Ad Monsters

OCTOBER 19, 2022

Turning to a Google Certified Publishing Partner like OAO — a full-service, digital ad operations agency that focuses on publisher-side ad operations — for guidance and access to exclusive services. . In fact, 73% of those surveyed said they use Google Ad Manager. Working Well with Google’s AM360 .

Ad Ops 78

Ad Ops Ad Server Demand Side Platform Ad Exchange 78

Digiday

JULY 17, 2022

For instance, in 2015, Google introduced a policy meaning advertising inventory on YouTube could only be bought via its own ad tech tools at the expense of arrival demand-side platforms. Google grievances. What I hear is whenever you use Google tech, you tend to buy more media from Google.

Header Bidding 76

Header Bidding Ad Server Ad Tech Demand Side Platform 76

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. That information is passed directly to the publisher’s ad server.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

VideoWeek

OCTOBER 7, 2022

“The growing availability of premium CTV ad inventory through demand-side platforms (DSPs), versus buying CTV ads directly with streaming platforms, is likely driving this excitement.” ” Channel 4 and ViewersLogic Announce Measurement Partnership. The Week for Publishers.

GDPR 64

GDPR Cookies Agency Ad Tech 64

Digiday

JUNE 8, 2022

ConnectID only works with Yahoo’s DSP, which provides audience activation for millions and media measurement ranging from traditional display to CTV, programmatic audio and digital out-of-home. This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. Who should use it? Is it interoperable?

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68