Fuel Lines

JUNE 10, 2015

Stanley Judd, Author, Think Rich While there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations. Identifying and understanding your audiences is critical to new business success.

Public Relations 275

Public Relations Agency Healthcare Communications 275

Fuel Lines

MAY 7, 2020

The battle for new business is online which makes community development indispensable for marketing your agency. Since I started my consultancy in 2007, I’ve advocated creating a niche blog for agency new business. I’ve helped launch over 450 personal blogs for agency principals. Really Get to Know Your Target Audience.

Agency 182

Agency Communications Audience Media 182

Fuel Lines

MAY 7, 2021

The battle for new business is online which makes community development indispensable for marketing your agency. Since I started my consultancy in 2007, I’ve advocated creating a niche blog for agency new business. I’ve helped launch over 450 personal blogs for agency principals. Really Get to Know Your Target Audience.

Agency 140

Agency Communications Audience Media 140

Digiday

MARCH 8, 2023

As the social media landscapes continue to evolve, with platforms’ ever-shifting focus, the continuing pivot-to-and-from-video, the algorithm and audience changes, social media content creators have been caught in the middle. But not every platform has the algorithm that will put you in your audience niche every time.

Audience 68

Audience Media Agency Marketing 68

Digiday

NOVEMBER 17, 2022

Independent agency Goat this month appointed a new director to lead the U.S. Leveraging its campaign data and customer relationship management system help the agency to ensure these deliverables at a fixed price. “We The London-based social media and influencer agency was founded in 2015 and began its expansion into the U.S.

Agency 59

Agency Impressions Media Entertainment 59

Paleo AdTech

DECEMBER 10, 2023

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. With the rise of agency trading desks, such as Xaxis and Vivaki’s Audience on Demand, Andrew recognized that ad networks would have to change.

Media 52

Media Header Bidding Ad network Cookies 52

Digital Remedy

AUGUST 31, 2023

At Digital Remedy , a performance marketing partner for all brands and agencies, we are committed to bettering our services to provide better solutions for our clients. Transparency at the core that enables marketers to understand who their audience is and what they care about. Founded in 2008 as TV Interactive Systems, Inc.

Advertising 52

Advertising Ad Tech Audience Agency 52

Paleo AdTech

DECEMBER 10, 2023

Wes was the co-founder with Jon Vein of the marketing and media analytics platform MarketShare, founded in 2006 and sold to Neustar in 2015 for a reported $450 million. It emerged from Wes’ adventures in direct marketing and media agencies. Wes Nichols (in pink) and Jon Vein, co-founders, frollicking at Cannes in 2015.

Cookies 52

Cookies Healthcare Ad Tech Media 52

Paleo AdTech

DECEMBER 10, 2023

Thus, Brian was acquired into WPP and launched on a decade of stellar career wins as he helped invent the modern programmatic agency. His first stop was the Media Innovation Group, a kind of engineering skunkworks within WPP that built technology for the use of its agencies. Would he ever go back to running an agency or holding group?

Ad network 52

Ad network Ad Tech Ad Server Agency 52

Martech Series

FEBRUARY 8, 2023

The report analyzes over $70 million in influencer earnings observed in IZEA’s platforms from 2015 to 2022. We remain committed to providing solutions that allow everyone — brands, agencies and influencers — to benefit from the power of influencer marketing.” Sponsored photo posts on Instagram had an average cost of $1,311.

MarTech 61

MarTech Marketing Audience Agency 61

Paleo AdTech

APRIL 19, 2022

Thus, Brian was acquired into WPP and launched on a decade of stellar career wins as he helped invent the modern programmatic agency. His first stop was the Media Innovation Group, a kind of engineering skunkworks within WPP that built technology for the use of its agencies. Would he ever go back to running an agency or holding group?

Ad network 98

Ad network Ad Tech Ad Server Agency 98

Paleo AdTech

MARCH 8, 2022

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. With the rise of agency trading desks, such as Xaxis and Vivaki’s Audience on Demand, Andrew recognized that ad networks would have to change.

Media 52

Media Header Bidding Ad network Cookies 52

Spoton Digital Media

JULY 18, 2022

Using stories in marketing allows you to share memorable and powerful messages that connect deeply with audiences and customers. Here are a few ways to use storytelling to better reach your audience and convert more customers. When you tell a story, you explain a concept or idea by walking the audience through a series of actions.

