2015 Agency Audience Demand Side Platform 
Smart-Hub
DECEMBER 22, 2023
It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. Components of the AdTech Ecosystem Explained 1.
VideoWeek
MARCH 17, 2023
The company owes millions of dollars to vendors, some of whom have called in collection agencies, according to the journal. UK Cabinet Secretary Oliver Dowden said he would not advise the public against using TikTok, but they should “consider each social media platform’s data policies before downloading and using them.”
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
VideoWeek
MAY 5, 2023
The business reported audience share growth across its TV channels in Germany and France, but despite this TV ad revenues fell by over 16 percent, down from €653 million in Q1 last year to €545 million this year. The inventory is available via demand-side platform Amobee, which is also owned by Tremor International.
VideoWeek
JUNE 23, 2023
Google’s text-to-image model Imagen will be used within Omni, allowing Omnicom agencies to develop high quality images using text prompts. ” Magnite Launches Audience Products Suite Magnite Access Sell-side platform Magnite has launched a suite of omnichannel audience products called Magnite Access.
Ad Monsters
OCTOBER 19, 2022
Turning to a Google Certified Publishing Partner like OAO — a full-service, digital ad operations agency that focuses on publisher-side ad operations — for guidance and access to exclusive services. . The solution? Finding Success Through Partnering with OAO & Google.
VideoWeek
OCTOBER 7, 2022
Using PubMatic’s Connect platform, agencies can access Permutive-facilitated cohorts across all browsers without the need for third-party cookies. Of the campaign agencies surveyed, 80 percent considered CTV the most promising development for their digital campaigns, up from 63 percent in 2020 and 40 percent in 2018.
Digiday
JUNE 8, 2022
ConnectID only works with Yahoo’s DSP, which provides audience activation for millions and media measurement ranging from traditional display to CTV, programmatic audio and digital out-of-home. In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. Who should use it?
Expert insights. Personalized for you.
52 
Let's personalize your content