads

FEBRUARY 2, 2021

But, did you know that mobile web traffic actually overtook desktop as the global leader since 2017 ? While some ad networks slowly transition into mobile and others refuse to adjust altogether, Airpush has become a beacon of light in terms of innovation.

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Martech Series

FEBRUARY 2, 2023

In 2022, LATAM and its media agency Matterkind worked with SeenThis to increase its video reach and hit performance and cost efficiency goals. Previously, the airline’s high-quality video content was limited to expensive video inventory placements, while display campaigns used static banners.

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Banner Video Ads CPM ROI 85

Smart-Hub

DECEMBER 22, 2023

This era witnessed the proliferation of banner ads and pop-ups, setting the foundation for a more interactive and engaging advertising experience. Real-time bidding (RTB) emerged as a revolutionary concept, allowing advertisers to bid for ad space in real time.

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Single Grain

AUGUST 13, 2019

Feedvisor reported that nearly 20% of all professional Amazon merchants make over $1 million in sales annually in 2018, up 2x compared to 2017. With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. Product Display Ads. Video Ads Cost.

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VideoWeek

OCTOBER 21, 2022

Uber Opens Ad Division with Focus on Video Ads. Ride hailing app Uber has made a long awaited expansion of its ad offering, opening up a dedicated ad division and unveiling a new video ad offering. Quora Launches Video Ads. The ads will be available via both CPC and CPV bidding options.

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Single Grain

SEPTEMBER 5, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Without this Pixel, you won’t be able to track who’s visiting your site and how they’re behaving, which will make it impossible to retarget them through your Facebook ads. Let’s get started!

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InMobi

JULY 2, 2019

Integrating ads does not have to mean inconveniencing your customers however. Instead, following these simple rules will prevent unnecessary interruptions to the experience: Don’t fill the screen with banner ads. Banner ads can be included without breaking the flow; however, there are a few potential pitfalls to avoid.

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NewProgrammatic

OCTOBER 12, 2021

Among all the examples of shopping search ads platforms, a very prominent one is naturally the Amazon Advertising platform. Amazon is a product-based search engine which, in 2017, surpassed Google in the number of product searches. After all, the primary purpose of the campaign is to gather views of the video ad.

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InMobi

MAY 21, 2018

Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56% better than banners and 34% better than native ads. billion from this kind of fraud in 2017 alone.

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Single Grain

AUGUST 27, 2020

billion in 2017 to $47.3 No unsolicited internet pop-up ads. No banners on mass-market websites. Here’s a rundown on their specific regulations, which went into effect in January 2019: TV, digital, print and radio ads for marijuana can only run if at least 71.6% Or maybe the host will mention your product in a video.

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Marketing Audience Pop-Up Pharmaceuticals 94

Single Grain

JULY 18, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. How to Use Live Video (Facebook & Instagram) to Grow Your Business. 8 Facebook Ad Copywriting Tricks to Maximize Conversions. How to Create a Facebook Video Ad that Gets Attention.

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Audience Banner Conversion Shipping 111

VideoWeek

JUNE 17, 2022

billion for the Board of Control for Cricket in India (BCCI), nearly three times the price in 2017. Short-form video app Triller has called off its previously announced $5 billion merger with public video ad tech company SeaChange, Reuters reported this week. The multi-day auction generated $6.2

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Ad Tech Impressions Media Agency 59

Brid.tv

NOVEMBER 8, 2022

Let’s dig deeper into what programmatic advertising is, how it works, and how your video business can thrive using programmatic ads. What Is Programmatic Video Advertising. Programmatic advertising is a method of buying and selling ad real estate in real time using a software solution such as a programmatic ad network.

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Clearcode

APRIL 26, 2022

To put that into perspective, the current click-through rate for banner ads is between.02 In 2017, Apple released a feature called Intelligent Tracking Prevention (ITP), which is designed to increase privacy for Safari users by preventing cross-site tracking. Examples include text ads, video ads and audio ads.

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Single Grain

JULY 31, 2019

Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials.

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InMobi

NOVEMBER 27, 2018

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? The answer is clear: Advertisers love video ads. Publishers love video ads.

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VideoWeek

SEPTEMBER 29, 2023

Roku Brings Video Ads to Spotify CTV App Spotify and Roku have announced the introduction of video ads to the Spotify app on the Roku platform. Roku will offer Spotify video inventory through its Roku Audience Network, as part of Spotify’s Video Everywhere ad offering.

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