Remove 2015 Remove Ad Server Remove Demand Side Platform Remove Viewability
article thumbnail

How to maximize revenue with Header Bidding? [10x more ad revenue]

Monetize More

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. That information is passed directly to the publisher’s ad server.

article thumbnail

Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. launched in 2015 as an open-source header bidding platform to give publishers the ability to handle header bidding on their own websites and apps. Is it interoperable? more efficient delivery than cookies. Is it interoperable?