Martech Series

DECEMBER 9, 2022

Marketing Technology News: Using SEO to Build a Marketing Strategy for the Future. Tay was a bot that was launched by Microsoft in 2016. @OpenAI ’s ChatGPT can generate hundreds of lines of Python code to do multipart uploads of 100 GB files to an AWS S3 bucket from the phrase “Write Python code to upload a file to an AWS S3 bucket”.

Non-Profit 138

Non-Profit Conversion Machine Learning Communications 138

Single Grain

OCTOBER 1, 2019

We often think of conversion rate optimization (CRO) and search engine optimization (SEO) as distinctly different disciplines, or even being in opposition to one another. The role is different: those in SEO are focused on how to get visitors to your site , while those in CRO are focused on getting visitors to buy. Dive Deeper: .

SEO 108

SEO Conversion A/B Testing Conversion Rate 108

Martech

SEPTEMBER 13, 2021

In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. Conductor, an enterprise SEO and content management platform, caters to marketers — meaning, they tend to switch jobs frequently.

ROI 99

ROI Conversion Rate SEO Marketing 99

Paleo AdTech

FEBRUARY 1, 2022

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. There he learned on the job the skills needed to execute SEO and SEM strategies for clients like FedEx Kinkos, and how to measure the impact of ads.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

Single Grain

FEBRUARY 19, 2020

It shouldn't be difficult, however, as this dynamic industry has already been effective at adapting to new changes in technology as regards to social media, SEO and content marketing. 12 Reasons Your SEO Strategy Is Failing. Google’s main focus is the user. User Experience Is Top Priority for Ranking.

Machine Learning 142

Machine Learning SEO Mobile Search Click Through Rate 142

Single Grain

MAY 24, 2021

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. In this article, I will discuss what audio SEO is and explain the types of podcast carousels that Google uses. TABLE OF CONTENTS: ↓ What Is Audio SEO? What Is Audio SEO?

SEO 98

SEO Real Estate Audience Pop-Up 98

Automatad Inc.

JANUARY 24, 2022

Leaf Group prioritizes seamless integration of commerce with their content, and the creation of authoritative relevant content to change perceptions of being an SEO-focused content farm. Newsweek utilizes an OKR-framework to increase monthly unique visitors, ad revenues, and pursue a fruitful partnership with Google Cloud.

Advertising 52

Advertising SEO Pop-Up Electronics 52

NewProgrammatic

SEPTEMBER 8, 2021

The platform has only been established in 2016 but the user base has already reached nearly 700 million monthly active users. Getting featured in a story can not only increase your website traffic but also provide SEO benefits in the form of a quality backlink. TikTok Ads.

SEO 52

SEO Ad Exchange Affiliates Audience 52

Martech

MARCH 4, 2024

I found Reddit threads discussing the practice dating back to 2016. They expected to gain an SEO ranking advantage. Google abandoned AMP after several years and admitted that Core Web Vitals neither aided nor detracted from SEO efforts. For just $600, you can send up to two million emails a month. Many site owners felt misled.

SEO 109

SEO Display Advertising MarTech Marketing 109

Automatad Inc.

FEBRUARY 7, 2022

Despite Google’s revenue growth remaining in the low double-digits over the last five years, the company has grown much larger than it was in 2016. The publisher promoted a cleaner and faster app by removing SEO codes, cookies, advertising, and anything inessential to the reading experience. Google’s Ad Revenue.

Header Bidding 52

Header Bidding GDPR Retargeting Cookies 52

Single Grain

SEPTEMBER 15, 2020

Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020. SEO drives 1,000%+ more traffic than organic social media. The term “SEO” was coined in 1995. Dive Deeper: * SEO Keyword Research Made Easy in 2020. * Here’s how we approach it.

SEO 52

SEO Impressions Real Estate Click Through Rate 52

Single Grain

DECEMBER 29, 2020

Popular SaaS products include HubSpot’s CRM , Moz’s SEO tools , and Slack’s interpersonal chat-based communication : All the SaaS bloggers on our list have years of proven expertise in their specific industry and can boast exceptional accomplishments. . * 8 SaaS Marketing Trends You Can’t Ignore in 2020. Top 16 SaaS Bloggers to Follow.

SEO 119

SEO Education Marketing Non-Profit 119

Brid.tv

SEPTEMBER 5, 2022

It was launched in 2016 and has been steadily growing ever since. Audience restrictions, SEO metadata, auto-play, captions and subtitles, and offline viewing enablement are just some of the perks you can count on. Facebook Live (Free). Best Suited For Pricing Media companies, content creators, influencers. Features Overview.

Audience 52

Audience Header Bidding Video Ads Pop-Up 52

Single Grain

MARCH 21, 2022

Founded in September 2016 by ByteDance, TikTok conquered the social media world in a few short years, becoming the most downloaded app in the world last year: A TikTok ad agency takes care of all aspects of running your ad campaigns, including: Video content creation, ideally from conception to production. What Does a TikTok Ads Agency Do?

