Ad Monsters
OCTOBER 19, 2022
Turning to a Google Certified Publishing Partner like OAO — a full-service, digital ad operations agency that focuses on publisher-side ad operations — for guidance and access to exclusive services. . In fact, 73% of those surveyed said they use Google Ad Manager. Working Well with Google’s AM360 .
Monetize More
APRIL 13, 2023
The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. That information is passed directly to the publisher’s ad server.
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Digiday
JULY 17, 2022
For instance, in 2015, Google introduced a policy meaning advertising inventory on YouTube could only be bought via its own ad tech tools at the expense of arrival demand-side platforms. Google grievances. What I hear is whenever you use Google tech, you tend to buy more media from Google.
VideoWeek
OCTOBER 7, 2022
“The growing availability of premium CTV ad inventory through demand-side platforms (DSPs), versus buying CTV ads directly with streaming platforms, is likely driving this excitement.” ” Channel 4 and ViewersLogic Announce Measurement Partnership.
Digiday
JUNE 8, 2022
This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. launched in 2015 as an open-source header bidding platform to give publishers the ability to handle header bidding on their own websites and apps. Is it interoperable? Is it interoperable? SharedID is a standalone ID.
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