Audience 97

Audience Marketing Education Entertainment 97

Martech

DECEMBER 5, 2022

From there she went on to be CMO at Help Scout, the Email Experience Council’s 2015 Email Marketer Thought Leader of the Year, VP of Marketing at Litmus and now head of marketing at Wildbit. Today he is founder and CMO of Alchemy Worx, an audience management agency specializing in email marketing, SMS marketing, and paid social.

Marketing 123

Marketing MarTech Audience Agency 123

Digiday

JULY 6, 2022

Hippo, the home insurance provider founded in 2015, is using YouTube, Twitter and streaming to introduce its brand to homeowners with its first brand campaign. Other brands as of recent such as Opticians brand Specsavers, and hike and lifestyle brand Merrell also used emotion to reach their target audience.

Brand Awareness 59

Brand Awareness Agency Media Marketing 59

Digiday

JULY 24, 2022

Multicultural-owned media companies, like multicultural ad agencies , both suffer from a significant lack of investment. This is also despite multiple agencies, such as GroupM and Havas , creating programs in the last two years to attract ad dollars to non-white-owned media companies.

Media 61

Media Non-Profit Agency Audience 61

Digiday

NOVEMBER 30, 2022

This year, Spotify has launched its Wrapped presence in Roblox, with the goal of tapping into an even bigger audience. Spotify Wrapped, which has been around since 2015, was created in-house at Spotify. “There’s a reason why it’s such a company priority,” said Alex Bodman, Spotify’s global vp of creative.

Marketing 66

Marketing Brand Awareness Audience Conversion 66

Paleo AdTech

JANUARY 17, 2023

Wes was the co-founder with Jon Vein of the marketing and media analytics platform MarketShare Partners, founded in 2006 and sold to Neustar in 2015 for a reported $450 million. It emerged from Wes’ adventures in direct marketing and media agencies. Wes Nichols (in pink) and Jon Vein, co-founders, frollicking at Cannes in 2015.

Cookies 52

Cookies Healthcare Ad Tech Media 52

Digiday

FEBRUARY 28, 2023

Sure, that sounds similar to what other production agencies say, but Wall of Productions has the track record to back it up. Founded by actors Percelle Ascott and Joivan Wade, the agency has gone on to work with brands such as Footlocker, Spotify, McDonald’s and fast fashion retailer Pretty Little Thing.

Entertainment 68

Entertainment Audience Fashion Agency 68

Unruly

JANUARY 30, 2023

Future Today, which has seen a 120% increase in audience over the last two years, has worked closely with brands within the Tremor International umbrella, including Unruly, since 2015. Future Today is a long-standing, valued partner, offering engaging content on which brands can reach key audiences across digital and OTT platforms.

Affiliates 52

Affiliates Audience Entertainment Media 52

VideoWeek

MAY 10, 2023

Now some 29 percent of Upfront buys are expected to be transacted on alternate currencies, according to Advertiser Perceptions, as agencies seek viewership guarantees across different screens and devices. The partners will also develop cross-platform measurement capabilities “for clients to transact against advanced audience targets.”

Advertising 59

Advertising Audience Media Agency 59

Digiday

JANUARY 15, 2023

Marketer comments: While Hive Social has been helpful for small businesses to get in front of a new audience, the platform doesn’t target with ads, which can cause issues, said Baruch Labunski, CEO of Rank Secure. Founded: 2015. ” Post.News. ” Discord. HQ: San Francisco.

Pop-Up 84

Pop-Up Audience Banner Marketing 84

VideoWeek

DECEMBER 1, 2023

And 66 percent of agency respondents said they are more likely to use separate platforms for measurement and optimisation in converged TV campaigns. A lot of times the optimisation is happening well after the insights are gleaned,” said Dave Fahey, VP of agency partnerships at Innovid. The study found that 62.6

Media 106

Media Entertainment Cookies Agency 106

Smart-Hub

DECEMBER 22, 2023

It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. Components of the AdTech Ecosystem Explained 1.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Digiday

JANUARY 25, 2023

“In both cases, it lays bare that when brands participate in cultural and political conversations, it is theater,” said Rachael Kay Albers, creative director and brand strategist at RKA Ink, a branding and marketing agency. Meaning stunt or not, the move comes off as inauthentic, she added. Compromising brand values for virality?

Marketing 76

Marketing Communications Conversion Audience 76

More About Advertising

JANUARY 5, 2016

2015 has set the wheels in motion and influencer strategies are turning out to be a powerful tool for brands to reach target audiences –. I bet you’ve heard that in the last year. It’s true, and it’s no longer a secret. The cat is out of the bag, literally and figuratively.

