Smart-Hub

DECEMBER 22, 2023

AdTech is a complex system of technologies, platforms, and processes that shapes digital advertising. It transforms how businesses engage with their audiences and requires technical expertise to navigate. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically.

Ad Exchange 52

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Ad Monsters

OCTOBER 19, 2022

AdX is also the industry leader in uniting many different Demand Side Platforms (DSP) into its exchange, which fosters increased demand and higher CPMs for inventory. Publishers and advertisers prefer working with AdX because it is held to the highest industry standards for inventory and network ad quality.

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Digiday

JULY 17, 2022

For instance, in 2015, Google introduced a policy meaning advertising inventory on YouTube could only be bought via its own ad tech tools at the expense of arrival demand-side platforms. Google grievances. ” Where do we go from here?

Header Bidding 76

Header Bidding Ad Server Ad Tech Demand Side Platform 76

VideoWeek

DECEMBER 1, 2023

Hawk Brings Samba TV Geodata to DSP Hawk has announced a partnership with measurement provider Samba TV, to bring geo-audience data to Hawk’s demand-side platform (DSP) in France, Germany and the UK. The account has been held by GroupM since 2015 according to Campaign, with sub-agency Wavemaker leading the business.

Media 105

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VideoWeek

JUNE 23, 2023

” Magnite Launches Audience Products Suite Magnite Access Sell-side platform Magnite has launched a suite of omnichannel audience products called Magnite Access. They want solutions that enable them to seamlessly reach audiences, activate data and measure performance while respecting data protection standards.

GDPR 52

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VideoWeek

MARCH 17, 2023

UK Cabinet Secretary Oliver Dowden said he would not advise the public against using TikTok, but they should “consider each social media platform’s data policies before downloading and using them.” As our audience diversifies the devices and platforms that they are using, it is crucial that we stay at the forefront of technology.”

Non-Profit 52

Non-Profit Media Ad Tech Demand Side Platform 52

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. So what are you waiting for? and gets them to place a bid.

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