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31. Steve Latham – taking an Encore at Flashtalking

Paleo AdTech

DECEMBER 10, 2023

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. There he learned on the job the skills needed to execute SEO and SEM strategies for clients like FedEx Kinkos, and how to measure the impact of ads.

Non-Profit 52
Non-Profit Ad Server First-Party Cookies Machine Learning 52
article thumbnail

31. Steve Latham – taking an Encore at Flashtalking

Paleo AdTech

FEBRUARY 1, 2022

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. There he learned on the job the skills needed to execute SEO and SEM strategies for clients like FedEx Kinkos, and how to measure the impact of ads.

Non-Profit 40
Non-Profit Ad Server First-Party Cookies Machine Learning 40
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