Audience 63

Audience Media Agency Advertising 63

VideoWeek

JUNE 7, 2023

Working with Z1 Tech’s publisher properties back in the day, in around 2014 to 2015 we saw the success YouTube was having with ads – it went from a massive loss making business to a massive profit making business for Google. Our solution for brands and agencies is largely focused on large screen devices and formats.

Advertising 52

Advertising Retargeting Ad Tech Manufacturing 52

VideoWeek

JUNE 23, 2023

Google’s text-to-image model Imagen will be used within Omni, allowing Omnicom agencies to develop high quality images using text prompts. ” Magnite Launches Audience Products Suite Magnite Access Sell-side platform Magnite has launched a suite of omnichannel audience products called Magnite Access. Warner Bros.

GDPR 52

GDPR Cookies Ad Tech Agency 52

Digital Remedy

NOVEMBER 1, 2022

An annual discount event launched in 2015, Prime Day gives Amazon customers a 48-hour window to take advantage of thousands of sales on their website. It’s also recommended to launch a pre-holiday brand awareness campaign to ensure your audience is familiar with your product before it’s even time to make purchases.

Shipping 52

Shipping Brand Awareness Retargeting Retail 52

Digiday

MARCH 7, 2023

Really, the challenge continues to be which version of measurement will win — or several of them might — and how much YouTube will be in charge of that,” said an agency executive. As the agency executive quoted above indicated, the ultimate aim underpinning YouTube’s principles appears to have the support of ad buyers.

Viewability 58

Viewability Impressions Agency Media 58

MediaFuse

JUNE 6, 2019

A report created by eMarketer shows that in 2015 in the US only mobile programmatic ad spending equaled to $10.68 In 2015 $17.5 However, unless you are aware of the challenges and the scope of your new duties, you should stick to your agency. By the end of 2018, the total was $30.09 In-App Advertising. Programmatic TV.

Marketing 52

Marketing CPC CPA CPM 52

Ad Monsters

OCTOBER 19, 2022

Turning to a Google Certified Publishing Partner like OAO — a full-service, digital ad operations agency that focuses on publisher-side ad operations — for guidance and access to exclusive services. . The solution? As a GCPP, OAO has been authorized to resell both AM360 and its predecessor, DART, since 2006.

Ad Ops 98

Ad Ops Ad Server Demand Side Platform Ad Exchange 98

VideoWeek

SEPTEMBER 2, 2022

Samsung unveiled a new version of Samsung TV Plus, the early FAST (free ad-supported TV) adopter first launched in 2015. The Advertising Standards Authority (ASA) has hit out at sexualised advertising within the mobile games industry, often targeting younger audiences. The Week For Agencies. Samsung Doubles Down on FAST.

Non-Profit 128

Non-Profit Ad Tech Entertainment Agency 128

Digiday

JULY 12, 2022

Brands, agencies and platforms are increasingly making massive investments to fund diverse creators. Educating about the business side of content creation is especially helpful for BIPOC influencers with smaller audiences, said D’Anthony Jackson, associate director of digital and influencer marketing at MSL. Last month, Snap Inc.

Education 55

Education Pop-Up Public Relations Marketing 55

Digiday

DECEMBER 20, 2022

“With the younger generations moving into newer platforms like TikTok, Meta has to be feeling like the old guy at a party amongst a bunch of teens,” Brandon Biancalani, head of paid advertising at social agency Modifly, said in an email to Digiday. They wish that people would just take what they say as gospel.”. Instagram: No more TikToks.

Media 65

Media Advertising Audience Agency 65

Digiday

OCTOBER 12, 2022

Facebook has turned out to be a strong conversion channel to turn readers into newsletter subscribers and provide publishers with emails from audiences who are new to the site. That could be because the clip at which agencies are planning ahead is also shifting.”. Podcast ad spending is slowing, but still growing.

Media 55

Media Pop-Up Audience Agency 55

VideoWeek

MARCH 24, 2023

“We are constantly seeking and developing new ways for our audiences to engage with us,” said Lauren Dick, executive director of media and data services at Mail Metro Media. The modernised licence covers iPlayer, BBC Sounds and the BBC website, where the PSB is to make key content available for online audiences.

Media 52

Media Entertainment Ad Inventory Retail 52