Agency 59

Agency SEO Media Audience 59

Single Grain

JUNE 13, 2023

KlientBoost ) Compared to SEO, PPC generates twice as many visitors. This percentage is up from 76% in 2016. billion USD. Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Techjury ) U.S. digital ad spending is expected to reach over $390 billion by 2027.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

SEPTEMBER 30, 2020

However, in 2016, Innovaccer’s founders decided to narrow their focus to just healthcare. 5 Reasons How SEO Benefits Your SaaS Business (+ SaaS SEO Strategy). * They let go of their non-healthcare customers, losing almost 60% of their revenue. More SaaS Content : * 8 SaaS Marketing Trends You Can’t Ignore in 2020.

Healthcare 128

Healthcare Finance SEO Communications 128

Single Grain

MAY 1, 2023

Dive Deeper: * E-commerce SEO for Product Pages: 15-Point Checklist to Boost Traffic and Sales * E-commerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS) Polar Polar is a sports technology company that creates innovative products for customers such as athletes and coaches.

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Single Grain

JUNE 9, 2022

Single Grain has experienced SEO experts who help you build results-driven organic search campaigns to drive more relevant leads and improve company branding. Key Services: SEO Marketing. This agency was founded in 2016, and since then the company has worked with several top clients in the crypto and blockchain space.

Agency 52

Agency ROI Media SEO 52

Single Grain

JANUARY 6, 2020

Fresh content improves SEO , sending more traffic to your website, and thus helps you acquire more customers. billion in 2016). You can then use these new ‘features' to sell your SaaS product/s to look-a-like audiences, who will most probably have the same problems as the user that suggested the feature/change.”

Marketing 103

Marketing Native Advertising Education Non-Profit 103

Single Grain

JUNE 10, 2019

With more than 630 million members – 303 million of which are monthly active users – and Microsoft's (which bought LinkedIn at the end of 2016) acquisition of Drawbridge to grow LinkedIn's Marketing Solutions product, the network appears to now be focused aggressively on growth. Are they looking for SEO tips? 2) Leverage Your Network.

Banner 85

Banner Audience Marketing SEO 85

Single Grain

JANUARY 27, 2023

This plugin may have collected glowing reviews since it first launched in 2016, but with a host of top competitors looking to steal its thunder, is it still a good option for creating your site? In this in-depth Elementor review, we’ll put the popular WordPress website builder to the test and show you how it stacks up.

eCommerce 52

eCommerce Fashion SEO Agency 52

Single Grain

JUNE 25, 2019

Creating a Winning SEO Strategy for E-commerce Companies. Back in 2016, Instagram announced shopping on the platform to improve the shopping experience for their users. With over 87% of people claiming that social media platforms help them decide what to buy, isn’t social shopping the future? The Rise of Social Shopping on Instagram.

Banner 80

Banner Media Education Brand Awareness 80

Single Grain

AUGUST 10, 2021

We built ClickFlow, a suite of SEO tools designed to increase your organic rankings and scale qualified traffic for your website. We built ClickFlow, a suite of SEO tools designed to increase your organic rankings and scale qualified traffic for your website. Want to grow your organic traffic by 20-100%? plus content).

SEO 98

SEO Conversion eCommerce Brand Awareness 98

Single Grain

MAY 19, 2020

Now, if you’re a seasoned content marketer or SEO, you already know this. We’ve grown our blog traffic by 3X in under a year (in 2016). . But what they're also known for is their ability to think in years rather than months, which is how investors make steady returns over decades. And what does it look like?

Marketing 116

Marketing Conversion ROI Conversion Rate 116

Single Grain

JUNE 10, 2021

To create SEO-friendly content, SEMrush offers various built-in SEO content templates along with useful recommendations according to your selected keywords. per month with unlimited searches and 800 SEO content templates. per month with unlimited searches and 2,000 SEO content templates. Video Creation Tools. 2) BuzzSumo.

SEO 94

SEO Marketing Pop-Up Communications 94

Single Grain

OCTOBER 20, 2020

Here are a couple of popular interactive diagnostic tools you may have come across in the SEO realm: 1) AMI Headline Analyzer. The biggest AR game ever took over the planet in 2016 and has continued to captivate gamers ever since. They instill trust, as people put great faith in their outcomes.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Single Grain

FEBRUARY 10, 2020

The benefit of this type of content is that it has great SEO value. In terms of SEO, keywords are entered into the search bar by users to find content on a specific subject, and search engines make use of them to determine the topic of a web page. Dive Deeper: Should a Blog Post Focus on One Keyword or Multiple Keywords for SEO?

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

Single Grain

JULY 21, 2020

History: Google Apps for Your Domain was launched on August 28, 2006, but was rebranded as G Suite on September 29, 2016. In September 2016, Uber launched its first self-driving car services to select customers in Pittsburgh. 8 Slack Communities Every Marketer & SEO Should Join. * B2B or B2C?: 9) Spotify . Dive Deeper: . *

Finance 94

Finance SEO Shipping Marketing 94

Single Grain

SEPTEMBER 3, 2019

billion in 2016 to $12.12 Search for anything related to SEO, social media strategy or content and one of his articles is likely to be at the top of the SERPs. They publish high-performing SEO-driven content, and each blog post is optimized for conversions. Moz produces SEO software to make inbound marketing easier.

Marketing 106

Marketing SEO Banner Audience 106